WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? How can you make more efficient use of social media? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

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WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. Twitter ) have come out of nowhere to rapidly gain large followings.

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WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Like traditional PR, it is a "top of funnel" tool. The three tools have much different purposes. It's as much about reaching influencers as prospects.

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WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. How can you maximize the business value of tools like LinkedIn and Twitter? But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? tools (delicious, Feedburner, LinkedIn et al.),

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WebMarketCentral

SEPTEMBER 3, 2009

Attract lots of targeted Twitter followers in a short time? How I attracted 8000 Twitter followers in 14 weeks! Instead, he offers a positive philosophy and thoughtful approach to attracting worthwhile, like-minded Twitter "associates" (like many Twitters, Jim finds the term "followers" a little creepy).

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WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. For example, use Twitter to solicit feedback and questions from the audience during a live panel discussion.

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WebMarketCentral

FEBRUARY 27, 2009

This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

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WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

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WebMarketCentral

SEPTEMBER 9, 2009

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

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WebMarketCentral

JANUARY 5, 2009

Start Twittering. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 to photo-sharing sites like Flickr. Use your real name in your profile. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

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WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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WebMarketCentral

SEPTEMBER 18, 2008

email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 Greene Christina, an interactive PR pro with The Advance Guard , had the first email signature I'd ever seen that included her Second Life name. signatures. Christina L.

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WebMarketCentral

DECEMBER 10, 2009

Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. me ), among others. You can find details of the top five and 6-10 winners on Judy's blog.

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WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

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WebMarketCentral

MARCH 4, 2009

For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter.

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WebMarketCentral

APRIL 30, 2009

Allegedly, a leaked memo from Gannett, the publisher of USA Today, stated: " It has come to my attention that some staff members are spending a lot of time on Facebook, Twitter and other social networking sites during work hours.This is not appropriate. It is not part of the job.

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WebMarketCentral

NOVEMBER 18, 2009

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.

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WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment.

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WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0,

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WebMarketCentral

NOVEMBER 24, 2008

Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off. #7: version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. . #4: . #8: Web 2.0

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WebMarketCentral

AUGUST 26, 2009

Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.) Enter the text portion of your email signature (e.g.

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WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Authority and independence.

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WebMarketCentral

NOVEMBER 16, 2009

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them.

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WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

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WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham. 4) Find people to follow on WeFollow.

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WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0"

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WebMarketCentral

AUGUST 3, 2009

Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more.

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WebMarketCentral

SEPTEMBER 24, 2009

4: The Social Media Email Signature , Septenber 18, 2008 Thanks to some Twitter luv from Guy Kawasaki , this post produced the largest single-day traffic spike ever on the WebMarketCentral blog. . #5:

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WebMarketCentral

MAY 26, 2009

I get those questions, and while I generally avoid writing about myself (preferring to stick to topics that are actually interesting), a recent post here on how to use Twitter for business was part of interesting and illustrative social media experience. And that burst of traffic led to this blog post, which Chris will probably Tweet about.

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WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social Media and the Enterprise Customer – Wired PR by uber.la

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WebMarketCentral

NOVEMBER 20, 2008

SEO Plugins for Wordpress Part II by Graywolf's SEO Blog SEO guru Michael Gray provides an extensive list of WordPress plugins for functions like generating a sitemap, adding custom messages to an RSS feed, creating 301 redirects, backing up your blog, adding Twitter functionality, adding a "subscribe to comments" feature and more.

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WebMarketCentral

JUNE 30, 2008

Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Most important social networking tools: Chris hates Twitter (another thing we agree on!) Here are a few more of his thoughts to wrap things up. but recognizes that it has an impact.

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