Biznology

MAY 22, 2017

Privacy is probably one of the least appealing topics in marketing. Or you could provide the required notices, ask that person to check a box on an online form, and be done with it. The post Are you ready for GDPR, Europe’s upcoming data privacy requirements? But this one’s a doozy. Most B2B marketers have customers worldwide.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

MARCH 21, 2022

Perhaps a hundred were actual work or personal emails. So I changed my email address and set up four new ones to handle casual site subscriptions (one each for business and personal) and more important financial transactions (banking, taxes, accounting, and insurance, etc. — again one each for business and personal.).

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

FEBRUARY 25, 2019

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. Then you thought, “Well, if we know something about our visitors, we can use that to personalize.” And privacy regulations came along, and you weren’t sure you wanted to know anything.

Personalization 91

Personalization Amazon Privacy Traffic 91

Biznology

DECEMBER 10, 2015

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent.

Privacy 80

Privacy Digital Transformation Social Networks Google 80

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. Two years of stress, of waves of illness, of personal tragedies, of on-again-off-again isolation, and it seems we’ve forgotten how to behave.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Biznology

MARCH 31, 2022

Sharing content privately — and personally. Most popular video sharing platforms offer security and privacy options for controlling access to your video. These options can work to your advantage when they help you personalize the video, as with video messaging , a big plus for hybrid digital selling. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

MAY 23, 2019

It’s not the end of personalization. Companies like SoloSegment [full disclosure: I am their Senior Strategist and a partner] are using behavior-based personalization to power content recommendation that does not use personally-identifiable information (PII), so it is full GDPR-compliant. There will be more regulation.

Privacy 106

Privacy Act-On Tagging Advertising Agencies 106

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

APRIL 16, 2019

There’s an unease and distrust around privacy because that trust has been repeatedly violated. When you use personal data, are you trying to game the system or are you providing a benefit? When you use personal data, are you trying to game the system or are you providing a benefit? Think about data usage.

Privacy 106

Privacy Facebook Trust Marketing Marketing 106

Biznology

JANUARY 21, 2021

Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. Below are a few predictions from our Consultants Collective member consultants.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JUNE 25, 2018

I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?” If everyone is so excited about lack of privacy, why hasn’t some clever entrepreneur made one?

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

FEBRUARY 19, 2019

The new exciting thing is behavioral personalization. Among privacy concerns and the world of GDPR, behavioral personalization is a way to use data that isn’t identifying. 1:50 Behavioral personalization changes customer experience. 21:35 AI and behavioral personalization combine to create a new visitor journey.

Privacy 91

Privacy Studies Personalization Planning 91

Biznology

MARCH 21, 2019

Yet another survey by ClickZ and ChatMeter reveals people’s main concerns to be machine learning, personalization and data privacy. Marketing executives understand this is a differentiator for personalized experiences for customers. 18:45 Why CMOS are planning to use that data for AI, personalization and predictive analytics.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

Facebook 91

Facebook Branding Brand Identity Privacy Protection 91

Biznology

APRIL 20, 2017

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Lifestyle and Personality Details. Basic Contact Information.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

OCTOBER 13, 2017

The theory behind it is that a short text-only post on LinkedIn appeals to the business professionals that are there to make business connections rather than read about personal posts with pictures and they don’t have time to watch videos. The last step is going to the “Profile Privacy” section on the sidebar to the left.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

OCTOBER 9, 2017

Automatically updated operating systems, apps and software: personal data is repeatedly stolen and sold by hackers, endangering hundreds of millions of people. Relentless tracking logs almost every action, then combines your and others’ data to program AIs and drive personalized marketing: Where are you? Where have you been?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

NOVEMBER 18, 2021

An email meant for one person goes to a group. There is no excuse for a “set it and forget it” mindset here as threats to privacy and confidentiality change rapidly. We’ve all been there. A document intended for your team goes out to the client instead. Red-faced mea culpas ensue ….

Content 104

Content Enterprise Management Privacy Training 104

Biznology

APRIL 11, 2018

Don’t wait for the next in-person event. Be sure your privacy policy reflects this.) Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. Examples include: Free gift with minimum purchase.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

FEBRUARY 7, 2022

Data privacy laws continue to become more ubiquitous and complex. According to Gartner, “by the end of 2023, privacy laws will cover the personal information of 75% of the world’s population.” This elevates the board’s role in compliance and risk mitigation as it pertains to digital and data matters.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

JANUARY 30, 2019

Startups that promiser to empower Internet privacy, person-to-person networking, and create new passive income streams are an emerging trend in the blockchain space. Passwords are going away New trends in identity management are seen as vastly important in the quest for online privacy and asset protection.

