Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Start by maximizing the potential of your: Blog. Pick Your Poison Is AI taking over SEO?

SEO 243

SEO Lead Ranking Content PR 243

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

NOVEMBER 3, 2020

But it’s well worth thinking beyond the email newsletter and the Facebook post. Ideas for Using Content to Improve the Long-term Customer Experience. Using your customers to source content ideas and inspiration is also a very cost-effective form of content production. Create Problem-Solving Content for Your Customers.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Martech

JANUARY 9, 2024

It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns. Long-term partnerships where influencers regularly promote a brand. Guest blogging.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Share Blog Posts.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. Things You’ll Wanna Include in a Welcome Email.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. That it’s better to write a blog post. Go ahead and try it.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Scoop.it

MAY 18, 2021

Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. And if they read your newsletters, blog, and social media more willingly, it leads to higher trust and even better conversions. Curated Content Ideas for Online Retail Businesses.

Curation 97

Curation eCommerce Business Content 97

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Marketing: Promote and market your podcast to the right audience. Work with demand generation to create promotional assets to let your audience know what to expect.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

ClearVoice

MARCH 14, 2024

Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment. Innovation and creativity: Collaborating with partners can spark creative content ideas that may not have been considered in-house. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Litmus

MARCH 5, 2021

Looking for some fresh ideas for your email program? So, where can you find email inspiration and examples for new strategy, copy, design, and development ideas? So, where can you find email inspiration and examples for new strategy, copy, design, and development ideas? Want more ways to improve your newsletters?

Examples 104

Examples VALS Newsletter Communities 104

Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. This not only leads to wasted time and resources but can also be quite discouraging. Benefits of content curation in newsletters. It’s easier to be consistent.

Curation 78

Curation Newsletter Content Deliverability 78

Martech

MARCH 31, 2023

Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture. They typically have websites, newsletters, podcasts and webinars. Get MarTech!

Work Management 96

Work Management Marketing Management Training Vendors 96

Contently

APRIL 25, 2023

On the other hand, if your audience is already aware of what you’re promoting, you can focus on ads that highlight your product’s value and benefits. For example, Asana has a top-of-funnel ad promoting a topical blog post as well as mid- and bottom-funnel ads promoting their product with a call-to-action to sign up for a trial.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Brandpoint

MARCH 30, 2020

Your website acts as a salesperson, promoting you and your brand. Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Blog and website content conveys important information for potential customers Go beyond the basic information about your brand and what you do.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go!

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

BOP Design

SEPTEMBER 16, 2021

Crafting thought leadership takes time and a significant investment of resources. Share New Ideas: Challenge Current Thinking. The article or blog post is complete and published on your B2B website , what’s next? Don’t stop with just sharing on social media; include the thought leadership piece in your next email newsletter.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. This also opens up more opportunities to send follow-up emails with help links and resources about their new product or service. On the other hand, puchasing an email list can land you in hot water.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish. How we operationalized our blog for triple-digit growth.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. Little to no cost There are very few upfront costs to this strategy.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Schubert B2B

JULY 14, 2023

Some of them include understanding your audience and marketing funnel, creating content and promoting it, and measuring the campaign’s performance. Developing a Content Plan Start brainstorming ideas and create a content calendar that includes content titles, ideas, and themes.

Inbound Marketing 62

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

ConvertKit

JANUARY 10, 2022

When someone signs up for your newsletter, they’ll instantly be added to a series of emails that thanks them for joining, introduces your work, and lets them know what to do next. Or, you could put them in an evergreen newsletter (like the one we’re about to cover!). 2 – Run an evergreen newsletter.

Template 75

Template Automation Business Landing Pages 75

BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. There are so many reasons to make email newsletters a priority.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. Use Newsletters. Submit a Guest Blog.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. Promote your landing page with ConvertKit. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. “I’m a creator , not a promoter,” you say. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Vidyard

MARCH 30, 2022

There is no shortage of great sales resources out there. Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. Top Sales Communities to Join 2.1 RevGenius 2.2 Sales Hacker 2.3 SDR Nation 2.4 Pavilion 2.6

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72