Biznology

OCTOBER 6, 2017

Your business may be humming along just fine via word-of-mouth, and you don’t see why you even need Instagram (or God forbid, Snapchat !). But for those of you who don’t want to spend every spare minute poring over Google Analytics dashboards or optimizing your Twitter ads for better engagement, just get someone to do it for you.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. Too many companies all doing the same thing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Humanize Your Brand.

Social Media 141

Social Media Social Marketing Media Planning 141

Hubspot

JULY 8, 2010

Want to use social media to generate word of mouth? Of course, you’ll probably run out of chicken, which is exactly the fantastic PR you were hoping for. How many Facebook friends do you have or Twitter followers? Want to get people talking? Bacon and eggs. Social Media Tool #2: Status. Are you a top 100 Blogger?

Word of Mouth 28

Word of Mouth Social Media Generation Media 28

Convince & Convert

APRIL 13, 2016

PR has always been about the conversation. PR has always been about influencing.” —@HollyHamann. Holly Hamann on Twitter: @HollyHamann. Word of Mouth Marketing Association. We cannot get it fast enough and can’t build and create enough of it.” —@HollyHamann. “PR CU Deming Center of Entrepreneurship. Shot@Life.

Peer-to-peer 85

Peer-to-peer Word of Mouth Paid Search Agency Advertising Agencies 85

Oktopost

DECEMBER 1, 2020

But there’s a lot more to social media listening than replying to every Twitter reply or liking every Instagram comment you get. Social media listening can turn Facebook, Instagram, Twitter, or whichever is your poison into a significant touchpoint for your brand when done right. 4 – Improve Your Reputation.

Social Media 78

Social Media Media Branding Brand Identity 78

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) It can help raise awareness about your new product and improve your word-of-mouth marketing. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society. Your PR needs to move from publications to conversations.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Onalytica B2B

OCTOBER 4, 2017

The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains the most successful form of marketing. Influencer marketing is a new concept compared to PR – so it is extremely important to evangelise internally.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JANUARY 28, 2014

While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. So I created one.

Blogger 153

Blogger Outreach Case Study Case Studies 153

markempa

MAY 9, 2017

50% of purchases are made because of word-of-mouth (Brains on Fire). When the conversation shifts from being about the product to being about purpose it becomes something else entirely that drives growth because it’s the word of mouth that companies are looking for. Brian : Terrific. or just come find me online.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Little did they know, the model was well beyond their pay grade.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

AUGUST 19, 2012

Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. From there, look at: How many people engaged.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Valasys

FEBRUARY 28, 2020

According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I do manage RD+B ’s Twitter account plus my @MaureenEditor account. I also manage RD+B ’s Facebook page.

Ethics 100

Ethics Social Media Media B2B 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Word of mouth. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. You work hard, create great campaigns, put your message out there and then you can’t see its real impact. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. And they can’t get just two little words right.

Social Media 157

Social Media Media PR Webinar Metrics 157

Adobe Experience Cloud Blog

AUGUST 10, 2016

Facebook, LinkedIn, and Twitter). In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. There is so much more that marketers can and should explore. Multi-Channel Campaigns.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Convince & Convert

JULY 28, 2010

Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Sarah Barnes Spot on.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115