Trending Sources

Tips to Improve Customer Loyalty: Necessity is the Mother of Retention


Do they know I’m writing a blog post on customer loyalty? Instead, use your marketing automation software to improve customer loyalty. You should still be educating, upselling, and building brand loyalty. Send an email campaign that shows them how to make the most of your service or product. Send a blog post with product hacks and tips. Build Brand Loyalty.

How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]


Even if your product or service is the best in its class, you need to make sure your customer is satisfied enough with their experience to continue choosing you over your competitors. In this ebook, you'll learn: What makes customers become loyal and how to achieve loyalty for your brand. It sounds like customer retention is worth putting some time and effort behind, huh?

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. The experience is something Mette has never forgotten – and it’s part of the reason why she works so closely with the customer loyalty program at SAP. There is a shift from moments to journeys and loyalty matters more than ever. Our customers interact with their colleagues and customers to share their SAP experience – negative or positive.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. You describe the product, what it does, and it may or may not appeal to some people. Everybody knows what they do.

Important New Research on Customer Loyalty

Jill Konrath's Fresh Sales Strategies Blog

You feel betrayed by their lack of loyalty. Recently the Corporate Executive Board did an in-depth analysis of customer loyalty drivers. Here are the primary factors they uncovered -- and the percentage of their contribution to loyalty. 19% - Product & Service Delivery. 9% - Value-to-Price Ratio. Question: How do you maintain your customer loyalty?

How to Find The Best Influencers for Your Company


said they only accept products. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. Advocacy & Loyalty influencer marketing influencersWhat’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? But how much should you pay?

Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

Content Standard

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty. But nifty loyalty programs only go so far. Real talk: I love REI.

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Everyone likes to be rewarded for their loyalty. Consider making a ‘Loyal Customer Promo’ or send out an email inviting 15 of your most loyal customers to a sneak peek of a product. Customers that have referred friends to your business, or reached out with positive feedback should also make the list. 5. Role or position of contact. Geographic area.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

If you’re a true connoisseur of marketing automation systems, references to multi-value fields, SQL triggers, export via Web posts, and import via Web services may have you thinking that Beanstalk is more technically advanced than your average marketing automation product. So it’s more a difference of philosophy and positioning than technology. Anyway, back to BeanStalk.

5 Easy Ways to Ignite Your Customer Service

Vertical Response

Know who they are, where they’re from, what products they’ve purchased, how much they’ve spent, or how they’ve interacted with your marketing. The more quality inbound links you have and positive mentions, the more people will find your business on search engines. Customer Service customer loyalty customer rewards Customer service Know your customers.

Product reviews on your site are sparse. 3 things to do about it.


If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., Sometimes your customers are sharing their photos/videos showcasing your brand/products on your social network pages.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  Next the question becomes- how do we do it ? James L.

3 Attributes to Extend Your CMO Longevity


First and foremost, these CMOs can demonstrate positive impact on the company and have impact beyond the “marketing agenda.” They also understand that their job is to translate these outputs into something relevant and meaningful to the leadership team, such as how marketing’s contribution is reducing the sales cycle/accelerating customer acquisition, reducing the cost of acquisition or retention, and improving product adoption and win rates. As a result, these companies are able to enter new markets and bring new products and services to market faster. Customer-centric.

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Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Marketing Action

Zubrance white paper states that for every $1 a company invests in energizing its brand advocates, it receives $10 in positive WOM impressions and sales. BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. Product development. Advocacy & Loyalty History and the above data points suggest they’re right. First things first ….

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Turn Customers into Advocates

Vertical Response

That’s why a glowing review of your product or service from a customer to one of  their  friends can be more effective than any marketing campaign—or serves as a great complement to one. However, customers are also looking to see whether you react positively to online haters or lose your cool. There’s no way to trick someone into becoming a customer advocate. All rights reserved.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Always start off every release with a one-liner at the top, accounting for your company’s brand and position. In this example, the CIO Review regularly leads with this phrase: “The CIO Review, a leading technology publication that specializes in enterprise solution assessment…” to position itself. Press releases drew eyes. They were go-tos for information.

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Advocacy Marketing Part 2: Building Your Plan in 5 Steps

Marketing Action

happy customers, employees, and partners) spread the word about your company, products, and services via their networks and communities. Sprout Social survey says that 74% of consumers rely on their social networks to guide purchase decisions, and Lithium says the same percentage, 74%, use social media to encourage friends to try new products. Review products and services.

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6 Tips for Scaling Social Media Promotion With a One-Person Team


That's the position I've found myself in. Thankfully, I’ve learned some approaches that scale social production and minimize time spent. Staying engaged with users is a straightforward way to earn and retain that brand loyalty. Remote workers can be 20% more productive than in-office employees - so make sure you manage them effectively. Why Does Social Promotion Matter?

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. is fulfilling the role of an advocate by sharing his positive experience with the brand. Advocacy & Loyalty advocates brand advocacy influencers red flagsThis is a review of Act-On on G2 Crowd. Joe G. Brand advocacy doesn’t just happen.

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Is customer satisfaction really important in B2B?

