Trending Sources

Tips to Improve Customer Loyalty: Necessity is the Mother of Retention

Act-On

Do they know I’m writing a blog post on customer loyalty? Instead, use your marketing automation software to improve customer loyalty. You should still be educating, upselling, and building brand loyalty. Send an email campaign that shows them how to make the most of your service or product. Send a blog post with product hacks and tips. Build Brand Loyalty.

How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

Hubspot

Even if your product or service is the best in its class, you need to make sure your customer is satisfied enough with their experience to continue choosing you over your competitors. In this ebook, you'll learn: What makes customers become loyal and how to achieve loyalty for your brand. It sounds like customer retention is worth putting some time and effort behind, huh?

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. So the key elements of a positioning strategy are 1) it differentiates and 2) it appeals to a specific set of buyers. Why it won’t work:   There are two problems with this positioning.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. content that values and evangelizes content, championing the positive impact it can. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message.

Loyalty vs. Retention Measurement

VisionEdge

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors. Then, set about defining how you will use the model to measure and improve loyalty.

Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. The experience is something Mette has never forgotten – and it’s part of the reason why she works so closely with the customer loyalty program at SAP. There is a shift from moments to journeys and loyalty matters more than ever. Our customers interact with their colleagues and customers to share their SAP experience – negative or positive.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. You describe the product, what it does, and it may or may not appeal to some people. Everybody knows what they do.

How to Find The Best Influencers for Your Company

Act-On

said they only accept products. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. Advocacy & Loyalty influencer marketing influencersWhat’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? But how much should you pay?

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This can portrey the brand in an positive way on the very channels that consumers turn to for peer reviews, with tweet after tweet, and like after like re-enforcing the fact that this brand is the best choice. Experiential marketing. Want to really engage people? What do you think?

Important New Research on Customer Loyalty

Jill Konrath's Fresh Sales Strategies Blog

You feel betrayed by their lack of loyalty. Recently the Corporate Executive Board did an in-depth analysis of customer loyalty drivers. Here are the primary factors they uncovered -- and the percentage of their contribution to loyalty. 19% - Product & Service Delivery. 9% - Value-to-Price Ratio. Question: How do you maintain your customer loyalty?

Product reviews on your site are sparse. 3 things to do about it.

ReadyPulse

If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., Sometimes your customers are sharing their photos/videos showcasing your brand/products on your social network pages.

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Everyone likes to be rewarded for their loyalty. Consider making a ‘Loyal Customer Promo’ or send out an email inviting 15 of your most loyal customers to a sneak peek of a product. Customers that have referred friends to your business, or reached out with positive feedback should also make the list. 5. Role or position of contact. Geographic area.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

If you’re a true connoisseur of marketing automation systems, references to multi-value fields, SQL triggers, export via Web posts, and import via Web services may have you thinking that Beanstalk is more technically advanced than your average marketing automation product. So it’s more a difference of philosophy and positioning than technology. Anyway, back to BeanStalk.

5 Easy Ways to Ignite Your Customer Service

Vertical Response

Know who they are, where they’re from, what products they’ve purchased, how much they’ve spent, or how they’ve interacted with your marketing. The more quality inbound links you have and positive mentions, the more people will find your business on search engines. Customer Service customer loyalty customer rewards Customer service Know your customers.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  Next the question becomes- how do we do it ? James L.

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Marketing Action

Zubrance white paper states that for every $1 a company invests in energizing its brand advocates, it receives $10 in positive WOM impressions and sales. BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. Product development. Advocacy & Loyalty History and the above data points suggest they’re right. First things first ….

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3 Attributes to Extend Your CMO Longevity

VisionEdge

First and foremost, these CMOs can demonstrate positive impact on the company and have impact beyond the “marketing agenda.” They also understand that their job is to translate these outputs into something relevant and meaningful to the leadership team, such as how marketing’s contribution is reducing the sales cycle/accelerating customer acquisition, reducing the cost of acquisition or retention, and improving product adoption and win rates. As a result, these companies are able to enter new markets and bring new products and services to market faster. Customer-centric.

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How to Get a Bigger Bang from Your Press Releases

Marketing Action

Always start off every release with a one-liner at the top, accounting for your company’s brand and position. In this example, the CIO Review regularly leads with this phrase: “The CIO Review, a leading technology publication that specializes in enterprise solution assessment…” to position itself. Press releases drew eyes. They were go-tos for information.

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Advocacy Marketing Part 2: Building Your Plan in 5 Steps

Marketing Action

happy customers, employees, and partners) spread the word about your company, products, and services via their networks and communities. Sprout Social survey says that 74% of consumers rely on their social networks to guide purchase decisions, and Lithium says the same percentage, 74%, use social media to encourage friends to try new products. Review products and services.

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Turn Customers into Advocates

Vertical Response

That’s why a glowing review of your product or service from a customer to one of  their  friends can be more effective than any marketing campaign—or serves as a great complement to one. However, customers are also looking to see whether you react positively to online haters or lose your cool. There’s no way to trick someone into becoming a customer advocate. All rights reserved.

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. is fulfilling the role of an advocate by sharing his positive experience with the brand. Advocacy & Loyalty advocates brand advocacy influencers red flagsThis is a review of Act-On on G2 Crowd. Joe G. Brand advocacy doesn’t just happen.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  Next the question becomes- how do we do it ? James L.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

That's the position I've found myself in. Thankfully, I’ve learned some approaches that scale social production and minimize time spent. Staying engaged with users is a straightforward way to earn and retain that brand loyalty. Remote workers can be 20% more productive than in-office employees - so make sure you manage them effectively. Why Does Social Promotion Matter?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

customer satisfaction, retention and loyalty programs, upsell and cross sell, community-building, and advocacy – all aimed to increase customer lifetime value. A CMO must focus her efforts across all three functions of the marketing department – awareness, acquisition, and retention. Product features. Marketing is easy to overcomplicate. How companies apply these varies widely.

