Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. Certainly the new array of social media and Web 2.0 Jun 20, 2008 — Digital Media — Aus Web 2.0

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Biznology

MAY 6, 2015

Before the Internet and Web 2.0, By utilizing social monitoring software you could find out the huge amount of influence this woman has over the travel industry (over 430,000 Twitter followers and a robust blog) and better yet ways to connect with her.

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Buzz Marketing for Technology

JULY 15, 2008

Have a twitter time! - Twitter Updates. follow me on Twitter. Normally when a PR person approaches me with a story, Im not all that. Learning Object Repositories (LORs) have emerged as more collaborative and participatory than ever before, thanks to the nature of Web 2.0. . - Giuliana Guazzaroni. 6-lug-2008.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. corporate communications, employee communications, PR, and investor communications. The web site shows their TV ads.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. corporate communications, employee communications, PR and investor communications. The web site shows their TV ads.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Marketing Insider Group

NOVEMBER 9, 2010

Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information. as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Ambal's Amusings

JANUARY 28, 2010

Blog ChrisG Twitter chrisgarrett. " Just having "cares" in your Twitter name is not enough " Chris Garrett's Bio. Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Twitter pambrossman. How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) People (or rather, Tweeple in the Twitter lexicon ) can come and go without really being noticed, just like at a real (very, very large) gathering. Twitter can be difficult to explain to those unfamiliar with it.

Twitter 20

Twitter Web 2.0 Digg Tagging 20

B2B Marketing Traction

JANUARY 31, 2013

To Twitter’s credit, the Vine videos I’ve seen default to audio off (thank you! Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

WebMarketCentral

APRIL 22, 2009

As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. Technical ability —not all that long ago, PR pros' primary tools were email and the phone. and private conversations, which could be informal.

PR 20

PR Social Media Web 2.0 Media 20

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.)

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

EveryoneSocial

SEPTEMBER 1, 2020

But if you need more convincing or you think your team will, here are a few more stats: 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 Like the “Best Leader on Twitter” award from the 2020 CSuite Digital Leadership Awards. Weber Shandwick ).

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Online, strategically, on LinkedIn, Facebook, Twitter and more.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. The use of buzzwords or clichés in B2B marketing content is not a new trend. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

SEPTEMBER 18, 2008

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0

Social Media 20

Social Media Web 2.0 Ning Skype 20

MLT Creative

SEPTEMBER 30, 2010

October 3, Social Media Camp Victoria, British Columbia: Whether you are an avid Facebook user, interested in learning about Twitter, or you’re trying to grow your business by leveraging social media tools – there is something for everyone at this one-day event.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Like traditional PR, it is a "top of funnel" tool. Social Tagging Web Marketing. Tags: Web 2.0 The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

AUGUST 26, 2009

A growing number of Web 2.0-savvy Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.) Then click "OK."

Social Media 20

Social Media Web 2.0 Media Tagging 20

Hubspot

AUGUST 5, 2010

You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. Today, with access to Web 2.0 Webinar - PR 2.0 Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? Gone are those days. for Marketers: Why Social Media Participation Matters.

SEO 28

SEO Web 2.0 RSS Press 28

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. Free content will get you farther. Only then will you be able to really [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 10, 2009

Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. Tags: Web 2.0 me ), among others. You can find details of the top five and 6-10 winners on Judy's blog.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? How can you make more efficient use of social media? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. How can you maximize the business value of tools like LinkedIn and Twitter? But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Online Marketing Institute

JULY 9, 2009

Twitter feeds spring up. Like traditional PR activities (i.e. Were getting active in twitter, linkedin, and blogging, but need to work on an over all strategy and determine exactly what we want to invest on this and then measure the ROI. Im already finding myself tune out to commercial messages on Twitter.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

SEPTEMBER 3, 2009

Attract lots of targeted Twitter followers in a short time? How I attracted 8000 Twitter followers in 14 weeks! Instead, he offers a positive philosophy and thoughtful approach to attracting worthwhile, like-minded Twitter "associates" (like many Twitters, Jim finds the term "followers" a little creepy).

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 12, 2008

Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This is the second of a two-part series. This can be confusing to new users. But there are limits."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. Twitter ) have come out of nowhere to rapidly gain large followings.

Social Media 20

Social Media Consulting Social Marketing Media 20