WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. tags: online advertising ROI, PPC costs, Web 2.0

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Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JUNE 1, 2009

If you need help evaluating your proposed site changes, try going down the free checklist we have posted called The B2B Website ROI Checklist.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

DECEMBER 29, 2008

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. That, and dodging bullets in the rough-and-tumble world of search engine marketing. ** technorati tags: Google AdWords, search engine marketing, SEM, CTR, ROI del.icio.us I'd done a job for Sugar a few months earlier.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

SEPTEMBER 14, 2007

Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google."

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs.

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Banner Ads Click Rate CTR Banners 20

WebMarketCentral

NOVEMBER 30, 2007

They also recently published an outstanding case study on improving SEM results through Google's content network entitled How to Get the Most Out of Google AdWords—8 Strategies to Maximize ROI. It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

NOVEMBER 10, 2009

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

NOVEMBER 2, 2009

In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the best ROI of any marketing tactic. Where else should scarce dollars be allocated?

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

MAY 12, 2009

Charts comparing solutions, suggested decision criteria, ROI calculator tools, case studies, testimonials, certifications, awards, affiliations, and executive profiles all help diffuse fear of making a wrong decision. The upshot: if you’re a B2B company, get it right when it comes to your online presence.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

MARCH 24, 2009

The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI." While the contention that "social media has no ROI"—only branding and relationship value—may be over the top, this post provides an excellent foundation and outline for developing a social media strategy.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

FEBRUARY 8, 2008

The Win."). The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

OCTOBER 20, 2009

We spend a great deal of time in our sales cycles just trying to get these groups to work together and drive much higher ROI from leveraging the strengths of each platform to work together. The process is quick and easy and leads to terrific a terrific ROI for our customers.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

FEBRUARY 16, 2009

Your keyword lists should be dynamic, with an objective of continually improving the ROI of your campaigns. The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high. Periodically check and clean your keyword lists.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

MARCH 21, 2007

It enables businesses to leverage and increase the ROI of their rich media investments, and virtually any type of rich media, from any source (not just ON24 clients) can be uploaded. Insight24 allows companies to freely upload podcasts, corporate video and other rich media assets into a categorized, searchable directory.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

AUGUST 29, 2006

The ingage tool is great for direct marketing (providing measurable ROI) and publications, and really shines for interactive catalog production. While there are other tools on the market that do this, ingage has the only one that, when used to publish on a CD, lets you track response and interest, and update content on the fly.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

JULY 20, 2009

All of us run the risk of growing complacent, just because our ROI is somewhere in the black." and how they relate to search engine marketing. One example: "'Chains of habit are too light to be felt until they are too heavy to be broken.'

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

DECEMBER 20, 2006

That creates a path to growth through focused efforts that provide a much higher ROI than a scattershot approach. ** Terms: micromarket, micromedia, targeted marketing, marketing focus The Internet website marketing portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com

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Verticals Sales Cycle Segmentation Internet Marketing 20

WebMarketCentral

JUNE 25, 2008

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007—in planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

OCTOBER 7, 2009

But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing" (or are willing to hire professional help from the outside).

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

AUGUST 15, 2005

Was there any way to measure the ROI? Was it not possible -- even likely -- that there was no ROI? (I What brilliant marketer at Pepsi came up with the idea of putting their logo on the back of canoe paddles? How much did that cost? I don't think there was a Pepsi machine around for miles).

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

JUNE 3, 2009

Is it difficult to measure the ROI of marketing activities and prove the value to the CEO? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Having trouble coordinating activities with other functions?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 19, 2009

He then goes on to discuss the art vs. science of SEO, ROI measurement, what SEO practitioners can learn from traditional marketing, before concluding "A more fulfilling and professional online presence could be found from thinking along structured lines—both in the way you operate with clients and also the way you achieve your SEO goals."

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

AUGUST 6, 2007

MarketingSherpa case studies and reports ($$ required): MarketingSherpa Case Study: How to Make Your Technology Brand Famous Via Podcasts, Blogs & Games: 12-Month Viral Marketing Plan MarketingSherpa Special Report: Viral Marketing 2007 - 15 Data Charts, Top Tactics & ROI MarketingSherpa Case Study: Video + Humor + Viral = Lead-Gen Success for (..)

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

APRIL 2, 2009

These are among the key benefits a consultant can provide: Focus on using the right tools and prioritize efforts (i.e., don't talk in places where no one is listening); Avoid false starts and do things right the first time (e.g.,

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 22, 2009

Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 14, 2008

Pay Per Click Advertising Tip #11 - Conversion Tracking by semvironment Okay, it's kind of basic, but conversion tracking is essential to determining and optimizing ROI from search marketing programs. This post walks readers through the conversion tracking process on AdWords, Yahoo! Search Marketing and Microsoft adCenter.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

AUGUST 31, 2009

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 10, 2009

As Roderick Ioerger at Marketing Pilgrim recently noted, the compelling ROI of SEO coupled with increasing acceptance of it as a legitimate marketing tactic is increasing demand for SEO services. The Next Wave The situation is likely to get worse before it gets better.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

SEPTEMBER 26, 2007

We realized that by developing Insight24, we could provide two benefits—a resource for business and IT professionals to research solutions and compare vendors, while extending the shelf-life of rich media content for increased ROI. WMC: Anything else you'd like to add?

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

OCTOBER 16, 2008

SEO isn't just about driving more traffic, it's ultimately about producing ROI, so focus efforts on getting visitors to take a desired action (purchase a product, sign up for a free trial, download a white paper, or whatever).

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MAY 22, 2009

Understand the metrics and focus on ROI. The important point is to set an appropriate schedule for your program's volume, then stick to it in order to maintain efficient performance. Many small businesses throw a bunch of unrelated keywords into a single campaign and ad group, write one ad, and then send all traffic to their home page.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

OCTOBER 26, 2007

Research from MarketingSherpa, on the other hand, demonstrates that the businesses who are investing these areas are seeing substantial ROI and increasing their spending. Their study also reveals that repeated landing page testing and optimization drives the greatest improvement on ROI for SEM campaigns.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

FEBRUARY 13, 2009

80% of marketers say that email is the strongest performing media buy and that it has a higher ROI than search"), her mother's resistance to using the Internet (I can totally relate; my mother is the same way), the most important elements of the CAN-SPAM law, and a few helpful tips for improving email marketing success (e.g.,

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

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Tools Best Practices Web 2.0 Adwords 20