Remove user-generated
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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform generalpublic” is also not an option.

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Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. Even if you’ve managed to regularly generate high-quality content, you should look for other ways to create new content for variety’s sake, such as high quality user generated content. Free content.

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5 successful crisis communication examples brands can learn from

Sprout Social

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. While there are certainly lessons to learn from these public relations debacles, there is perhaps even more to take away from successful responses.

Examples 112
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

75% of all search engine users don’t scroll past the first page of search results. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Content farming is the strategy of employing multiple freelancers at a low cost, in an effort to generate mass amounts of highly targeted content.

Tactics 189
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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Get Active on YouTube. Find Guest Blogging Opportunities.