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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Will the algorithm eventually change and focus much more on social networking? The Evolution of Search and Social. SEO can benefit greatly from a good social media strategy. However, a social network is only one aspect of the way people want to search.

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Use social media, improve your B2B’s search engine marketing

EMagine B2B Blog

We’ve blogged on several occasions about the synergy for B2Bs between social media and search engine marketing (SEM) …but mainly (as in this post) we were pretty much equating social media to blogging. But what about the larger scope of social media …and in particular the major social networks?

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Best Practices for Posting Across Social Networks

SnapApp

Consider, for example, this humorous take on posting across different social media sites and the "stereotypes" associated with each network. Proposed Social Media Flowchart: A humorous take on posting strategy across social networks. But how does a social media manager accomodate this new channel?

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

The article infers that as “users get settled into their desks and check in on various social networks, they are starting to include Google+ in the mix.” ” Google+ as a mainstream social media platform has a way to go, but any reports of its demise are certainly exaggerated.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there.

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To Increase Social Engagement, Don’t Follow the Crowd

KoMarketing Associates

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Tuesday and Wednesday were tied for the next best days for social sharing with 14.1 percent engagement.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

In addition to demographic data associated with page following, B2B marketers have access to: 1.) Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Final Thoughts.