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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

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You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Instead, we get biases validated and made available for everyone to use as the “truth” just because it’s in a pretty set of slides. Wikipedia definitions to level the playing field. Naughty Nancy.

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B2B Category Creators Episode 2 Transcript

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We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. It was a bit delusional frankly, the moment when we finish this AB test to Segment and Guillaume. Guillaume left, but AB test was still there. Ilya Volodarsky: Yeah, in realtime.