Trending Sources

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”. asked how she and her team make sure users have a positive experience navigating the Health Essentials blog, and easily find what they’re looking for. The post Does Your Blog Deliver a Positive User Experience? By Linda Dessau , {grow} Community member. The opposite is also true.

5 Key Ingredients of a Positive & Profitable Partner Experience

It's All About Revenue

The simple fact is, today’s partners have more suppliers and product lines to choose from than ever before. Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. A ‘Secret Recipe’ for Success? Key Ingredient #4: Shared Analytics.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Video 91

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. content that values and evangelizes content, championing the positive impact it can. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. How do you create a positioning statement?

The Positive Power of Jealousy: Finding Your Direction

grow - Practical Marketing Solutions

attended stage productions at local theaters, listened to talk radio, saw acquaintances pursue careers in theater, broadcasting, music or other creative areas, and instead of feeling joy over their success, I felt jealousy hit me, like a punch in the gut. The post The Positive Power of Jealousy: Finding Your Direction appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. In fact, the results of positive thinkers speak for themselves. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. W.O.O.P

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

How to Quickly Position Yourself as a Trusted Advisor

Jill Konrath's Fresh Sales Strategies Blog

How can you quickly position yourself as a trusted advisor when meeting someone new? Trusted advisors don''t hype their credentials, pitch their products & services, or close. Ask insightful questions about their business direction. This shows you''ve done your homework and are focused on helping them, not making the sale. Have a genuine conversation. mean it. Stop selling.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Productivity Office Life Daily TOFUAs Dr. B.J.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. For those of you who don’t know, an asana is a yoga position. The post 5 of my favorite productivity apps appeared first on Biznology. Asana.

Planning for a Successful 2013 Starts with a Positive Attitude

Sales Prospecting Perspectives

We have started to plan for 2013 as well and as we are taking a look at what we can do to improve our performance for our clients and what we have done this past year, we are focusing on our product (our team of Inside Sales representatives) and the accountability that we all have to the business. As we all know, our product is what are clients come to us for, therefore, it makes sense to focus our efforts on ensuring we are always refining our product into the most superior one available on the market. This is a fairly simple concept.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

Hubspot

Even if your product or service is the best in its class, you need to make sure your customer is satisfied enough with their experience to continue choosing you over your competitors. We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. Ready to get started?

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. So the key elements of a positioning strategy are 1) it differentiates and 2) it appeals to a specific set of buyers. Why it won’t work:   There are two problems with this positioning.

Want to Be More Productive? Start By Making Your Bed

Hubspot

Regardless of what it is you accomplish -- no matter how large or small the task -- the positive feeling you get from crossing a task off your to-do list adds up throughout the course of the day. Believe it or not, this incredibly simple and mundane task can set you up for a productive and successful day. Productivity Professional Development Daily SyndicationBut what?

6 Science-Backed Playlists for Improving Your Productivity

Hubspot

Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive. As it turns out, there are a ton of studies that explore the influence of specific types of music as they relate to your productivity levels. Productivity Office Life Daily TOFUSo what?".

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. develop a highly productive online lead generation system.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

My mouse flew all over the screen for no apparent reason as I excitedly clicked into every last feature of the product. called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. Four years and hundreds of product demos later, I am a laser-focused Solutions Consultant (or Sales Engineer at some organizations). Tell them. Questions. 

From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work

Hubspot

Busy, but productive," I replied. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. To help put this idea in perspective, check out the following counterintuitive productivity hacks. 12 Unexpected Productivity Hacks That Actually Work. 1) Work less. The Y-axis is productivity and the X-axis is hours of work.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency. At the number one position, conversions (the ratio of clicks to leads) are generally lower and acquisition cost more expensive.

How Behavior Can Produce Positive Social Media Results

WindMill Networking

Trying to figure out why you didn’t make the sale or what causes people to bounce … Continue Reading How Behavior Can Produce Positive Social Media Results by Wade Harman - Maximize Social Business. Related Stories Useful Tools for Happier and More Productive Social Media Writers How to Drive Traffic from Pinterest Social Media Bounce Rate – Why So High? Behavioral psychology is one of the first things they teach you when you go to college. It’s introductory psychology, and it’s pretty simple to understand. People People are peculiar.

5 Brilliant Marketing Campaigns for Boring Products

Hubspot

The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. Cardstone saw: 2.7

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. You describe the product, what it does, and it may or may not appeal to some people. Otherwise they would only buy the cheapest product and they would never be loyal to anything. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. Everybody knows what they do.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Aimee had been an early adopter of marketing automation, and she witnessed its value in her previous position. However, she knew the system could do more than what she was using it for, especially with recent product upgrades. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.

Infer Makes Headlines with Latest Product Innovations

Infer

In a recent byline article, Infer’s senior director of product marketing, Sean Zinsmeister, explains the pitfalls and opportunities of DIY predictive modeling, and which three key questions teams should ask themselves before putting the task of model building into the hands of the everyday marketer or other business function. ”  .

Building Media Relationships & Maximizing Positive Coverage

Sazbean

We have all this news and positive coverage, but what do we do to make sure we maximize it? Make them feel special (VIP at events, access to company execs, behind-the-scenes look at new projects/products, etc.). Maximizing positive coverage: Share internally. We know we need to build strong relationships with media and bloggers in our industry, but how do we do that? Marketin

Video Marketing How-To: Getting the Most From Your Video Production Agency

Vidyard

This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. Position*. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production. which can help you understand budgets for production! The post Video Marketing How-To: Getting the Most From Your Video Production Agency appeared first on Vidyard. Hello and welcome to another episode of Video Marketing How-To!

The 9 Biggest Misconceptions About Video Production

Fathom

Quoted in  The New York Times , “71 % of mobile traffic will be video by 2016,” says Suraj Shetty, vice president for product marketing at Cisco. Before you start planning your own video production shoot, learn about the 9 biggest misconceptions about video production. 1. We get in the habit of holding our phones in one position: portrait mode. One and Done.

How to Market Your Crowdfunded Product Launch

Vertical Response

Crowdfunding sites like Kickstarter and Indiegogo have risen so much in popularity that even established businesses and entrepreneurs see them as legitimate ways to launch products, services or campaigns. With popularity comes competition, though: getting a crowdfunded product or service noticed on these sites is becoming more difficult and savvy marketing of your project is now essential.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. When a VIP changes their position. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. You get an on-screen notification, as well as a summary list of activity that you can review. It also tells you one other fact. Salesforce.

B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. Insights from World-Class Product Marketers. Product Marketing Is Content Marketing. of Product Marketing & Inbound, Kahuna. How so?

Aging 27

The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off.