Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. But if you’re running PPC or other text-based ads, you could leverage research statistics to make your headlines jump out. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Martech

AUGUST 17, 2021

“When entrants share a lot of technical data around their case studies.” “When entries prove their point with stats, graphs, and especially screenshots of GA/PPC Engine/ other paid search tech providers. – Amy Gesenhues. ” – Barry Schwartz. ” – Brad Geddes.

Paid Search Agency 107

Paid Search Agency ROAS Case Study Case Studies 107

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. How many B2C stores can you name?

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising. But what lies ahead?

Marketing Report 309

Marketing Report Event Marketing Stats Paid Search Agency 309

Unbounce

JANUARY 13, 2022

Privacy features are becoming the norm, which means you’ll have to further adjust your PPC campaigns. For example, a jaw-dropping 2018 study showed that 29.5% We’ve all heard the stats —video marketing is more engaging and often leads to a higher return on investment. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

KEO Marketing

JUNE 28, 2016

Businesses produce all sorts of content, from blog posts to articles to PPC ads, to attract leads. Very low conversion rates should prompt study and testing of every element on the page from copy to call-to-action to determine how to maximize conversions on that page.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Convince & Convert

JANUARY 25, 2016

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. Image via ComScore. Image via InSkin. So What’s Next?

Adwords 109

Adwords ROAS PPC Landing Pages 109

Hubspot

AUGUST 19, 2020

Does that mean Google search stats are the only ones that matter? On the basis of the Google search statistics our data provided (and corroborating stats from around the web), we'd recommend starting your SEO journey with a question: Should I even aim for page one? Try Pivoting to a PPC Strategy. Start With a Question.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. It beats social media, PPC (pay-per-click), media buys, and almost all other forms of marketing. The sales qualified leads should get case studies, reviews, and comparisons to help them in their consideration of the platform.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives. Two of the stats revealed. Landing page videos to convert browsers into buyers – good for PPC. Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. These aspects are studied as a science amongst conversion rate optimization ( CRO ) designers. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Sprout Social

OCTOBER 10, 2019

LinkedIn has discontinued more general display ads, and now your top tools for PPC on the platform are found either in the smaller Text Ads on the right rail, or in Dynamic Ads that really emphasize the power of LinkedIn’s targeting by offering an experience that feels highly personalized. Dynamic & Text Ads. Choosing an Image.

Linkedin 92

Linkedin Paid Search Agency Ads Cost Per Thousand 92

Outgrow

JANUARY 21, 2021

Having said that, the stats also portray the level of competition in the content marketing segment. Case Study: Miele wanted to leverage star collaboration in order to promote their range of kitchen products and the ICG team made it possible. Hence, we bring to you the best content marketing agencies in New Zealand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Choozle

FEBRUARY 12, 2019

Marketing Stats You Need to Know. Whether you’re in the market for chatbot statistics, to define the value of content marketing, how to market to millennials, or just marketing stats in general, keep these five digital marketing metrics top-of-mind for the next time the questions start rolling. We get that.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

Paid Content 59

Paid Content PPC Consulting Paid Search Agency 59

BenchmarkONE

NOVEMBER 21, 2019

How They Use Paid Ads: PPC Spending. While much of marketing focuses on organic growth, there’s no underestimating the continued importance of PPC ads. 64% of agencies are managing more PPC spending in 2019 than they did in 2018 , which suggests that — like it or not — paid search is still as critical as organic.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. And Pay-per-click (PPC) ads are fourth on the list, bringing website visitors for around 34% of marketers.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Mike Pickowicz (PPC/SEM Analyst). Casie Gillette (Director of Online Marketing).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech Advisor

OCTOBER 30, 2019

National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Here are some stats: Halloween spending drew in about $9B in 2018 – $3.2B According to studies , 47% of offline marketing boosts online traffic and engagement. from candy.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 161

Social Media Media Stats Statistics 161

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . Next, let’s look at one more case study from SnapApp. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . Next, let’s look at one more case study from SnapApp. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. Their platform does have robust resources like case studies, webinars, templates, and guides. Those are pay-per-click PPC ads. If you want more stats on SMM costs you can go here. PPC, CPC, CPM. They do not offer any free versions.

Paid Content 52

Paid Content Social Media Pricing Price 52

GreenRope

JUNE 11, 2020

Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), conversion rate (52%), and departmental alignment (21%). Don’t believe me?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

ActiveDEMAND

APRIL 11, 2017

Here are the numbers to back it up: a study by TELUS International showed that, among many other things, 77 percent of users agree live chat positively influenced their attitude about the retailer they were considering buying from, and 63 percent of respondents reported they were more likely to return to a website after experiencing live chat.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

NetLine

OCTOBER 17, 2019

This was a very niche-oriented type of content and I think it also performed really well, because we brought insights and stats from the market, that would be highly relevant to our target audience. I met NetLine at CMWorld in 2018 by randomly attending their case study session with another client.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. ” That’s what you’re aiming for.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

Hubspot

JULY 31, 2015

Because Inbound marketing is fundamentally different from many other traditional advertising options — like PPC or event sponsorships —i t's often pretty far out of your sales team's comfort zone. This could be particularly helpful if the sales team is converting an existing PPC advertising relationship to a sponsored content-based one.

Training 28

Training Media Lead Ranking Tips 28

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. PPC Expo ) The top three PPC ads receive 46% of page clicks.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Outgrow

JANUARY 11, 2021

Have a look at this case study on how Leads.ph They claim that the average Instapage conversion rate is 22% as compared to your average 3% PPC conversion rate. You can run SEO Audit reports with SEO analysis, backlink stats, and web analytics in a matter of minutes. Must Read: Best Interactive Lead Generation Techniques.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. 99 Firms ) Want more than just stats? NotifyVisitors ) Case studies work great as a conversion booster. NotifyVisitors ) Case studies work great as a conversion booster. Digital Operative ) Want more than just stats?

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Anything Goes Marketing

FEBRUARY 25, 2007

A/B Testing Mistake #2: Not Going Deep Enough Matt then goes on to explain that you may not be delving deep enough into your web stats to determine how well your tests are doing (this is completely understandable coming from an Omniture blog). Tags: A/B Testing , multivariate testing , Anne Holland , ppc campaign , Omniture.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100