Sprout Social

OCTOBER 5, 2023

Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Marketing Insider Group

FEBRUARY 7, 2023

Content Creators. Human Resources. A streamlined messaging framework helps Human Resources to create consistency in employee training, onboarding materials and job descriptions. Both your audience and employees will benefit from a streamlined messaging framework, as your brand’s identity and story will be more clearly defined.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Martech

JULY 25, 2023

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire.

Digital Asset Management 98

Digital Asset Management Marketing Management Content High Quality Lead 98

Marketing Insider Group

APRIL 17, 2023

But, as content creators, we can’t forget about the significance of human connection in our work. By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Sprout Social

OCTOBER 19, 2022

These people know every page of the brand book; therefore, they know what kind of content will support a brand’s story and appeal to its audience. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators. They’re everywhere.

Campaigns 105

Campaigns Content Advertising Agencies Social Media 105

Animalz blog

DECEMBER 14, 2023

Instead, these resources go to rot in digital archives. Welcome to the Sweet World of By-Products By-products are incidental resources you gain while creating a product. You can create data reports and behind-the-scenes stories directly inspired by your product development process. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

DECEMBER 4, 2023

Imagine a world where machines pen our stories – sounds like sci-fi, right? It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories. Well, that future might be closer than we think.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. Quick Takeaways. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

FEBRUARY 19, 2024

These content creators are like your marketing team’s utility players, ready to step in and hit a home run by crafting engaging: Blog posts Email campaigns Social media content How-to guides Image Source: E2M Solutions But why do we lean on freelancers? But, if you’re aiming to truly scale up, there’s more to the story.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The play: Even if you don’t have a Hollywood budget, finding the right spokespeople, influencers and creators is critical.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Sprout Social

DECEMBER 5, 2023

She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Other resources like Black Marketers Association of America can help, too. Ask them what resources they need to be successful. Getting them in the door is only the first step.”

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

ConvertKit

JANUARY 27, 2021

I’m a creator , not a promoter,” you say. You don’t need a massive audience to make money as a creator. Let’s run through a scenario of a creator selling a $100 video course to a list of 2,000 subscribers and see how promotion boosts profits. The creator also feels like they should use social media to grow their business.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

CoSchedule

JANUARY 27, 2023

On Instagram, for example, NatGeo uses Stories to create interactive and episodic content around different topics, such as Black Joy: Source It also plans out specific campaigns, such as the Heroes of the Oceans documentary that NatGeo created with Rolex. There were no set content production requirements or guidelines for these creators.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

FEBRUARY 13, 2020

but you’re also going to need different resources to bring Spidey to life. It’ll give you the greatest chance to tell stories that resonate with your audience. The best creators don’t do the same thing over and over again. The best creators don’t do the same thing over and over again. Probably not!

Content 181

Content Blogger Trust Marketing Work Management 181

Buffer

SEPTEMBER 8, 2022

But following the recommendations of different platforms can take a toll on creators. These factors might change depending on different factors like your audience, type of content, and whether you count Stories, Reels, and Posts when talking about Instagram. ” Jack is a Creator at Morning Brew, writing Future Social.

Practices 119

Practices Product Top of Funnel Creativity 119

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. Campaign Analysis.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

Scoop.it

JUNE 22, 2023

So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators. For example, a small company without the resources to allocate to a professional graphic designer may use generative AI for its marketing visuals. That is always inevitable.

Ethics 77

Ethics Automation Allocation Content 77

Contently

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. She called the fact-checking process for the story “intricate.”

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Buffer

APRIL 18, 2022

They also highlight a creator, Poppy Okotcha , an ecological home-grower based out of the U.K., 💡 Practical Tip: Here are some resources from EarthDay.org , the world’s largest recruiter to the environmental movement that can help you make the most of Earth Day.

Small Business Marketing 114

Small Business Marketing Business Ethics Organic Leads 114

Pam Didner

SEPTEMBER 21, 2022

Unfortunately, content creators may not understand how their content fits into the overall corporate picture, even if others in the company are creating similar content. Here are some ideas to get the ball rolling: Start by reaching out to your organization’s various content creators to get a handle on what they are making.

Planning 90

Planning Work Management Product Content 90

Content Standard

OCTOBER 26, 2020

Fifty-nine percent of brands expect expert-level insights from their content creators, while half of B2C marketers require their content creators to have first-hand experience. Once engaged, these expert content creators are very effective at executing on a marketer’s vision.

Trends 145

Trends Work Management Advertising Agencies Marketing Management 145

Sprout Social

MARCH 21, 2022

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

Marketing Insider Group

JULY 20, 2023

Professionals in a multitude of fields were even starting to sweat, worrying that ChatGPT and other AI resources could outperform humans in many job areas. However, chatbots can be an amazing tool and resource when it comes to making outlines, brief summaries, and answering quick questions.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Envy

AUGUST 2, 2022

The TikTok community love to raise up start ups and real people, so share your story! Shopify uses a great mix of influencer marketing on TikTok as well as customer stories and also advice from entrepreneurs using their services. You will now very rarely see #ad or #spon from creators. Are you a startup? Microsoft and Windows.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

ConvertKit

MAY 14, 2021

Creators across every niche are already selling ebooks on their website, and you can get yours set up in ten minutes. Before we get into the nitty-gritty of making your ebook success story come to life, we need to consider the distribution elephant in the room. Instead, creators should sell ebooks on their website. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. It gives you the space to introduce yourself—the creator—and set subscriber’s expectations of your upcoming emails. Image via Really Good Emails.

Examples 145

Examples Newsletter Template Landing Pages 145

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

SEPTEMBER 11, 2023

Visual content tools Text-based content is just half of the generative AI story. Midjourney is housed within Discord , which is a channel-based platform that provides capabilities for the creator and developer community to share knowledge and build plugins and extensions. Get MarTech! In your inbox.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

ClearVoice

OCTOBER 11, 2021

Here are some bad habits to quit and some good habits to take up so you set up your content creator for success, make glorious content together, and live happily ever after. 5 things to stop doing with your content creator. You may not have a super comfy content marketing budget when you’re hiring content creators.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Sprout Social

AUGUST 24, 2022

Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career. Successful creators don’t just churn out content, they inspire communities. Managing and building creator partnerships.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

ClearVoice

JANUARY 29, 2024

Cute story, yeah? Provide training support and resources For collaborators to take a more proactive and informed role in the content process: Offer content creation training: Offer training sessions on content creation, such as writing tips , graphic design, or video production. The words start to flow. To humanize technology.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Sprout Social

FEBRUARY 6, 2023

Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators. Choose based on your time and resources How much time can you commit for social media marketing and management? Many creators leave out cards and only use the description box.

Social Media 101

Social Media Features Media Curation 101

Buffer

FEBRUARY 8, 2022

With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year. It’s not only content creators and influencers that are sharing TikToks every day. It doesn’t seem to be slowing down either.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Showcase similar customer success stories. Whether you need to start small or you want to be aggressive in your ABM campaigns, work with the best content creators.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Buffer

MARCH 30, 2023

Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. TikTok has even recently introduced its Series feature which allows creators to share collections of posts behind a paywall. How can I start one myself?

Social Media 100

Social Media Marketing AI Media Communities 100