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Trade Press Services Newsletter
JANUARY 4, 2023
When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path.
Marketing Insider Group
DECEMBER 21, 2020
What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact.
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Zoominfo
FEBRUARY 18, 2021
People who do what they say, fulfill their promises, and fix things when they go wrong. People who do what they say, fulfill their promises, and fix things when they go wrong. That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails.
FunnelEnvy
MARCH 18, 2024
Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service.
Zoominfo
FEBRUARY 18, 2021
People who do what they say, fulfill their promises, and fix things when they go wrong. People who do what they say, fulfill their promises, and fix things when they go wrong. That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails.
Madison Logic
NOVEMBER 30, 2023
B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.
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