Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 13, 2016

One of the best things about social media is that it can help you understand what your customers think about your products and services. Poor responses to customer complaints may be perceived as a reflection of the poor services your business offers. Take the time to go through their comments. Arguing with a client online.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? publish quality content on their blog: “Is our content more about our customers’ pain points or more about us and how great our products or services are?”

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JANUARY 8, 2014

They don’t care so much about your products and services or point of view, as long as you and your ebook will give them the results they want. An ebook is NOT: A thinly-veiled product brochure. A place to overtly promote your brand, products or services. Though they can be mentioned in passing.)

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

OCTOBER 14, 2015

Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content. Paid Advertising. Social Engagement.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

OCTOBER 30, 2013

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. You can more easily explain the value of your business services in pictures than words. I am not an affiliate, but I love their services!).

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. But what if you’re a professional service provider? And I also provide web writing services and content marketing consulting.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

DECEMBER 12, 2012

People visiting your website want to see something that piques their curiosity in you and your products and services. Here are some possibilities: To learn more about you and your products or services. To find out how your product (or service) delivers solid results, value, and customer satisfaction.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

OCTOBER 31, 2012

What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. What alternative solutions are there, and how does your product/service/company handle things differently or better? What’s their beef? Time, Money, Energy?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 11, 2016

This should be easy for you, since you are selling your services as a professional. The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Share your opinions, don’t be afraid to take sides. Position yourself as a thought leader. Avoid “sales speak.”

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. If this is your intent, post product reviews, tell your readers about new products you’re expecting. Customer Service. photo courtesy digitalart ). Company and Industry News.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JUNE 12, 2014

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

MARCH 20, 2014

You must devote a few key content pages to answering readers’ questions about your business products and services. What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site. Does your website answer readers’ questions?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

FEBRUARY 17, 2016

But most professionals set up their websites to be all about them, their business, their great products and services. They will if you’re updating your site frequently with those same keywords and phrases.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? That’s what researchers wanted to find out.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 7, 2012

What Products and services do you offer? Would it be clear to them what problems you solve, for which people, with what kind of products and services? Here’s how I help my clients solve this problem. Image: freedigitalphotos.net ). Define your business Ps & Q (3 Ps + 1 Q): What Problems do you solve?

Blogger 100

Blogger Class Business Blogging Order 100

Writing on the Web

OCTOBER 21, 2015

A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. How to Make Money Indirectly from a Business Blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

APRIL 6, 2016

I’m referring to digital assets , or content that is offered as a service to your readers. Excellent products and services that deliver much more than expected, worth the price. I’ve been blogging about ways to grow your reader base using this memory device: C ontent. S ocial Media.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

FEBRUARY 27, 2013

Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

SEPTEMBER 20, 2011

You must tell them how they will feel, when they use your services or products. Think about this: How is this product/service/concept going to reach out and touch your client? Clients can’t want what they can’t imagine or picture on an emotional level. Use imagery and associations.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

MARCH 7, 2012

Recommendations are similar to testimonials of your good name, good product(s), or expertise. Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better. (photo courtesy jannoon028 ). The value of referrals, recommendations, or testimonials cannot be underestimated.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

FEBRUARY 14, 2012

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Faces of people enjoying the offer.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

AUGUST 7, 2013

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Your business blog can use these sponsored posts to provide a valuable service to your readers.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. But how much is too much? Where do you draw the line when it comes to sharing personal stories?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 23, 2013

This should be easy for you, since you are selling your services as a professional. ” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Position yourself as a thought leader. Avoid “sales speak.”

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 17, 2014

Find creative ways to integrate product or service marketing into your content. Let’s face it, most of us are blogging to make money. I’m sure many do enjoy writing just for the sake of writing, but even then, making money from blogging is the icing on the cake. Target Readers with Your Posts.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

JANUARY 7, 2014

It’s frequently used in product development and R & D. In brief, it’s a process for creating products and services that work well for the end users. In website design, this is called “ user-centered design ” process.

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

JUNE 4, 2010

This is what content marketing is all about… what’s your core message and how can you get it out to the people who need your products and services? Do they need branding services? Writing and blogging services? Product – what are you selling? How can you make your messages memorable? A copywriter?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

AUGUST 21, 2013

An increase in the number of people who write or call you to inquire about products or services. I can teach them how, I can even provide services and content to help get them there. Through a growing number of readers. Growing numbers of comments. Increasing links from others who cite your posts. Better results on search pages.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

JUNE 4, 2014

And, of course, tell them how your products and services can contribute. You need to tell people not only “what” and “why”, but “how.” Keep the readers’ needs and desires in mind; what can you tell them that will make their lives easier, better, more enjoyable? What do you think?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100