Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Act-On

NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. That’s why we’ve created this guide!

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Act-On

SEPTEMBER 26, 2023

And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. What types of content are they creating?

SME 141

SME FAQ Domain Link Building 141

NuSpark Consulting

AUGUST 8, 2023

This allows marketers like Paul Mosenson to reach customers with personalized content, resonating with individual tastes and preferences. AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

The Forward Observer

MARCH 8, 2024

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. While this is not a comprehensive list, I have included some of the resources I have found to be the most valuable.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 3.

Social Media 65

Social Media Template Work Management Marketing Management 65

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. blog downloads, content offers). But what truly sets them apart?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. The good news?

Resources 195

Resources Content Marketing Lead Gen Course 195

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively. It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. Product managers are responsible for defining a product or product line’s strategy, roadmap and features.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. Where to start?

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. The post SMBs are investing more time and resources in marketing appeared first on MarTech. ” The full report is available here. Email: Business email address Sign up now Processing.

Resources 72

Resources SMB Sample Marketing Management 72

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. Valuable resources like a whitepaper or an eBook are always a winner. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Heinz Marketing

APRIL 19, 2024

Here, we look at how marketing can play a larger role in customer retention through advanced strategies that keep existing customers engaged, satisfied, and primed for opportunities that increase lifetime value. Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? To adapt, manufacturers must embrace inbound marketing as a core strategy. Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

APRIL 17, 2024

Use incremental innovation to create change. It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. I’ve seen these shifts in companies like Zeta Global and Marigold, which acquired disparate tech vendors and integrated them to create unified platforms.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

FEBRUARY 28, 2024

Forging a strong connection with the audience in their moments of need is the way to create lasting brand affinity and loyalty. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

APRIL 10, 2024

They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. It categorizes a company’s social contribution, from fulfilling basic needs to creating positive change that benefits clients and society. Well, not anymore.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 93

SEO Content Keywords Analysis 93

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. If you find your content from reliable sources, it can be just as good as the content you create yourself.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88