Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 68

Positioning Effectiveness Template Comparison 68

Navigate the Channel

JUNE 29, 2023

If you’re no Turner or Bechtel, how can you stand out in a positive way that draws prospects to your door? To promise either of those things and not deliver will damage your reputation and differentiate you—but not in a positive way. But don’t look to your product or service features for differentiation.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. An educational content strategy tackles these problems head-on.

Work Management 93

Work Management Marketing Management Differentiation Education 93

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Tomorrow People

JUNE 7, 2021

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company. We’re always happy to add value in areas where we are strong.”.

Paid Search Agency 177

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 177

ANNUITAS

OCTOBER 5, 2023

The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? To boost productivity or to drive innovations? How are you using it?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. While personal care might seem like a standard part of your daily routine, Billie strives to bring out the 'magic in the mundane' by making high-quality and affordable body care products. So, how can a differentiation strategy work for your business?

Differentiation 63

Differentiation Product Branding Brand Identity 63

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

SEPTEMBER 14, 2020

And I see product-based content on their blog. The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group. But they don’t speak to specific accounts, the gaps they have, and the impact that the implementation firm can have.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Sharpspring

NOVEMBER 3, 2020

But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing? Simply put, product marketing is a process of promoting and selling a product to a customer. What is Product Marketing? Product Marketing Best Practices. Market Research. Validation.

Automation 92

Automation Product Marketing Analytics Tools Planning 92

Martech

DECEMBER 6, 2021

The key guidance for brands this season is to remain flexible and allow data to drive decision-making and pivots in positioning, as there will likely be many shifts in the coming weeks. The post Consumer research differentiates brands this holiday season appeared first on MarTech. Top gifts consumers crave.

Differentiation 106

Differentiation Research Branding Brand Identity 106

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning? It’s business, so money.

Positioning 98

Positioning Branding Brand Identity Enterprise Management 98

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Hubspot

NOVEMBER 1, 2018

Picture this: You're preparing to launch your new product. You've likely spent countless hours, days, weeks, months, even years determining what sets the product apart from the competition and developing your brand identity. This is where the positioning statement comes to the rescue. What is a positioning statement?

Positioning 97

Positioning Template Examples Amazon 97

Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. Product and service quality. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive.

Positioning 97

Positioning Examples Branding Brand Identity 97

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Vision Edge Marketing

OCTOBER 11, 2022

This article shares a story that illustrates what it means to exceed customer expectations and provide a truly memorable positive customer experience that will result in customer loyalty and competitive differentiation. . Do Your Touchpoints Create a Differentiated Experience? . Avoid creating breakpoints. .

Differentiation 45

Differentiation Touchpoints Loyalty Work Management 45

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Explain your key differentiator. Your Website Home Page (and Product Pages).

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. That’s where brand positioning comes in. Brand Positioning Defined.

Positioning 97

Positioning Work Management Marketing Management Service 97

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. As a result, they identified “mini burgers,” or sliders, as the one product that solved pain points across multiple audiences. Lizz Kanneberg Senior Creative Director.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Launch Marketing

MARCH 13, 2024

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Product Messaging Differentiates Your Offering Product messaging dives deep into the key value propositions of your products or services.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? A Solid Strategy to Turn Your PPC to Positive ROI.

PPC 98

PPC Positioning ROI Advertisements 98

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 38% said budget. 31% said a lack of security and privacy features, and. 28% said too many tools to choose from.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Customer Experience Matrix

JULY 1, 2023

This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare. Moreover, the productivity benefits of integrated suites are magnified when AI can easily orchestrate tasks within the suite, but not those on the outside. The differentiator will be the company’s people.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance. Strategy Questions to Ask Yourself Are We Positioned for Success? Sailors keenly observe the position of the stars, wind direction, and the ship’s speed. Do We Have a Culture of Innovation?

Planning 223

Planning SWOT Allocation Contingency Planning 223

Content Standard

APRIL 19, 2024

Episode Highlights: [01:31] Unpacking the Red Thread Method – The Red Thread Method, as described by Tamsen, is a storytelling framework that aids in making ideas, products, or services more comprehensible and relatable to others. For example, the Apple iPod differentiated itself by focusing on variety and portability.

Enterprise Management 91

Enterprise Management Design Work Management Branding 91

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. Don’t Overlook Position, Purpose, and Personas. Position and purpose make up your brand and the story buyers connect to.

Product 157

Product Planning Buyer Personas Work Management 157

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. “Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Content Standard

OCTOBER 10, 2018

However, marketers then need to offer those customers a new destination by demonstrating their own positive brand value. When customers set out to make a purchase, they want a product or service that is going to work for their needs. Show yourself as a differentiator without the need for direct comparison or tear downs.

Positioning 98

Positioning Paid Search Agency Ad Frequency Marketing & Strategy 98

PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. It can affect customer satisfaction and build both positive and negative feelings towards a brand. CX is defined as the customers’ perception of how a business treats them. Make Your Brand Personal.

Differentiation 62

Differentiation Branding Brand Identity Customer Satisfaction 62

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

6sense

NOVEMBER 9, 2021

Over two sessions of CMO Coffee Talk last Friday, the author of Obviously Awesome shared a wide variety of use cases, examples and cautionary tales that made it abundantly clear how important crisp, focused product positioning is to your go-to-market success. Positioning = The Ultimate Driving Machine. It’s NOT messaging.

Positioning 48

Positioning Marketing Analytics Tools Marketing & Strategy CMO 48