article thumbnail

Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.

article thumbnail

Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing. But video is helping to curb this trend.

article thumbnail

11 Best Practices for Sending Email Surveys

SendGrid

Learn the must-know best practices to increase your opens, response rates, and the overall quality of your email surveys. The post 11 Best Practices for Sending Email Surveys appeared first on SendGrid.

article thumbnail

[Case Study] Iron Mountain Doubles NPS? Survey Response Rates

Genroe

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. Survey Response Rates appeared first on Genroe. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. The post [Case Study] Iron Mountain Doubles NPS?

article thumbnail

How Terminus Boosted Sales Response Rates by 3x with Video

Vidyard

We closely monitor and track our work and within just a few months of incorporating video, we found that we were seeing in our outreach emails (using video as a first touchpoint vs. a traditional approach): 40% higher open rate. 37% higher click rate. 216% higher response rate (more than TRIPLE the reply rate!!).

article thumbnail

How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Suggested Replies Best Practices. As with any social marketing strategy or Sprout feature , there are best practices to consider implementing when using Suggested Replies. Use Suggested Replies to improve your response rate and time for common questions that lend themselves to being quickly resolved on Twitter.