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Your Solution Strategy Is Desperate for Validation

Mereo

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ).

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

These changes are like a tune-up for the email world, and by fixing a few things under the hood, we can keep email running smoothly,” Google’s Group Product Manager Neil Kumaran explained. Email authentication helps ensure that an email sent from your domain is legitimate and not a spoofing attack.

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

Five of the most noteworthy benefits include: It is generally more cost-effective to develop and market a product or service to what is most likely a smaller set of customers. . Niches allow you to focus, provide better service, engage in targeted marketing and selling, and develop domain expertise. competitors ?and and market?ecosystems.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. Tier 1: Champion Moves When the biggest supporter of your product moves to a new company, it’s a significant opportunity.

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Are You Ready for the Summer Product Portfolio Analysis Challenge?

Mereo

The kids may be off for the summer and living the life of leisure, but now is not the time for your product team to kick back poolside. Now is the time for your product management and product marketing leadership to set the stage for next year’s strategic annual plan. With existing products , you have two paths to growth.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML