Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Webbiquity

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

APRIL 23, 2024

Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. Moreover, your success mostly depends on the quality of your email list. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1).

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Tips for Success While it’s an exciting opportunity and can contribute to your reputation as a thought leader, being a podcast guest requires thorough preparation to ensure you provide value to both the host and the audience. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. And here’s a success story!

Barriers 127

Barriers Brand Identity Branding Content 127

SnapApp

DECEMBER 17, 2013

In this Customer Success Webinar we take a look at specific SnapApp functionality to help you manage and measure your SnapApps for success. Watch our Customer Success Webinar with Senior Product Manager Caitlin Geissler and Senior Account Manager Ali Noel for this 30-minute, hands-on session. Don’t be shy.

Webinar Metrics 48

Webinar Metrics Demand Creativity Analytics 48

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. So how does zero copy integration work?

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

SnapApp

DECEMBER 3, 2013

Are you a new SnapApp customer or a veteran looking to advance your SnapApp platform skills? Either way, our next customer success webinar is for you! Manage & Measure Your Success. Manage & Measure Your Success. SnapApp Customer Webinar Series.

Webinar Metrics 48

Webinar Metrics Twitter Creativity Analytics 48

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

APRIL 24, 2024

This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Insufficient customer groundwork to amplify technology’s business value. Here are the columns: Marketing platform. Identify the purpose of each platform (e.g.,

Process 84

Process Top of Funnel Work Management Marketing Management 84

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Anyword

APRIL 22, 2024

Integrations: The Gateway to Enhanced Marketing Efficiency Anyword’s ability to integrate with leading marketing platforms is one of its core strengths. By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Many martech users may not benefit from using a given platform. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work.

Peer-to-peer 113

Peer-to-peer Paid Search Agency SMS Gartner 113

Salesforce Marketing Cloud

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Then, learn how to use AI to reach your goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Go Beyond SEO

APRIL 25, 2024

In today’s digital age, having a strong online presence is essential for the success of any business. This is especially true for pest control companies, as customers often turn to the internet to find local services. Furthermore, local SEO allows you to target customers who are geographically close to your business.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® And it’s all fully customized for you. But you don’t have to go it alone.

Training 64

Training Hubspot CMS Development Work Management 64

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.

CMS Development 116

CMS Development Allocation Budget Programs Business 116

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 113

Marketing AI Effectiveness Privacy Ideal Customer Profiles 113

Sana Commerce

APRIL 25, 2024

So, how do successful B2B businesses win online? Our free B2B Ecommerce Platform Checklist is a great first step to assess whether there’s a better solution out there for your business. 3 must-haves for online B2B success There are three areas that a functional web store can transform for your business: 1. How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 83

CMO Enterprise Management Planning Work Management 83

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 116

Planning Work Management Act-On Organic Leads 116

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Get MarTech!

Fulfillment 109

Fulfillment Ideal Customer Profiles Distribution Vendors 109

Navigate the Channel

JANUARY 8, 2024

When customers and prospects look up, you’d better be there. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

OCTOBER 10, 2023

Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Clear, understandable responses demonstrate your commitment to customer service and help foster lasting relationships. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Only B2B

MARCH 13, 2024

Track key metrics for success. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. The Investment: What it Takes According to Semrush, 80% of content marketers who are successful spend more than 10% of their marketing budgets on content.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Paid Content 102

Paid Content Campaigns Allocation Marketing AI 102