The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Finding the right information is tricky. Personality is original.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. Additional reading: 5 Stats That Show the Power of Localized Social Marketing —statistics from SOCi’s Q4 2018 State of the Market report.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. How Much of Google’s Search Traffic is Left for Anyone But Themselves?

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Landing pages with video are 53% more likely to rank on page one of the SERPs. If you see a common trend, do the research to find out why. A website is 53x more likely to reach the front page of Google SERPs if it includes video.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

DECEMBER 19, 2023

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

SnapApp

APRIL 4, 2018

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. CTR, Unique CTOR, Forwards/Shares and links clicked on. Compare stats on session duration and the number of pages per session and how the numbers change over time. Timing is also a factor in this metric. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 2, 2021

Conduct keyword research. ? This isn't about blindly following a checklist — this is looking at the words that your SERP competitors use and then helping you apply those learnings to your content. What you’ll get is a checklist that's relevant to your niche, your keywords, and what’s already performing well in the SERPs.

SEO 98

SEO Stats Keywords SERP 98

Single Grain

FEBRUARY 15, 2022

Try adding a few sentences or paragraphs here and there with relevant keywords to provide more detail, linking to updated sources, adding new stats, improving headers to incorporate the keyword and be more descriptive, etc. . ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Need a refresher on improving CTRs?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

RebelMouse

MARCH 12, 2024

What RebelMouse Can Do for You Simplify Keyword Research: Save time on keyword research with RebelMouse's built-in SEO tools. Ensure a Mobile-First Experience: A website without mobile compatibility falls behind in the SERPs (search engine results pages). Learn more about the interests and requirements of your audience.

CMS Development 103

CMS Development Industry CMS Template Lead Scoring 103

Single Grain

JUNE 28, 2021

So how do you stay on top of Google’s SERPs? . As mentioned, the SERPs differ from niche to niche, and from keyword to keyword. To give you a better understanding of how these tools work, we're going to look at the SERPs-data-gathering features of both tools. SERP Analyzer. In this article, we'll compare the two tools.

SERP 52

SERP SEO Click Rate Keywords 52

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

Keywords 76

Keywords Paid Content Traffic Research 76

Single Grain

APRIL 14, 2023

Dive Deeper: How to Do an Enterprise SEO Audit 3) Impressions and Click-Through Rate Impressions and the click-through rate (CTR) are prominent metrics for enterprise SEO that can benefit your business growth. CTR is the percentage of users who click on your link in the search engines result pages divided by the number of impressions.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Research coming out from Google, others, and our own internal research is really showing that local intent searches lead to a purchase much more quickly. Sarah holds a J.D. And it’s hyper-local.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Moz

FEBRUARY 23, 2020

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. The two major tools used here were Google Search Console and STAT. So, all of the keywords analyzed had over 5,000 global monthly searches, as reported by STAT.

CTR 67

CTR SERP CPC Cost Per Click 67

Single Grain

JANUARY 23, 2023

1) They Conduct Thorough Market Research and Develop a Foolproof Strategy Planning is everything. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

APRIL 21, 2023

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. If your ads have a low Quality Score , they may not appear at the top of the SERPs or even at all. This can result in lower CTRs and fewer conversions.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Single Grain

AUGUST 24, 2021

Keyword research. To do a lot of research, you need an Enterprise SEO platform that can perform extensive keyword research and provide all the data required to bring in qualified visitors to your site. Dive Deeper: SEO Keyword Research Made Easy in 2021. Competitor analysis. Site structure optimization. Content analysis.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Dr. Pete wrote a great blog post outlining how to perform keyword research for featured snippets back in 2016.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Moz

MARCH 1, 2019

Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. Designate the source, medium, and campaign , then append the codes to the end of your URLs.

SEO 49

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 49

Referral Rock

OCTOBER 9, 2019

Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” You might also feel you are gaining on your competition as you can bet they haven’t even thought to spend time researching lesser searched terms. If you have multiple articles on the same topic, would you….

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Webbiquity

SEPTEMBER 30, 2014

That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Single Grain

MARCH 4, 2022

First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Single Grain specializes in: From keyword research to content marketing, from link building to SEO , Single Grain helps businesses boost their online visibility, site traffic, and search engine rankings.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

NOVEMBER 20, 2020

In this article, I have listed the top SEO agency software to efficiently manage all your tasks, research and data collection, improve collaboration among your employees, and increase your overall team productivity. Keyword Research. Keyword Research. to refine your keyword research. What Software Do SEO Agencies Need?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is If all you focused on was the ads’ CTR, then it would look like a success but in reality, you might be losing money.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Content Standard

AUGUST 9, 2023

How will generative AI-powered search affect my content rankings and search CTR? Market research – Take audience survey research and ask AI to identify common patterns or themes. It only took one security researcher a few hours to break GPT-4. Which search engines use generative AI? At the surface level, no.

Marketing AI 89

Marketing AI Lead Ranking Generation Branding 89

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

ClearVoice

OCTOBER 30, 2019

Additionally, this platform provides a bunch of wonderful hints, tricks and stats “ like pointing out that 60% of people listen to stories on the platform with the sound on. They have probably always been on your radar, but Google is finally giving podcasts a little bit more love on their SERP (search engine results page). 6/23/2019).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Single Grain

MAY 5, 2020

A well-executed enterprise SEO campaign can bring in more organic traffic, allow your site to appear on the top of the SERPs for different keywords, and enhance your brand image. However, there were also third-party review sites on the first page of the SERPs. Dive Deeper : * SEO Keyword Research Made Easy in 2020. *

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

SEPTEMBER 10, 2019

If Neil Patel can provide an entire tool for free (Ubersuggest, a keyword research tool – and not some cheap thing that barely does its job!), Click-through rate (CTR) is a direct ranking factor. Updating older, well-performing content involves: Performing some research to see what has changed on the topic.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100