Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Marketing Insider Group

JANUARY 16, 2023

Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

DECEMBER 9, 2022

Let’s review the highlights and see how we can leverage these insights into 2023. TikTok and short-form video. Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. Should your brand be on TikTok ? 2022 has been no different.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Buffer

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about.

Social Media 100

Social Media Marketing AI Media Communities 100

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Scoop.it

FEBRUARY 22, 2024

Let’s dive in and see how content marketing can help your HR department achieve key business goals. How about content that supports career growth and development, too? We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Buffer

JANUARY 18, 2023

While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

FunnelEnvy

DECEMBER 26, 2023

If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Even for relatively simple business models, this process has many variables.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape. across three industries.

Marketing AI 113

Marketing AI Paid Search Agency Allocation Marketing Management 113

Content4Demand

OCTOBER 1, 2020

TikTok has become a haven for folks looking to fill their free time and, frankly, escape from the doom and gloom of the real world. But did you know that TikTok’s digital marketing community is blossoming? I admit, I wasn’t super into TikTok at first. Honestly, it confused me. quincynsb go daddy go - Quincy Boykins.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Buffer

FEBRUARY 8, 2022

TikTok was the most downloaded app of 2021. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? The first mention of TikTok was by Ash Read , our former Head of Content, in August of 2018. TikTok had just acquired Musical.ly TikTok had just acquired Musical.ly

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. This trend will grow as marketers expand how they leverage influencers and see the results. Like… plants!

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Spiralytics

FEBRUARY 7, 2024

We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? Adweek “Language can be complex or incredibly simple. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

JUNE 22, 2021

For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Key Stats: Over 2.8

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

illumin

OCTOBER 2, 2023

Knowing how to stand out, while engaging with audiences is crucial. These can be video ads that play on platforms like TikTok and Instagram or banner ads that appear on Pinterest or Facebook. Social ad spending in 2023 is estimated to be about $83.72 billion USD. Influencer spending is also estimated to account for an additional $5.4

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Brandpoint

APRIL 13, 2023

How-To Videos People learn most about a product or service by seeing it in action. How-To Videos People learn most about a product or service by seeing it in action. In fact, how-to videos account for almost a third of popular video types. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. Focus on building awareness within targeted audiences and grow from there. How to measure brand awareness. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Vidyard

MARCH 30, 2022

There is no shortage of great sales resources out there. Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Contents 1.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

nDash

MARCH 29, 2022

Welcome back to the nDash blog! As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? It’s a really great resource for any small marketing teams that need to get their first content strategy in place but are struggling with how to do it.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Buffer

MARCH 23, 2023

However, no matter how you look at it, they’re both pretty successful in their own rights. In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. I have a variety of interests and things that I can speak to.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. Guess what was number one on the list (hint – it’s not TikTok influencer): Chief Growth Officer. Guess what was number one on the list (hint – it’s not TikTok influencer): Chief Growth Officer.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Just to name a few responsibilities. sproutsocial. No thanks – kuwtkclips0.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Understanding how consumers interact with sponsored posts on social media and which links they follow. What is B2C marketing?

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Porch Group Media

MAY 27, 2021

For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting content 43% – Increasing community engagement. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Hubspot

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. You can benefit from a rapidly growing market. of total retail.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Martech

DECEMBER 7, 2022

Platform vs. marketplace Trends impacting ecommerce The rise of mobile and social commerce Resources for learning more about ecommerce. There are several reasons why ecommerce only continues to grow. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 84

eCommerce Trends Marketing AI Amazon 84

Sprout Social

JANUARY 6, 2022

Let’s dive into the main differences between the two and walk you through how your business can collaborate with either an influencer, a digital creator or both. How brands can collaborate with digital creators or influencers. They create videos, photos, graphics, informational resources, blog content, etc.,

High Quality Lead 126

High Quality Lead Intent Social Media Promotion 126

Biznology

NOVEMBER 25, 2019

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Knowing how your app is performing used to be a guessing game. One of the most interesting App Store Optimization tools I have explored so far is AppFollow.io A SpyFu for apps. They also have a free trial. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. When finalizing them, consider how these platforms will help your business grow. What Are The Elements Of Successful Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. The truth is that no matter how perfectly balanced your lemonade is on the sweet-tart spectrum, you can’t help people who don’t know you exist. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121