It pays to provide Support with Social Media

Buzz Marketing for Technology

Our business case for social media was built around delivering outstanding customer service using social and what we have found was that by taking situations where we may have an issue and turning them around quickly into a positive customer experience we have created a strong base of “advocates” for our brand. Why not be on the winning side of that equation. Tweet This! Digg this!

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

If you’re able to sift through the junk on Twitter to get to the gold, you’ll find yourself in a great position to create digital relationships, get first-hand information from thought leaders, and stay on top of all things marketing. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Entrepreneur, etc.

7 Reasons Why You Should Be More “Social”

Sales Intelligence View

Social Media Marketing Efforts Inspire Customer Loyalty Sales professionals confuse loyalty with multiple purchases. Customers can continue buying products until the cows come home; this isn’t loyalty, its necessity. Loyal customers continue to buy a business’s products and will resist the efforts of competitors to draw them away. 6. This is a travesty. Sales 2.0

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

In today’s digital business environment, effective marketing calls for professionals skilled in segmentation, targeting, and positioning – much of which takes place in the middle and bottom portions of the funnel. Increasing the value and loyalty of customers is often overlooked by both sales and marketing, and that can be a costly oversight. And guess who they’re looking to – yep!

The overlooked role of emotion in brand experience

Biznology

As Content Marketing continues to develop, much has been written about the role of experiences, memories, and emotion as driving forces in conversion, and most importantly, in customer loyalty. would argue that the surprise and delight delivered by positive brand experiences matters much more than purely the acquisition of what the brand makes. And what about loyalty?

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Delivering the best product or service is now a given. The secret to loyalty and continuing business is: Maintain the relationship with consistent value messaging, and thereby stay top-of-mind for both referrals and repeat business.

5 Data-Fueled Selling Ideas That Work

It's All About Revenue

Customers who have previously bought product A, may well be interested in product B, which provides additional functionality. Cross-referencing market data with social sources will help you identify customers who have expressed positive sentiments towards your brand. This information can then be used to build a loyalty club, provide early product access opportunities or other experiences that encourage further engagement with your brand. · You can improve your product and service offerings. Marketing Efficiency

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

If you’re new to the B2B digital content creation process, think about starting with white papers, product brochures, data sheets and video descriptions of products, as each of these assets seem to resonate well with the B2B audience and will give you a real chance of drawing visits from that 85 percent that look for information on search engines regularly. 3. Data Management.

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How to Get the Best UGC from Your Customers

ReadyPulse

Not only will doing this get your audience more engaged with your brand, but it’ll also help you build loyalty among your fans and followers. Putting your customers in the spotlight, allows other consumers to hear about your brand from those who are already using your products. Reward customers for presenting your products or services in a positive light. Conclusion.

How to Fail at Content Marketing? Make it Advertising

Act-On

In my career I’ve held a variety of positions: operations manager, marketing director, director of business development, customer success manager, regional sales manager. We spew information about our product or service and call everyone who interacts with it “qualified.”. It was about the customer, not the product. I’m a lucky guy. We all know about content marketing.

The Keys to a Five Star Review Program

Modern B2B Marketing

Cash in with a loyalty program. Loyalty programs are a great way to build your online brand, driving customers and partners to submit their experiences with your product or service by rewarding them with incentives. Birchbox is a great example of a company with a successful loyalty program. At Marketo, we also find loyalty programs to be extremely valuable.

How to Use Live Streaming Video to Build Your Brand

Vidyard

And in return, customers develop love and loyalty (and advocacy!) If you have an announcement that you want to share externally, like product launches or organization changes or acquisitions, or even charity work and donations (and so much more!), it doesn’t have to be shared solely through press releases or updates on your website or social media. Source: 60 Minute Brand Strategist.

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12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

Create an environment for producing positive emotions (believe it or not, positive emotions have more influence on consumer loyalty than trust!). Use storytelling to demonstrate desire to the buyer rather than product positioning. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. Or do we? Honesty.

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. We’re such an impatient lot. That result is real, but it takes time.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

Four times as many online consumers would rather watch a video about a product than read about it. Additionally, 80 percent of them consider product videos to be important in the purchasing process. channel or product-focused), according to a study from the Leapfrog Marketing Institute. On average, a position 2 search result with rich snippets received 61 percent of clicks.

What Type of Customer Experience Do You Deliver?

VisionEdge

Alignment is especially critical to developing a CX strategy that results in positive, consistent, and brand-relevant experiences for your customers. Experience Impacts Loyalty. It consists of various touch points that set the tone for overall customer satisfaction, trust and loyalty. These touch points include interactions with marketing, sales, service, operations, product, finance, and so on–from transactions via phone, meetings with account teams, receipt and payment of invoices, to using the website and social media channels. Capture Critical Touch Points.

How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too

Modern B2B Marketing

Here’s how Coca-Cola and Yoplait used customer participation in their marketing to engage their customers, build loyalty, and ultimately drive greater revenue: Example #1: Coca-Cola. Through their innovative campaigns, Coca-Cola has demonstrated that emotionally resonant marketing creates loyalty among your customers…which, in turn, sells you far more Coca-Cola. Example #2: Yoplait.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. They’re leveraging social media and loyalty data.