Biznology

MARCH 2, 2016

Regardless of whether you believe that the reforms that occurred were socialism (as criticized at the time) or a progressive improvement, the fact is that the emotional content of the photos moved people as no mere words ever had before. PR needs to step up–again. Interestingly, Riis made no efforts to preserve the photos.

PR 80

PR Public Relations Video Marketing Press 80

Biznology

APRIL 9, 2021

But if you manage your company’s social media accounts, this is actually a risk that you should consider. If locking your child out of your device is just not realistic, consider approaching your supervisor and asking if the company will buy you a company-owned device for managing social media accounts.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? He also tells how to find the right online influencers, bloggers, and the social media savvy. Maximize coverage in blog posts and social media shares. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

NOVEMBER 13, 2015

The post Are you making these common PR mistakes? These steps will make your press releases effective and worth the effort we know it takes to put into them. Like this post? Sign up for our emails here. appeared first on Biznology.

PR 80

PR Press Guidelines Eye-Tracking 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? PR, marketing, and journalism are converging.

PR 80

PR Tips Public Relations Work Management 80

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations. Like this post?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

OCTOBER 5, 2017

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Let’s break this down.

Social Media 150

Social Media Activities Organization Media 150

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? The PR, marketing and communications functions have been shaped by rapid changes in technology and tools that make sharing of news and content almost instantaneous.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

OCTOBER 6, 2017

You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. DIY Option : Okay.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. When does it make sense to hire a social media consultant?

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. Yes, using more accurate paid social listening tools is better, but even the free tools can help. Social media listening can go broader. Like this post?

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

DECEMBER 31, 2013

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Photo credit: Wikipedia. Unless you are.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. And, it happens.

Social Media 80

Social Media Media PR Work Management 80

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

APRIL 1, 2015

And when they see something new and risky on the horizon–like this social media thing–they react. But they don’t understand that they are actually increasing the risk of a social media crisis. The lawyers are making social media MORE risky. Because you are not using social media very much, you have few friends.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Biznology

DECEMBER 19, 2018

Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for getting the most from your social media marketing efforts: Be Human.

Social Media 99

Social Media Social Marketing Media Work Management 99

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

MAY 26, 2017

Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. This is where social listening comes into play.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

APRIL 20, 2011

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

NOVEMBER 29, 2017

Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young minds find it more captivating. Improved communication : Gone are the days when meeting and socializing were the only ways to keep in touch.

Social Media 128

Social Media Media Class Opinions 128

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JULY 19, 2017

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

AUGUST 29, 2012

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring. But that’s only half the story.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

MAY 5, 2014

Traditionally, PR reflected the most common form of earned media. And which contains social? And why does it demonstrate everything that’s wrong with search and social media as marketing channels? And why does it demonstrate everything that’s wrong with search and social media as marketing channels?

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

SEPTEMBER 21, 2011

Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Or improve your PR efforts? Social can fill a vital role in each of these areas. Not only is it good for those, but social media can do lots more, too. Tweet This Post. Image via Wikipedia.

Social Media 80

Social Media Media Wikipedia PR 80