Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

OCTOBER 17, 2023

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. ” Videos (13.2%) are the third-most common type of content created. Affiliate sales support independent publishing.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. It can become a valuable part of your social media and email campaigns. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

JUNE 1, 2021

In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? What makes a good lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. But it doesn’t have to be that way.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 103

Paid Search Agency Features Personalization Ads 103

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. AI driving experience and customer support “In 2024, companies that incorporate AI into the customer experience in the right ways will set themselves apart,” said Chris Savage, CEO and co-founder of video marketing platform Wistia.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Optinmonster

APRIL 11, 2024

You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run. What’s Uncanny Automator All About?

Automation 88

Automation Marketing Websites Work Management Conversion 88

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. Why is video so effective at increasing email response rates, generating engagement, and improving close rates?

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. HubSpot, of course, is one of many widely used platforms for marketing and sales.

Marketing AI 126

Marketing AI Hubspot Lock-In Marketing Management 126

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Contents 1.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Martech

APRIL 11, 2024

So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. The answers weren’t profound and didn’t explain why these were the technologies to use. Many people will use Gemini because many people use Google, but it has no draw beyond that. It would have been much more useful with more granularity.

Marketing Automation Services 116

Marketing Automation Services Bundling Marketing Management Public Relations 116

Martech

SEPTEMBER 18, 2023

Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. The tool is now available on the mobile devices that many social media managers use to do their work. Many updates were beta-released in preparation for HubSpot’s annual conference.

Top of Funnel 124

Top of Funnel Forecasting SMS Work Management 124

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Vidyard

JULY 29, 2022

Half the people you email decide whether to open your email based on its subject line alone. If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. The Best Sales Video Email Tool Record and send sales videos for free.

Practices 96

Practices Examples Best Practices Outreach 96

Salesforce Marketing Cloud

JANUARY 3, 2024

I used to be one. As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Michael posts great videos on skill-building. They have paved the way for the novices by sharing their knowledge and experiences at large. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Circle Studio

NOVEMBER 23, 2021

It makes the client an integral (or even primary) influence in the firm’s planning, processes, products, services, marketing and sales activities. Sales and marketing integration, not just alignment. The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. SWOT analysis on steroids.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Heinz Marketing

SEPTEMBER 5, 2023

A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele. Before creating your post-sale email game plan, segment your customers and individual users based on industry, company size, usage scenarios, and pain points.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

Stevens & Tate

NOVEMBER 13, 2022

Video is a vital piece to your marketing puzzle, especially when it comes to helping prospective home buyers visualize their future home. Whether you’re in the custom home market or not, video content is a great way to help your clients better understand what it is you do and what makes you unique. Use Marketing Automation.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Salesforce Marketing Cloud

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. For this reason, salespeople can’t use them to move deals forward. Let’s face it. Big data, big insights, finally!

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Vidyard

SEPTEMBER 14, 2021

Video has now taken the place of those sit-down meetings. We can still be face-to-face with video, look our clients in the eye, and connect with them safely and securely. It enables us to build trust—and trust stands at the heart of client relationships across many, if not all, sectors of the financial services industry. “64%

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Which products are best suited to the B2B world?

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SMS 112

SMS Bundling Terms and Conditions Opt-out 112

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Martech

JULY 19, 2023

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 95

Data Hygiene Privacy Landing Pages CAN-SPAM 95