KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 4 Actionable Insights from Google Search Console Search Analytics Reports.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

KoMarketing Associates

SEPTEMBER 4, 2018

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Organizational Business Listings. Contributed Community Activity. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MARCH 3, 2020

The start of any advertising campaign should always lie on discovering the target audience and how they search for products. While normal search ads on Google could be effective for B2B ecommerce, advertisers should look further to find the most success on the platform. Targeting options include: Users who have been to the website.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. What does this mean for B2B marketers? Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 31, 2018

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

NOVEMBER 29, 2018

Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines. This was followed by social media (85 percent) and company websites (75 percent). I’m interested to see if the number remains similar to the number who find content through search, though.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Pro Tip: Find out where competitors are ranking in organic search results and analyze their keyword strategies.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 20, 2018

From visiting your website to speaking to sales, reading online reviews or downloading a case study, each touchpoint in the buyer journey is a part of the experience. In fact, I’ve spoken about this topic several times, most recently at State of Search. Does the landing page match their search intent? Search Intent.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. But link building is not easy. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JULY 30, 2019

Here are some key objectives to keep in mind: Brand Awareness and Organic Search Visibility. These two objectives go hand in hand as it’s been reported that Google alone receives more than 63,000 searches per second on any given day. What I mean here is analyzing existing content on search results, social media, etc.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

SEPTEMBER 14, 2017

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Obviously, no one will have the time (or patience) to wait that long for a website to load. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

NOVEMBER 16, 2017

The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. According to respondents, increasing website traffic (33 percent) is the most important goal when it comes to an SEO strategy.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. Additionally, these keywords are likely the ones being searched by more qualified users that are further along in their path of intent. Of course, the audience should always come first. So, where do you begin?

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Search Engine Optimization Fundamentals. Organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

DECEMBER 3, 2019

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. Upon looking at Google’s SERP, however, it’s clear that portable and home speakers are the focus for users searching that term.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

SEPTEMBER 22, 2016

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. These are the related terms that people search most often.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

SEPTEMBER 29, 2016

Take the search engine optimization Wikipedia page for example. Being indexed on search engines is an important aspect of SEO as our main focus is to increase organic visibility. Yes, robots.txt files are great at hiding certain pages from search engine crawlers, especially thank you pages. Getting Indexed.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

MAY 13, 2020

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Be Patient.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JUNE 29, 2017

Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. Google introduced this to us in the 2015 Search Quality Evaluator Guidelines. The reputation of the website. Basically, E.A.T.

SEO 0

SEO Guidelines PR Studies 0

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. You will likely see main website landing pages appearing for the majority of your core terms, such as the homepage and products or services. You will need a bat, ball, and glove.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MARCH 1, 2016

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. A Wikipedia entry (research-oriented).

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

DECEMBER 5, 2018

There are several places internal linking traditionally occurs, particularly in a website’s navigational architecture. Here are the most common areas in a website for internal linking: Primary site navigation. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

AUGUST 15, 2017

Should it be ignored as it fades into the depths of search results? Here are some of the steps that should be taken when refreshing a piece of content on your website: 1. When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective.

Lead Ranking 122

Lead Ranking Lead Scoring Content Keywords 122

KoMarketing Associates

DECEMBER 7, 2017

Having a presence on Facebook can widen your online presence in a variety of ways—you can collect reviews, own more of your exact match search results, and post updates and news that your audience can see when they are using the site. Exact Match Search Results. Facebook Reviews. Posting News and Updates. B2B Email Marketing.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Indexing is another reason.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

JANUARY 5, 2016

This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. The website most likely will not be the final place closed sales occur. Improve the overall depth of website material.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. However search engines, Google specifically, have made it clear via guidelines that web copy written in multiple languages for the same geographic market, will not have an adverse impact in search engine optimization.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

AUGUST 29, 2018

According to the results, the majority (87 percent) are coming across it via search engines. Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent). Less than 50 percent stated that they consult vendors’ product websites.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results. Consider the longer tail terms that are most relevant to the post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121