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Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Here’s why this research step is growth-critical, product adoption, and how to do it. Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Analyze the results.

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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea

Animalz blog

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

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Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback.

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Your Solution Strategy Is Desperate for Validation

Mereo

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ).

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. You maybe start to pique the buyer’s interest with ways your product or service could be the solution they are searching for. Click To Tweet.

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Google’s Criticisms Against Tech Antitrust Bill – Are They Valid? via @sejournal, @MattGSouthern

Search Engine Journal

Google argues a bill proposed by US Congress has the potential to compromise users' safety, as well as break products such as Search and Maps. The post Google’s Criticisms Against Tech Antitrust Bill – Are They Valid? appeared first on Search Engine Journal.