The B2B Research Blog

Customer loyalty is critical to any business.  After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty.  Recently Circle Labs has been looking at customer loyalty and as part of this we surveyed several thousand B2B decision makers. Let me explain. Higher levels of customer service.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  Next the question becomes- how do we do it ? James L.

It pays to provide Support with Social Media

Buzz Marketing for Technology

Our business case for social media was built around delivering outstanding customer service using social and what we have found was that by taking situations where we may have an issue and turning them around quickly into a positive customer experience we have created a strong base of “advocates” for our brand. Why not be on the winning side of that equation. Tweet This! Digg this!

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Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform


customer satisfaction, retention and loyalty programs, upsell and cross sell, community-building, and advocacy – all aimed to increase customer lifetime value. A CMO must focus her efforts across all three functions of the marketing department – awareness, acquisition, and retention. Product features. Marketing is easy to overcomplicate. How companies apply these varies widely.

Branding terminology and jargon explained

The B2B Research Blog

Three key phrases concern how the brand is recognised: Brand name : What the company calls itself and its products.  For example, ‘Apple’ is the corporate brand name and ‘iPhone’ is the product brand name. The central phrase here is a brand’s ‘positioning’ which is usually expressed in a ‘brand positioning statement’.  When discussing or creating a brand positioning statement you may come across some further terminology, including: Brand purpose : The role that the brand sees itself playing in the world – its raison d’etre and guiding mission.

The overlooked role of emotion in brand experience


As Content Marketing continues to develop, much has been written about the role of experiences, memories, and emotion as driving forces in conversion, and most importantly, in customer loyalty. would argue that the surprise and delight delivered by positive brand experiences matters much more than purely the acquisition of what the brand makes. And what about loyalty?

10 People You Should Follow on Twitter if You’re in Marketing


If you’re able to sift through the junk on Twitter to get to the gold, you’ll find yourself in a great position to create digital relationships, get first-hand information from thought leaders, and stay on top of all things marketing. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Entrepreneur, etc.

Using Regression Analysis in market research

The B2B Research Blog

When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position.  and 0.7

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. We’re such an impatient lot. That result is real, but it takes time.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform


customer satisfaction, retention and loyalty programs, upsell and cross sell, community-building, and advocacy – all aimed to increase customer lifetime value. A CMO must focus her efforts across all three functions of the marketing department – awareness, acquisition, and retention. Product features. Marketing is easy to overcomplicate. How companies apply these varies widely.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services.  As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.  by Delwar Hossain. For good reasons too. 

Customer Experience Simplified

It's All About Revenue

97% of global consumers cite customer service as important in their brand choice and loyalty. Three out of four people have spent more with a company because of a history of positive experiences. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level.

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Delivering the best product or service is now a given. The secret to loyalty and continuing business is: Maintain the relationship with consistent value messaging, and thereby stay top-of-mind for both referrals and repeat business.

What is a Marketing-Qualified Lead? What MQL Really Means


have high interest in CRM products, love to study the market, and probably exist in every CRM vendor’s CRM as an MQL somewhere. Don’t just look at the positive, look at the negative attributes. This person is at a firm, and in a position, that makes it legitimately possible that at some point they may want to do business with our firm. Shouts were heard from the rooftops.

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The Rise of Virtual Reality and What It Means for B2B Marketers


In fact, Gartner predicts that virtual reality marketing is positioned at a vital transition point, at the beginning of the growth cycle. Key takeaway: Leverage VR to let prospects feel like they’re actually experiencing your products – without visiting a physical location. This is a great opportunity for B2B companies that frequently give product demos. Key takeaway.

How the Internet of Things Is Changing Marketing Forever


In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. They created a mobile shopping platform that allows consumers to search and map products in the store. Are you searching the aisles for a clerk to ask where a product is located? The Internet of Things allows customers to get a better understanding of how products and services work. For example, a company could discover 40 percent of customers take a specific route through the store, and as a result, they could design product displays more effectively.

The Upside of Creating a Learning Culture at Your Company

Sales Prospecting Perspectives

The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. The initial time investment will be well worth it, not just in productivity but in positive energy, something that should not be underestimated. So let’s take a look at this small example from the productivity perspective. Productivity is just one of the positive outcomes of creating a culture focused on creating the space for creativity and innovation. Get where I’m going with this?

The benefits of a strong brand in B2B markets

The B2B Research Blog

The functional and emotional benefits (yes, even in B2B) to be derived from working with your organisation or products. It’s a point of differentiation, especially in commoditised markets where there is little apparent difference between products and services. strong brand also comes into its own in situations where it is difficult to compare products and services (e.g. if the buyer has limited knowledge, if the product is complex) as it suggests inherent quality. It builds preference and loyalty. Some don’t think that branding matters in B2B markets. 

7 Ways to Create More Interesting Content for Your Blog


And with so many additional leads, it’s a safe assumption that it’s positively impacting the bottom line. But creating effective content can be hard, and coming up with the ideas that will delight and build loyalty with your readers can be even harder. Piggyback on conversations that are already happening in your space, and consider taking an opposite position. Key takeaway.

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

Create an environment for producing positive emotions (believe it or not, positive emotions have more influence on consumer loyalty than trust!). Use storytelling to demonstrate desire to the buyer rather than product positioning. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. Or do we? Honesty.