Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Now, let's look at SERPs with Knowledge Cards (AKA "answer boxes" – Knowledge Graph entities with no organic link).

Stats 49

Stats SEO SERP CTR 49

Moz

FEBRUARY 21, 2019

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. This is the two-tiered SERP or what we mean by the two-tiered SERP.

SERP 54

SERP Correlation Domain Content 54

Animalz blog

MAY 15, 2023

In the process, we’ve whittled our list of go-to tools down to a few favorites by use case: Tool Best Use Case ChatGPT Brainstorming, creating personalized content, and conducting all flavors of research. Our theory: SERPs will become saturated with AI copycat content. Why do you want to experiment with AI in the first place?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. Leveraging AI for Keyword Research and Optimization Is AI-generated content good for SEO? You can also use A/B testing stats to find the most effective headlines.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. They’re doing comparative research and are interested in specific requirements and features.

Keywords 60

Keywords Intent SERP Ad Building 60

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. link] (Internet Live Stats). We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? What is SEO? link] (SemRush).

Statistics 94

Statistics SEO POS Lead Scoring 94

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

Sharpspring

NOVEMBER 17, 2021

Step 1: Research Your SEO Opportunities. There are multiple ways to brainstorm video content for your brand but if you are coming from an SEO standpoint, keyword research is your first step here. I don’t have any official stats to support this but from my own observations, 90% of videos in those video carousels come from Youtube.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. On the stats page, Bitly gathers results from all of your links so you can assess how your collection of content has performed in the past hour, day, week, and month. To save your research, simply add your keywords to a list.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

KoMarketing Associates

FEBRUARY 23, 2017

As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. If your goal is to drive organic traffic, for example, you need to be targeting keywords you know will drive traffic (based on search volume, position in SERPs, etc.)

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

ClearVoice

SEPTEMBER 23, 2021

Higher rankings in SERPs. If it contains statistics or other data that might have become stale or out of data, mark that with a note that you’ll need to update those stats. . Often an older piece that’s seen a lot of traffic and traction just needs a quick update and a bit more context to rank even higher in #SERPs.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. This is an important metric.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business. Google Analytics is astonishingly rigorous at suppressing social media success stats.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Add these overall themes to your preferred research tool to identify additional related opportunities. Refining topic research.

Keywords 73

Keywords API SERP Validation 73

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Finding the right information is tricky. Personality is original.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Directive Agency

APRIL 15, 2022

SEOs love Google’s Search Console tool, and in this post, we’re going to look at why it’s potentially the most powerful SEO tool on the market, how you can benefit from using it, and how to use it for keyword research. . Under “Settings” in Google Search Console, you can find your “Crawl stats.” What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

nDash

MARCH 17, 2022

When’s the last time you saw the Google search counter on Internet Live Stats ? This content box allows searchers to dive deeper into answers by seeing what others ask about their research topic. Frase is an artificial intelligence (AI) tool that helps users reduce their time researching, writing, and optimizing SEO content.

Marketing AI 52

Marketing AI FAQ Lead Ranking Lead Scoring 52

seo.co

NOVEMBER 18, 2021

There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Outbrain

JUNE 22, 2020

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will).

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Martech

MARCH 13, 2023

Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. The goal of the piece is [your goal + target audience].

Marketing AI 81

Marketing AI AIDA Marketing Analytics Tools Template 81

BenchmarkONE

NOVEMBER 9, 2022

Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . Use the webinar as an expert interview or background research. For that reason, repurpose these quotes, facts, and stats to suit each channel.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Ranking 52

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. From there, let the research begin. The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Salesforce Marketing Cloud

OCTOBER 20, 2021

Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Use a keyword research tool such as Ahrefs, SEMRush, or BuzzSumo ; there are a few that aren’t too costly. Learn more. Target the right keywords.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

seo.co

SEPTEMBER 13, 2021

Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs. Both SEO and PPC teams must conduct keyword research to identify their target audience’s behavior and use that data to predict traffic growth to drive conversions.

Paid Content 121

Paid Content Organization Campaigns PPC 121

BenchmarkONE

AUGUST 31, 2022

Conduct Keyword Research. Conduct keyword research to discover keywords that customers use to search for your products or services. Keep up-to-date information on your Google business profile to increase credibility and increase your rank in SERP. NAP Citation Analysis. Take care to keep this information updated regularly.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Check out some other keyword research tools in our guide.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Moz

OCTOBER 10, 2019

Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. of featured snippet SERPs.

Features 54

Features SERP Keywords Intent 54

KoMarketing Associates

DECEMBER 15, 2015

In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. Fortunately, or unfortunately, SEO has evolved into many things and while there have certainly been arguments made about what SEO is or is not, in my opinion, SEO now goes beyond technical website changes, keyword research, and link building.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. For instance, assigning negative keywords makes your content show up on more relevant SERPs. Creative agencies are at the heart of the campaign process for their clients.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Moz

SEPTEMBER 13, 2020

Tools to conduct your keyword research: Moz Keyword Explorer ? a keyword research tool that offers access to millions of keywords that can help form your list. For more information on keyword research and implementation, be sure to read through The Keyword Research Master Guide from Moz. Rank trackers ?

SEO 64

SEO Optimization De-duping Keywords 64

BenchmarkONE

JANUARY 21, 2019

See which pages are getting the most clicks, which ones are turning up in top positions in search results (SERPs), which terms are generating the most impressions, and the CPC for different keywords. Get a big-picture view of key site stats like your average click-through rate, impressions and average position.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 There was’s a ton to take away from Andy’s talk, but one thing that definitely stood out was his emphasis on original research. 1 way to reduce #bouncerate ?

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Landing pages with video are 53% more likely to rank on page one of the SERPs. If you see a common trend, do the research to find out why. A website is 53x more likely to reach the front page of Google SERPs if it includes video.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right? Image Source.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100