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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

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15 Ways to Get Free Backlinks in 2023

seo.co

This boosts your site’s rankings in search engines and directs more guests to your site. Search the Internet for mentions of your brand, services, or products. You may need to perform several searches to find a decent number of mentions. Use Wikipedia. Let’s dig in! Check for Existing Mentions.

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ChatGPT: A marketer’s guide

Martech

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Below are some other areas where ChatGPT has limits: Search At best, it is a complement to search and only a partial alternative. I didn’t.

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How to use Perplexity AI?

Valasys

If the sources are outdated or not relevant, the feedback loop means you can red-flag the generation, allowing Perplexity AI to refine the result for future searches. The database generates results from all major web platforms like Wolfram Alpha, Wikipedia, Academic Literatures and research papers, YouTube, Reddit and more.

Paper 52
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Are you wondering what SEO methods are still valid? The machine learning algorithms that power the search engines have had years to learn the difference between low and high-quality content without human input. It’s not easy to fool a search engine algorithm in 2021. Impeccable quality content creation.

SEO 111
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An Overview of HTTP Status Codes

Brightedge

Wikipedia has a great explanation, but it’s technical. This happens because a 301 redirect communicates to the search engine that it should update its index to the new URL and to pass on any external links to the old URL to the new URL. Maybe you Googled “HTTP status codes” and clicked the link to this article.

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

This according to coverage from Search Engine Land and SEER Interactive. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance. The public relations industry has been under threat and misconception for quite a while.