Trending Sources

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Providing feedback on the product or service. DocuSign’s domination of product review sites.

Tips to Improve Customer Loyalty: Necessity is the Mother of Retention

Act-On

Do they know I’m writing a blog post on customer loyalty? Instead, use your marketing automation software to improve customer loyalty. You should still be educating, upselling, and building brand loyalty. Send an email campaign that shows them how to make the most of your service or product. Send a blog post with product hacks and tips. Build Brand Loyalty.

Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

Content Standard

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty. But nifty loyalty programs only go so far. Real talk: I love REI. Take REI.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

6 assumptions push marketing gets wrong

Biznology

Theirs is the world of buying eyeballs and hoping some small percentage of the people attached to the eyeballs do something positive, or at least come away from the experience with a favorable brand impression. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. The presumption of relevance.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. You describe the product, what it does, and it may or may not appeal to some people. Everybody knows what they do.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. So the key elements of a positioning strategy are 1) it differentiates and 2) it appeals to a specific set of buyers. Why it won’t work: There are two problems with this positioning.

Loyalty vs. Retention Measurement

VisionEdge

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors. Then, set about defining how you will use the model to measure and improve loyalty.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This can portrey the brand in an positive way on the very channels that consumers turn to for peer reviews, with tweet after tweet, and like after like re-enforcing the fact that this brand is the best choice. Experiential marketing. I had my eyes opened by this. What do you think?

Is your brand making maximizing interest from potential customers?

Biznology

At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. Beyond positioning yourself as a thought leader across your different digital channels, you should be driving people to opt-in to your email list to get content they can’t find elsewhere.

Important New Research on Customer Loyalty

Jill Konrath's Fresh Sales Strategies Blog

You feel betrayed by their lack of loyalty. Recently the Corporate Executive Board did an in-depth analysis of customer loyalty drivers. Here are the primary factors they uncovered -- and the percentage of their contribution to loyalty. 19% - Product & Service Delivery. Keep them up to date about any changes that could impact them – positively or negatively.

How to Find The Best Influencers for Your Company

Act-On

said they only accept products. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. Advocacy & Loyalty influencer marketing influencersWhat’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? But how much should you pay?

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Everyone likes to be rewarded for their loyalty. Consider making a ‘Loyal Customer Promo’ or send out an email inviting 15 of your most loyal customers to a sneak peek of a product. Customers that have referred friends to your business, or reached out with positive feedback should also make the list. Role or position of contact. Geographic area. Demographics.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

If you’re a true connoisseur of marketing automation systems, references to multi-value fields, SQL triggers, export via Web posts, and import via Web services may have you thinking that Beanstalk is more technically advanced than your average marketing automation product. So it’s more a difference of philosophy and positioning than technology. Anyway, back to BeanStalk.

Product reviews on your site are sparse. 3 things to do about it.

ReadyPulse

If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., Sometimes your customers are sharing their photos/videos showcasing your brand/products on your social network pages.

5 Easy Ways to Ignite Your Customer Service

Vertical Response

Know who they are, where they’re from, what products they’ve purchased, how much they’ve spent, or how they’ve interacted with your marketing. The more quality inbound links you have and positive mentions, the more people will find your business on search engines. Customer Service customer loyalty customer rewards Customer service Know your customers.

3 Tips for Repurposing Digital Content Creation Strategies That Boost Audience Loyalty

Content Standard

Though likely a mechanism to address the Times ‘ dire digital picture , as summarized in a leaked internal report, this strategy will undoubtedly position the publisher to compete against more digitally savvy brands like Business Insider , BuzzFeed, and The Huffington Post. All you need to do is think strategically about repurposing your content (and avoid the warning at the end).

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? Next the question becomes- how do we do it ? And who does which piece? This is not my idea. James L.

3 Attributes to Extend Your CMO Longevity

VisionEdge

First and foremost, these CMOs can demonstrate positive impact on the company and have impact beyond the “marketing agenda.” They also understand that their job is to translate these outputs into something relevant and meaningful to the leadership team, such as how marketing’s contribution is reducing the sales cycle/accelerating customer acquisition, reducing the cost of acquisition or retention, and improving product adoption and win rates. As a result, these companies are able to enter new markets and bring new products and services to market faster. Customer-centric.

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Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Marketing Action

A Zubrance white paper states that for every $1 a company invests in energizing its brand advocates, it receives $10 in positive WOM impressions and sales. BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. Product development. Advocacy & Loyalty History and the above data points suggest they’re right. Owned Advocacy.

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Turn Customers into Advocates

Vertical Response

That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. However, customers are also looking to see whether you react positively to online haters or lose your cool. Let your personality shine. “To Addressing (or ignoring) negative comments.

