Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. This empowers businesses to enhance sales through better targeted promotions, leveraging the efficient capabilities of generative AI. Read the full Salesforce Spring 2024 release notes here.

Features 115

Features API Customer Satisfaction User-Generated Content 115

Zoominfo

FEBRUARY 10, 2021

Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo. Fewer releases come from medium-sized businesses. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Source: ZoomInfo.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. In this vein, the company recently announced its latest set of product releases.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

Classified Ads 112

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 112

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. However, for converting sales, advertisers ranked gaming second, behind social media. Image: IAB. On the ad side, however, marketing budgets for gaming are growing. Image: IAB. Guidelines.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Availability : This will debut in pilot this October (Winter ’24 release) followed by Spring ’24 general availability release.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. Most B2B firms are seeking the WRONG kind of earned media. Most firms simply post media placements on their social media and website like a hunting trophy…which has little practical value.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Live Chat : Freeform two-way conversations between visitors and live sales agents. Also, additional Dynamic Chat activity has been added to the Sales Insight and Sales Insight Actions Live Feed.

Marketo 122

Marketo Enterprise Management Template Sales Qualified Leads 122

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes. Get MarTech! In your inbox.

Marketing AI 122

Marketing AI Hubspot Forecasting CRM 122

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. The post Meta advertisers: Glitchy automated system pushing sales down and costs up appeared first on MarTech. Why we care.

Cost 112

Cost Advertisements Advertising Automation 112

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Get MarTech! In your inbox.

SMS 122

SMS Bundling Terms and Conditions Opt-out 122

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 103

User-Generated Content Paid Search Agency Advertising Agencies Generation 103

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Enhancements to Marketo Sales Insight Unsubscribe append settings can now be customized to display unique messages.

Marketo 98

Marketo API Display Verticals 98

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 106

Hubspot Landing Pages Budget Programs Work Management 106

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product.

Ideal Customer Profiles 112

Ideal Customer Profiles Buy Marketing Automation Services Work Management 112

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Affiliate sales support independent publishing. #6:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Martech

NOVEMBER 30, 2022

Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day. The full edition of this Winter’s ‘23 Release comes in at over 700 pages.

Paid Search Agency 106

Paid Search Agency Business API Bandwidth 106

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Why we care. Get MarTech! In your inbox.

Marketo 112

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 112

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. The Winter 2023 Release also included our GPT integration with Seismic Knowledge , the first of many Generative AI enhancements we added this year to the Seismic Enablement Cloud.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 108

Enterprise Management Hubspot Paid Search Agency Work Management 108

Martech

MAY 6, 2024

Although Service Cloud is a primary use case, Unified Knowledge will also be able to integrate with Salesforce Field Service, Sales Cloud, Health Cloud and Financial Services Cloud. Unified Knowledge adds data from sources like SharePoint, Confluence, Google Drive and brand websites. Why we care. It’s complicated, isn’t it?

Service 66

Service Marketing AI Aggregators Course 66

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 122

Enterprise Management Advertising Agencies API Multi-Channel 122

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 130

B2B Marketing Search Marketing B2B Google 130

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. Scheduling meetings in Dynamic Chat will be enhanced for both web visitors and sales representatives. It’s also a time saver for Marketo admins and sales reps. Previous chatbot enhancements are here.

Lead Scoring 130

Lead Scoring Lead Ranking Marketo Paid Search Agency 130

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. HubSpot Payments updates increase sales and adoption potential Reduce friction for customers to increase upsells and cross-sells with the new optional products featured in HubSpot payment links.

Ad Frequency 114

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 114

Martech

FEBRUARY 28, 2024

. “TransUnion’s leading identity data and enrichment augment our data clean room and enable seamless data collaboration across marketing channels, without the need to directly share sensitive customer data,” said Kamakshi Sivaramakrishnan, co-founder, Samooha in a release. TransUnion’s TruAudience. Get MarTech!

Paid Search Agency 112

Paid Search Agency Advertisements Advertising Trends 112

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. Get MarTech! In your inbox.

Marketing AI 122

Marketing AI Paid Search Agency Aggregators Forecasting 122

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. Combined with its existing webinar, virtual event and content marketing products, the upgraded platform aims to help sales and marketing teams create hyper-personalized experiences, automate continuous engagement, deliver connected insights, and drive revenue growth.

Marketing AI 106

Marketing AI Paid Search Agency Lead Ranking Psychographics 106

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Your CTA can garner their focus on you without any hint of intrusive and sales-y feeling. That’s why if you want your audience to reciprocate, you need to mention it explicitly.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Seismic

FEBRUARY 27, 2024

Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. Expand on the power of Seismic for Meetings The Winter Release updates enable users to share meeting recordings – alongside the content presented – directly to a DSR in just a few clicks.

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. The release enables you to report on who scheduled a meeting and who was assigned the meeting. New HubSpot embed for Salesforce (beta).

Terms and Conditions 111

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 111

Martech

JUNE 22, 2023

Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

API 109

API Gartner Paid Search Agency PR 109