Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

EMagine B2B Blog

AUGUST 27, 2018

An online resource center will go a long way towards helping you achieve these goals. What Is An Online Resource Center? Your Resource Center: Next Steps. The post Resource Centers eBook: Providing Key Insights To Your Target Audience appeared first on emagine. Download our eBook to learn:

Resources 48

Resources Internet Marketing Social Media Twitter 48

Avitage

MAY 2, 2012

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Outbrain

JUNE 8, 2021

Why not start with Outbrain’s new Resource Center ? Welcome to our new Resource Center. Visit the Resource Center. For those of you with practical questions about how to use Outbrain, there’s a direct link to our Help Center. All Outbrain marketing content is now available to you from one handy page.

Resources 26

Resources Advertising Agencies Paid Search Agency Content 26

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111

Resources Communities Guidelines Press 111

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Google Analytics Help Center. How do I configure GA to track XYZ?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Hubspot

FEBRUARY 9, 2021

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

Salesforce Marketing Cloud

OCTOBER 11, 2022

For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Marketing Insider Group

JANUARY 8, 2024

B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends. Targeting these specific leads helps optimize time and resources by only engaging with the most probable buyers. Need assistance with effectively leveraging AI for marketing?

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

ClearVoice

JUNE 18, 2020

According to The Center of Responsible Lending , as many businesses receive COVID-19 relief for business hardships through the CARES Act, an estimated 90% of black-owned firms were either ineligible for the money or denied loans. Consider additional resources for award recognition for your business.

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Resources Business Work Management Startups 99

Leadspace

OCTOBER 3, 2016

It’s convenient for downtown hotels and Moscone Center. ” If you need a warm fabric hug, here are some clothing stores near Moscone Center (should open in Google Maps). Taking the BART subway train to and from SFO and OAK airports. Bay Area Rapid Transit runs the subways (you know, the underground, the metro) in the city.

FAQ 48

FAQ Resources Conference Training 48

Martech

DECEMBER 6, 2021

Researching new marketing tech can be a drain on resources, so we suggest using your slow season to conduct preliminary research and schedule a few demos. Is there a subscription and/or preference center in Marketo? The post MOPs Rundown: Maximize your resources during a time of peak capacity appeared first on MarTech.

Resources 96

Resources Lead Scoring Lead Ranking Advertising Agencies 96

ClearVoice

JANUARY 13, 2022

Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year. The San Diego Foundation.

Resources 52

Resources Business Allocation Paid Search Agency 52

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. For example, some content might center around middle managers while other content focuses on C-suite executives. Backlinks are a huge authority signal for Google.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

The Forward Observer

MARCH 8, 2024

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Two key capabilities.

Advertising Agencies 101

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 101

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

BenchmarkONE

JANUARY 28, 2019

Rather than Googling your way through each question or problem as you face it, check out some of the best Adobe CC learning resources for beginners below – and gain the expertise you need to start creating within days. Certitec is a UK-based training center for Adobe Creative Cloud. Adobe Training. Cost : Varies. Cost : Varies.

Creativity 77

Creativity Resources Best Practices Bundling 77

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Anti-Racism Resources (B lab) – including “A collection of professional resources on guiding teams, providing individual support, and centering equity and justice in company practices:” [link].

Resources 48

Resources Research Examples Paid Search Agency 48

Marketing Insider Group

MARCH 9, 2023

Consumer-centered companies invest in trusted research to help them understand and engage shoppers. You can find data on anything from natural resources to traffic patterns to commercial development. Though it was published in 2014, it’s still a great starting point for government research data in the US.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Salesforce Marketing Cloud

MARCH 19, 2024

The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. Imagine hiring live chat operators, employing an entire team dedicated to customer service, and establishing call centers to deliver comprehensive support when and where it’s needed.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

FEBRUARY 1, 2021

In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout. For Cafecito, the Latinx@Sprout BRG, our conversation centered around family, celebration, nature, and abundance.

Resources 94

Resources Design Business Lead Ranking 94

Martech

APRIL 5, 2024

To retain access to your data from your UA property, follow one of the methods outlined in the Google Analytics Help Center. If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. Exporting your data.

API 102

API Analytics Google Marketing Analytics Tools 102

Salesforce Marketing Cloud

JANUARY 23, 2024

You also need time, money, and resources to recruit replacement talent. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Structured knowledge includes neatly categorized resources like databases or FAQs.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Heinz Marketing

SEPTEMBER 24, 2023

This data-driven approach helps allocate resources more effectively, identify areas for improvement, and ensure that content aligns with your business goals. Additional Resources While you’ll have to contact PathFactory directly for pricing, they do have a myriad of resources on their website.

Allocation 115

Allocation Top of Funnel Account Based Marketing ABM 115

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Thinkers360

MARCH 22, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

JANUARY 30, 2024

This includes monitoring data centers, networks, endpoints, and employees. One solution is implementing a Security-Operations-Center-as-a-Service strategy. Data privacy and protection demand effective tools and resources to defend against rapidly evolving cyber threats. So, how do you create this stronghold? More technology.

Privacy 99

Privacy Ad Building Work Management Marketing Management 99

Thinkers360

MARCH 31, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. MSR Leadership Consultants India Contact Professor M.S. Mehmet Yildiz Mental Health, Design Thinking, Health & Safety EUR ING. We amplify your content for free!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Limited resources require ruthless prioritization of what matters most to your business strategy. Here’s how to think about marketing your business on a budget.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Salesforce Marketing Cloud

JANUARY 17, 2024

The Salesforce Service Trailblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Stevens & Tate

NOVEMBER 9, 2023

With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77