The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? It’s the working assumption of B2B marketers that prospects don’t want to be sold to. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

The Point

NOVEMBER 16, 2011

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages?

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Hubspot

FEBRUARY 26, 2019

I had an RSS feed of search-related blogs and news websites I would go through for a whole hour every day,” he says. I'm really interested in technical SEO so I look for blog posts, white papers, and research about site architecture and navigation, website speed and everything that goes into that, like structured data,” she says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 162

Social Media Media Viral Marketing Skype 162

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Chris Koch

JANUARY 22, 2010

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. What do you think?

Social Media 100

Social Media ROI Lead Ranking RSS 100

NuSpark Consulting

SEPTEMBER 9, 2012

You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. . • Placements: These are specific websites where you want to target your ads.

Display 100

Display Advertisements Advertising Lead Ranking 100

Ambal's Amusings

AUGUST 19, 2009

Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Conversion and Subscriptions: A great and easy to set KPI is your subscribers, especially through email and RSS channels. Breaking these number by channels (Twitter, blogs, etc.)

Social Media 100

Social Media Media RSS Statistics 100

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 143

Social Media Activities Media Skype 143

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter'

Social Media 80

Social Media Social Marketing Media Planning 80

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

NuSpark Consulting

NOVEMBER 16, 2011

Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. This white paper aims to change that perception of them.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

NuSpark Consulting

OCTOBER 24, 2011

Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. If we’re seen as helpful and expert, they’ll approach us. There’s no longer a need to “sell” in a traditional sense. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 22, 2010

. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Point

APRIL 21, 2010

Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. What is it about the blog’s design that turned into the perfect “prescription” for Navicure’s social media strategy?

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Industrial Marketing Today

AUGUST 17, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. You have to subscribe to the blog via RSS, but it’s worth it. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Industrial Marketing Today

AUGUST 10, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

| Industrial Marketing Today -- Topsy.com Previous post: Creating Relevant B2B Marketing Content: Walk the Talk Next post: How Relevant Marketing Content Helps B2B Branding FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60