Design 91

Design Trends Startups Work Management 91

Biznology

JUNE 14, 2018

The privacy of the consumers should not be compromised. Marketers should find a way to develop personalized marketing materials in the absence of being too intrusive. To come up with a successful digital marketing with the use of the IoT, see to it that you highlight ethical and security considerations.

Internet Marketing 168

Internet Marketing Ethics Marketing & Strategy Ideal Customer Profiles 168

Biznology

JANUARY 11, 2016

Last month, we discussed how privacy became a casualty of the digital revolution : like immunization, we depend on others to protect our personal privacy, and that dependency is making us all more vulnerable. But privacy is not the only digital casualty.

Privacy 80

Privacy Startups Amazon Barriers 80

Biznology

JANUARY 10, 2013

Americans have long been wary of new technology and its potential to invade an individual’s privacy. But privacy breaches – both real and perceived – put businesses at great risk. They’ve all been criticized for violating an individual’s privacy. Photo credit: The Shifted Librarian.

Advertising Agencies 80

Advertising Agencies Work Management Paid Search Agency Privacy 80

Biznology

NOVEMBER 14, 2019

Instead, we need to use technology to connect in a deeper way that is sensitive to the needs, time and privacy of our customers. Mark discusses how going out and personally talking to customers and asking for feedback gave him insights to save his company he would never have discovered through a social dashboard. 0:00 Intro.

Paid Search Agency 91

Paid Search Agency Companies Customer Satisfaction Privacy 91

Biznology

AUGUST 29, 2014

A case study earlier this year found that by tracking the smartphone movements of users for just one week, a lot could be inferred or even determined about the person. What is your view of the role marketers play in protecting consumer privacy through location-based services? Photo via Flickr on Creative Commons.

Privacy 80

Privacy Marketing Management Mobile Advertising Case Studies 80

Biznology

JANUARY 16, 2019

Her picks for the topics to study up on this year: Data ethics and privacy : Developing internal standards and hiring the right person to oversee implementation and governance is key. Digital healthcare : Sensors, personal tracking, centralizing your data and health records are all happening. Like this post?

Marketing AI 99

Marketing AI Marketing Automation Services Business Amazon 99

Biznology

JULY 7, 2020

She can teach, entertain, give medical advice, and just sympathetically listen without interruption as she helps people who are overwhelmed by their personal issues. I include Personal Digital Assistants such as Amazon Echo, Apple Siri, Google Assistant, and Microsoft Cortana in this group. Hacking & ID Theft.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

OCTOBER 16, 2019

Perhaps most stunning is that so many Millennials would actually leave their employers if they didn’t share the same social and personal values. hours & location) – 56% Supporting people’s development through training, mentors, etc. –

Branding 116

Branding Brand Identity Privacy Trust Marketing 116

Biznology

JANUARY 16, 2015

Personal brand – Like it or not, your business and your personal brand are intertwined. Privacy – Be sure you know exactly what you’re sharing on social networks and with whom. Privacy – Be sure you know exactly what you’re sharing on social networks and with whom. Review all of your profiles, and bring them up to date.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

JULY 23, 2018

Make the notifications personal. Personalized and customized notifications are available based on user activity, location, demographics, and other parameters. List your privacy policy and explain the anonymity behind the notifications to make sure they understand that there is no “creepy factor” behind these notifications.

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Biznology

MARCH 18, 2020

Just not so close-up and personal. Instead, a vast majority of us have suddenly been given some space to decide what’s really important to us in our personal and professional lives. We are now inventing new ways of engaging and communicating with each other. At least in the “rat race” of modern life on the West Coast of the U.S.,

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

NOVEMBER 15, 2019

Encrypt everything important, store external data in password-protected devices, and operationalize any privacy protocols that are relevant to your business. Memos, payment information, and sensitive personal data can all be protected through a secure email service like ProtonMail, a service that uses the strongest encryption algorithms.

Small Business Marketing 116

Small Business Marketing Enterprise Management Tips Work Management 116

Biznology

JUNE 7, 2018

Most of the time, you only see promotional products being given away in person at trade shows and other events. Just make sure that this is all included in your privacy policy.) You can target that audience and offer specific promotions whether it be geographic, demographic, or an other particular segment of your audience.

Promotion 168

Promotion Design Product Branding 168