Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Customer Experience Matrix

APRIL 26, 2024

Once we had identified the CDP category, the next stage was convincing people that it was important. So we spent most of our time explaining the difference between CDP and other systems that also built customer databases. Of course, we are just one voice among many, and are easily drowned out by vendor promotions.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not just about what you ask, but how you ask it.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. AI is a readily available tool that you can access whenever you want to obtain new information about your audience. But note that AI is still just a tool. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Want to know how it’s done? Can You Use AI for Small Business Marketing?

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. A powerful content management system. Terms of the deal were not disclosed.

Acquisitions 106

Acquisitions Personalization Work Management CMS Development 106

Martech

APRIL 17, 2024

Use incremental innovation to create change. Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year. Call on vendor and tech partners to help us succeed. So here we are, nearly seven years later and we haven’t moved far on complexity.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? AI is not taking over SEO.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? To some extent, we all are. Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. That’s no surprise.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? AI makes an impact. Teams that use AI are more likely to meet their goals.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Webbiquity

FEBRUARY 28, 2023

Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Name a go-to-market challenge, and you’ll likely find a growth leader who’s convinced AI is now the solution. What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Startups 108

Startups Marketing AI Best Practices Customer Satisfaction 108

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. AI has become a key ingredient to the modern sales strategy. AI has become a key ingredient to the modern sales strategy. We may never be. We need better leads.”

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Vidyard

JANUARY 8, 2021

And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Virtual Sales Training Resources.

Training 141

Training Top of Funnel Resources Work Management 141

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI. Experienced McCMO got a new job, AI-AI-O.” We’d like to know how it’s been for you.

Marketing AI 115

Marketing AI Allocation CMO RFP 115

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. How will AI streamline your operations?

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. How confident are you with your team’s readiness for change? Without proper planning, your initiatives may end up costly, resources wasted and the result unusable.

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 64

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 64

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The next step is maximizing the potential of the system in use.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

DAGMAR Marketing

APRIL 24, 2024

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Marketing AI 122

Marketing AI Advertising Agencies Allocation Advertisements 122

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

Trends 150

Trends Planning Content Marketing Marketing Management 150