Marketing Insider Group

MARCH 9, 2023

You’ll find these firms quoted often in the press. Trade associations and standards bodies Every industry has at least one trade association to support its members and advance the profession. Though it was published in 2014, it’s still a great starting point for government research data in the US.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Trade Press Services Newsletter

FEBRUARY 1, 2024

The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. If you’d like to talk more about how to get out of a marketing rut, schedule a call with one of our team members.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Do leverage press and media exposure. Press coverage is different from contributed articles. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Trade Press Services

JANUARY 29, 2024

4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador. The post Closer Than You Think: How to Build a Team of B2B Brand Ambassadors appeared first on Trade Press Services.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Trade Press Services Newsletter

AUGUST 3, 2023

The post Five Reasons Not to Trust AI to Write Your Content appeared first on Trade Press Services. Want to learn more about how to create unique and impactful content that drives results? Schedule a call with our team today.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Trade Press Services Newsletter

JUNE 1, 2023

The post Spying on the Competition: Three Simple Ways to Gain an Advantage appeared first on Trade Press Services. Want to chat about how a competitive analysis can transform your marketing efforts? Reach out and schedule a call with one of our experts.

Analysis 130

Analysis Comparison Keywords Case Study 130

Vision Edge Marketing

APRIL 5, 2022

Ecosystem Influence: How much press coverage is your brand attracting? To learn more about thought leadership and how to make it a part of your strategic marketing plan, download Trade Press Services’ free guide: Key Trends in Marketing: Thought Leadership. . Gerri Knilans is president of Trade Press Services.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Are Trade Publications Still a Viable B2B Marketing Medium? Wishing you a Happy New Year from Trade Press Services! Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Navigate the Channel

FEBRUARY 1, 2018

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. Here is a short post on how to choose the trade shows to attend this year. There are quite a few trade show calendars that you can search for new ideas on what to attend.

Trade Show 66

Trade Show Case Studies Intent Press 66

Trade Press Services Newsletter

JANUARY 4, 2024

The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. If you’d like help developing your B2B marketing roadmap, reach out to one of our experts —we’d love to chat!

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign. Most trade show leads are routinely ignored by sales. The last thing a prospect wants to read is a re-hashed press release.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Trade Press Services Newsletter

OCTOBER 4, 2023

The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. Want to talk with one of our experts about creating marketing messaging that resonates with your target audiences? Schedule a meeting with one of our experts.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Trade Press Services Newsletter

JULY 6, 2023

The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services. Would you like our support in creating a resume that reflects your personal brand? Reach out to our experts to get started.

Personalization 130

Personalization Tips Brand Identity Branding 130

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. Frequency of B2B Meetings.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

Trade Press Services Newsletter

NOVEMBER 2, 2022

The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services. If you would like help creating a content marketing strategy or would like to discuss the data from the CMI report, we would love to chat. Schedule a call with one of our experts today.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Whether it was seen by hundreds of readers of a local trade publication or thousands (or even hundreds of thousands) of listeners of a popular podcast, your exposure can still be amplified. Read all about it! Post it on social media. Happy Marketing!

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. The post Becoming a Published Author: How to Choose the Right Book Publishing Format appeared first on Trade Press Services. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services Newsletter

AUGUST 4, 2022

The post How the New American Data Privacy Act Will Affect Marketing appeared first on Trade Press Services. To learn more about how you can create messaging that builds visibility and credibility, schedule a call with one of our experts.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Trade Press Services Newsletter

MARCH 2, 2023

The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services. If you want to chat about the best ways to spring-clean your marketing strategy, schedule a call with one of our experts.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. The CBOE is so much larger than the Amex, and the CBOE only trades options, so why is that a story?”

Media 147

Media PR Press Advertising Agencies 147

Trade Press Services Newsletter

FEBRUARY 1, 2023

The post Five Lessons B2B Marketers Can Learn from World-Class Athletes appeared first on Trade Press Services. To learn more about how you can out-score the competition, schedule a call with one of our experts today.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Trade Press Services

FEBRUARY 5, 2024

The post Mobile Optimization by Channel: Key Tips for Reaching Your Customers appeared first on Trade Press Services.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Trade Press Services

FEBRUARY 26, 2024

The post How to Make the Most of Five New Trends in B2B Buyer Behavior appeared first on Trade Press Services. With that knowledge in hand, it’s possible to communicate with your defined target audiences in a way that clearly and consistently delivers value above all.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Trade Press Services

APRIL 1, 2024

The post How to Drive Business Success by Investing in Employees appeared first on Trade Press Services. It’s easy to get caught up in managing the day-to-day operations of a company, but investing in employees needs to be a part of every organization’s strategy to ensure long-term success.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Trade Press Services Newsletter

JANUARY 4, 2023

The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services. If you need help identifying and fixing B2B marketing mistakes, let’s talk. Schedule a call with one of our experts today.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services

DECEMBER 18, 2023

Happy holidays from Trade Press Services. The post 25 Acts of Kindness to Bring the Holiday Spirit to the Workplace appeared first on Trade Press Services. So, when making your list (and checking it twice), be sure to add sharing an act of kindness with the people who surround you.

Act-On 52

Act-On Press Work Management Thought Leadership 52

Kaon

AUGUST 16, 2017

Innovative B2B companies are using Kaon’s interactive sales and marketing applications at trade shows, customer meetings, analyst briefings, product launches and beyond, to show how products would look and behave in the real world.

Press 133

Press B2B Lead Ranking Trade Show 133

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Knowledge reigns supreme and platforms like trade magazines, news websites, business journals and blogs offer a valuable stage to share that knowledge. That’s why savvy companies make it a priority.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52