Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. times the traffic compared to companies publishing only once per week.

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Contently

DECEMBER 13, 2022

It can take time for people to take the leap and buy a product or even fill out a request for more information. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Optinmonster

FEBRUARY 15, 2024

Welcome Beacon to the OptinMonster Family I’m proud and excited to share that we’ve acquired the world’s best lead magnet creator, Beacon.by , as part of the OptinMonster family of products. With Beacon’s Drag and Drop Editor, you can make stunning lead magnets without breaking a sweat by dragging and dropping elements onto the page.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. After all, page views can’t pay the bills. Table of Contents Why don’t blogs convert? Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Improved brand awareness is great.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. Simplify and improve your site’s user experience.

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. You’ve got your team. Right— customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline.

Social Media 154

Social Media SEO Cost Per Click Media 154

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. This will be essential in convincing buyers to invest in your products. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sana Commerce

JANUARY 9, 2024

When you have an inventory that is tens of thousands products long, how do you make sure your customers find what they’re looking for? To do this, you require a product that is intuitive and can understand B2B-specific product complexity. Select webstore page : Choose the relevant webstore page for redirection.

Customer Satisfaction 52

Customer Satisfaction Purchase Keywords Optimization 52

Unbounce

NOVEMBER 18, 2021

“We just don’t have the time or the resources to do X, Y, and Z!”. For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Customer Education : Informing and educating customers about products or services. SEO Improvement : Boosting organic search rankings.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Stevens & Tate

NOVEMBER 13, 2022

Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. This is your customer’s gateway into your sales funnel and where they are willing to enter your sales process with hopes of a return of more education about your brand or products.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Optinmonster

MARCH 1, 2023

This blog will show 14 of the highest-converting places to put these online signup forms on your website. Splash Page Do you use a splash page to highlight your signup form? Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage.

Conversion 94

Conversion Landing Pages Opt-in Template 94

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 98

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 98

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

seo.co

MAY 16, 2022

How do you know what to write about on your blog, though? Some of the things you will check during the content gap analysis are: Site pages. Blog articles. Landing pages. Serious companies big and small create the most informative content with blog posts to bring in a bigger audience. Social media content.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Unbounce

AUGUST 13, 2019

It’s not just the complexity of building a valuable product that stands out from your competitors. We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

ConvertKit

DECEMBER 15, 2021

The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We think a landing page is one of the best ways to grow your audience. Workshops, product demos, and live Q&As. Workshop #1: The strategies top creators use to build high-converting landing pages.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Launch Marketing

JUNE 29, 2022

With the efficiency gained, your marketing time and resources stretch much further. Relevant keywords should be used throughout your website, including landing pages and blog posts. Ensure your website messaging and branding are consistent across all primary pages, landing pages and throughout content assets.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Binary Demand

JUNE 7, 2023

Social notes channel in-house communication and facilitates to share product insights with customers. 2) Landing Page Automation With suitable marketing automation software, it becomes simpler to automate landing pages. These pages are crucial to accomplish maximum conversion rates.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. You can get started right away by sharing the value of your products or services. Most people on paid email lists aren’t interested in whatever product or advice is being sent their way.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Unbounce

JUNE 24, 2021

As opposed to restaurant franchises, they have limited resources to increase conversions and boost sales. Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. Provide quality resources. You’re just getting started.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Unbounce

DECEMBER 9, 2021

Introduce or provide extra information about your products. Suggest other relevant products and encourage engagement. Links to other products or resources : If recipients are interested in other products you offer, or your brand has a blog or other helpful resources, share those links in the welcome email.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

MAY 14, 2021

More money lands in your pocket. If you’re eager to launch your ebook quickly , consider repurposing existing blog content, so you don’t have to start from scratch. ConvertKit Commerce is ready-made to help you sell digital products. Dr. Joy Harden Bradford’s website has a variety of mental health resources.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) Pages that are crawled more often tend to coincide with pages thank rank better ( source ).

PageRank 98

PageRank Microsite Comparison SEO 98

Stevens & Tate

DECEMBER 2, 2022

On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness in order for them to find you, your content, and consequentially your products or services. Any successful blog starts by finding a topic that people are interested in.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Heinz Marketing

JULY 28, 2023

This blog will delve into the importance of marketing orchestration, highlight critical elements to assess your organization’s strategy, and explore best practices to unlock the full potential of effective marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

Planning 97

Planning B2B Marketing Lead Ranking B2B 97