The Top 5 Worst Brand Video Marketing Fails from the Past Year

Vidyard

Only in the recent decades have women called foul on campaigns sporting messages that say they need product XYZ to be desired by men. Try our product to make your day that much easier.” Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective.”.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Always start off every release with a one-liner at the top, accounting for your company’s brand and position. In this example, the CIO Review regularly leads with this phrase: “The CIO Review, a leading technology publication that specializes in enterprise solution assessment…” to position itself. Press releases drew eyes. They were go-tos for information.

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Advocacy Marketing Part 2: Building Your Plan in 5 Steps

Marketing Action

happy customers, employees, and partners) spread the word about your company, products, and services via their networks and communities. A Sprout Social survey says that 74% of consumers rely on their social networks to guide purchase decisions, and Lithium says the same percentage, 74%, use social media to encourage friends to try new products. Review products and services.

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6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

That's the position I've found myself in. Thankfully, I’ve learned some approaches that scale social production and minimize time spent. Staying engaged with users is a straightforward way to earn and retain that brand loyalty. Remote workers can be 20% more productive than in-office employees - so make sure you manage them effectively. Why Does Social Promotion Matter?

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. is fulfilling the role of an advocate by sharing his positive experience with the brand. Advocacy & Loyalty advocates brand advocacy influencers red flagsThis is a review of Act-On on G2 Crowd. Joe G. Brand advocacy doesn’t just happen.

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Is customer satisfaction really important in B2B?

The B2B Research Blog

Customer loyalty is critical to any business. After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Recently Circle Labs has been looking at customer loyalty and as part of this we surveyed several thousand B2B decision makers. Let me explain. Higher levels of customer service.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? Next the question becomes- how do we do it ? And who does which piece? This is not my idea. James L.

How to Boost Brand Loyalty (Please Stop Bragging)

Content Standard

No one wants to hear brands constantly preach their products, though many take this approach, presenting tired campaigns and flashing ads that interrupt us from the content we want to consume. When a consumer feels they are being sold or pushed into buying a product, they are more likely to find another brand to pay attention to, with little mind to brand loyalty.

It pays to provide Support with Social Media

Buzz Marketing for Technology

But Forrester took it one step further and examined good customer experience and the likelihood to recommend a product and again a “strong correlation” in many industries between good customer experiences and WOM. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking Someone can come in and undercut you (think Sam Walton against every major retailer).

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Personalized Marketing Experiences and Content Breed Higher Brand Loyalty

Content Standard

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. According to the Customer Journey Poll from SAP SE , 69 percent of respondents like personalized information about a brand’s product, and one-third of respondents hold “shared values” as a top reason they are loyal to a brand.

To Change Your Audience’s Perspective, Ask for a Compliment

Content Standard

The Power of Positivity. Specifically, researchers found that starting a survey with open-ended, positive-leaning questions (e.g., “What went well during your visit?”) Loyalty improved as well, as noted in the Harvard Business Review. Researchers call these invitations “open-ended positive solicitations.” Positivity in Moderation.

Put the Horse Before the Cart: How to Drive Brand Loyalty

Content Standard

When you say, “Don’t put the cart before the horse” you mean, don’t do something in the opposite order with incorrect positioning: A horse that pulls is much more efficient than a horse that pushes. The same can be said for companies and their products. A Long Ride: Position Yourself Comfortably. The Play vs. t he Product. Put the Brand First.

Businesses Investing More in UX to Enhance Customer Experience in 2017

KoMarketing Associates

Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts. Because better user experiences dramatically impact customer loyalty and the overall customer experience, businesses are prioritizing and maturing their UX and user research strategies,” said Brian Smith, VP of Marketing at UserTesting. Nearly 86 percent said the same when asked if user research improves the quality of their products and services. Understanding What Makes a Positive Customer Experience.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

customer satisfaction, retention and loyalty programs, upsell and cross sell, community-building, and advocacy – all aimed to increase customer lifetime value. Track their engagement with your content to get a feel for what they’re interested in, and zero in on prospects who you feel might be a good fit for certain positions. Product features. But that’s changing. Templates.

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Branding terminology and jargon explained

The B2B Research Blog

Three key phrases concern how the brand is recognised: Brand name : What the company calls itself and its products. For example, ‘Apple’ is the corporate brand name and ‘iPhone’ is the product brand name. The central phrase here is a brand’s ‘positioning’ which is usually expressed in a ‘brand positioning statement’. When discussing or creating a brand positioning statement you may come across some further terminology, including: Brand purpose : The role that the brand sees itself playing in the world – its raison d’etre and guiding mission.

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

In today’s digital business environment, effective marketing calls for professionals skilled in segmentation, targeting, and positioning – much of which takes place in the middle and bottom portions of the funnel. Increasing the value and loyalty of customers is often overlooked by both sales and marketing, and that can be a costly oversight. And guess who they’re looking to – yep!

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