Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Content4Demand

NOVEMBER 5, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Heinz Marketing

APRIL 5, 2023

Going a step further in your ICP Who is going to benefit from your product or service the most? Who is going to be interested in your product or service? If you want to have relevant, impactful, and personalized messaging, you need a deeper understanding of the personas you are targeting. Who is most likely to make a purchase?

Ideal Customer Profiles 102

Ideal Customer Profiles Intent Signal Work Management Verticals 102

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Now, with downstream intent data, a form of second-party data, brands can identify accounts showing signs that they are much closer to a purchase.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. LeadGenius LeadGenius enhances the CRM database with up-to-date information like advertising costs, classified ads, and product announcements.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

AUGUST 16, 2021

They visit websites and read articles and product reviews — you know the deal — and it’s this type of online activity that’s trackable and at the heart of what makes Intent possible. Through that, ZoomInfo validates that the content your prospects are researching is actually about the topic that’s relevant to your business.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. That means I’m more likely to choose them when I need the kind of products they sell. Back-in-stock notification A back-in-stock notification request is a strong signal intent signal. Is your brand easy to love?

Eye-Tracking 125

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 125

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. What other products or services do your customers currently use? Let’s say a prospect goes from your product page to the pricing page. What resources do you currently have to support expansion?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Content4Demand

MAY 21, 2020

Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. They don’t take any sort of intent signals or buying signals into consideration.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

ClickZ

OCTOBER 27, 2020

And through identity resolution, they ensure validated user identity without cookies. CPG brands can’t always readily access detailed information about who’s buying their products, but they can fill in the gaps with second-party contextual and behavioral data. 2) Marketers demand more cost-efficient, custom audiences.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Aberdeen

FEBRUARY 4, 2019

An intent data provider captures online buyer behavior, tracking specific companies’ research levels against specific solutions / products / industry categories. The data is then used to calculate an intent score, which is used to indicate the likelihood that the researching company will make a purchase in the category.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Valasys

JUNE 25, 2019

On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams. The value propositions of the products or the services are evaluated by the potential clients, following which, the prospects make their respective buying decisions.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Content4Demand

NOVEMBER 16, 2021

It tells you what your prospects and customers are interested in with regards to your brand, products or services. From a content perspective, this should be used to develop mid- to bottom-of-funnel assets and validate them. With close to 8,000 intent topics, Bombora allows businesses to get quite granular in selection and targeting.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Aberdeen

DECEMBER 21, 2018

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Do you know which specific companies are currently in-market to buy your product? individuals) consuming it.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

SalesIntel

JULY 14, 2022

Decipher Intent. If you’re utilizing a B2B data provider that offers it, be sure to take advantage of intent data. Look for intent signals with your event to find companies who might be interested in attending, but are not registered attendees or might not have the budget to attend. . Validate Visitor Data.

Conference 52

Conference Contacts Personalization B2B 52

DealSignal

JULY 19, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. This can lead to wasted time and resources for sales and marketing professionals pursuing leads that are no longer valid.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. This can lead to wasted time and resources for sales and marketing professionals pursuing leads that are no longer valid.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. This can lead to wasted time and resources for sales and marketing professionals pursuing leads that are no longer valid.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Terminus

OCTOBER 29, 2021

ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. You can then filter the accounts that fit your Ideal Customer Profile, and that have e.g. checked out your product or pricing pages. Using IP recognition software you can identify accounts visiting that article.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Intent signals come from a variety activities. That action of putting an item into the cart shows clear purchase intent.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

PureB2B

JULY 7, 2022

Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services. Intent Data Pitfalls to Avoid.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

FEBRUARY 28, 2024

Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. How frequently is their data updated and validated? Lead routing and scoring have been improved. Explore G2 reviews of Clearbit.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Sprout Social

SEPTEMBER 28, 2023

Sales Navigator automates the process of identifying buyers based on intent signals. It notifies you when they’ve engaged in certain activities that indicate intent. This provides you with valid contact information so you can connect with your most valuable prospects. Effectively executing that strategy is another.

Linkedin 108

Linkedin Automation Tools Brand Identity 108

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. The data from Informa Engage is regularly edited & modified to ensure quality validation across all data sources.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

SalesIntel

APRIL 22, 2022

Could your product help them improve their present process? Is it their intention to switch from one product to another? . Whatever the quality of your product, it must be technically compatible with the software used by your ICPs. Is your product compatible with the company’s hardware and software?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

Could your product help them improve their present process? Is it their intention to switch from one product to another? . Whatever the quality of your product, it must be technically compatible with the software used by your ICPs. Is your product compatible with the company’s hardware and software?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

Convert

SEPTEMBER 13, 2022

Is it as simple as using a statistical significance calculator to validate an experience? An e-commerce business is planning to optimize the product pages to improve conversion rates. In this particular situation, the product page conversion rate = the number of orders / the number of visitors to the product page.

Conversion Rate 52

Conversion Rate Statistics Click Rate Terms and Conditions 52

SmartBug Media

DECEMBER 12, 2019

With new features, such as integration with marketing and sales workflows, complex organizational charts, and more accurate real-time data verified by a team of more than 150 human researchers, the ZoomInfo platform provides users with the data they need to find, connect, and market their products or services directly to other businesses.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Metadata

DECEMBER 3, 2020

But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

SalesIntel

SEPTEMBER 18, 2023

How frequently is their data updated and validated? Intent Signals: Users can leverage intent signals to identify when prospects are actively researching their products or services, enabling timely outreach. How often does the provider use real people to review data issues?

Marketing Management 40

Marketing Management B2B Marketing Zoominfo Ideal Customer Profiles 40

SalesIntel

FEBRUARY 14, 2023

Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. UpLead G2 Rating: 4.7/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

FEBRUARY 24, 2023

Bombora-powered intent data helps you identify leads searching for a product or solution similar to yours. Additionally, you can utilize the platform to see who is visiting your company’s website and optimize web intent signals so that you can customize messaging for the best response to these prospects.

Sales Leads 52

Sales Leads B2B Sales Lead Ranking Ideal Customer Profiles 52