article thumbnail

37 facts on the future of Social Selling vs. Cold Calling

Biznology

Marketers spend an average of 4-6 hours a week on social media (source: Social Media Examiner ). 2X higher ROI from email marketing than cold calling, networking or trade shows (source: MarketingSherpa ). Could your business use help doing social selling better ? COLD CALLING. Like this post?

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

article thumbnail

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. How-to posts. Blog posts.

article thumbnail

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

Traffic 100
article thumbnail

Inbound Marketing Leads Costs Less

Marketing Insider Group

Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. The mobile internet and social web allow them to find the information they need, when they want it.

article thumbnail

The Customer Journey Starts Here

GreenRope

If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once.