Confessions of a B2B Marketer

FEBRUARY 14, 2024

Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

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Personalization Brand Identity Branding B2B 52

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

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B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

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Intent Personalization Ad Building Brand Identity 86

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

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CRM Work Management Marketing Management Marketing Automation Services 112

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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Twitter Paid Search Agency Personalization Planning 167

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

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Linkedin Personalization Brand Identity Branding 110

ClearVoice

FEBRUARY 22, 2020

Fortunately, when it comes to writing your podcast description there is a formula. Intrigue + Clarity + Benefit = Podcast Description Success. Follow this formula to write persuasive podcast descriptions: Intrigue. See step one the guide How to Create a Podcast: A Step-by-Step Guide for Content Marketers.

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Creativity Twitter Relevance Personalization 99

The Customer

MAY 4, 2020

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. But those tracking uptake and engagement, such as Triton, Edison Research , Podtrac , Westwood One and NPR , are all bullish on the podcasting. Let the Lessons Begin.

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B2B Ideal Customer Profiles RSS Paid Search Agency 95

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

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Buffer

NOVEMBER 22, 2022

So we’ve created Social Proof, our series on personal branding. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. ” Start small and build up momentum as you grow your personal brand.

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Rules Personalization Brand Identity Branding 112

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Content Marketing Work Management Content Lead Ranking 118

Convince & Convert

DECEMBER 31, 2015

On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. Among this group, the top 10 people with the highest Insider Score (meaning that other people in the group follow them on Twitter) are: 1. Lee Odden – 63.

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Twitter Peer-to-peer Marketing Management Social Media 164

Content4Demand

FEBRUARY 9, 2021

With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8

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B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

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Convince & Convert

JANUARY 28, 2015

There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. I personally don’t have a problem with brands using youth culture slang, especially if those brands are targeted to those demographics. Twitter is the bluntest object in the social toolbox.

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Twitter Television marketing Demographics Social Media 129

Convince & Convert

MAY 4, 2015

The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience.

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Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

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Twitter Paid Search Agency Planning Work Management 101

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Tom: It is. James: That’s right.

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Work Management Marketing Management Paid Search Agency Peer-to-peer 289

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

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Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Twitter Spaces has a pretty compelling value proposition. You have to be on Twitter.

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B2B Marketing Practices B2B SMS 336

Webbiquity

JANUARY 28, 2016

Paul Gillin, host of the For Immediate Release (FIR) B2B podcast. These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B podcast. ” Check out the podcast page for more information. And what exactly is web presence optimization ?

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Confessions of a B2B Marketer

APRIL 17, 2024

Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Guest submissions here: fame.so/cbe-guest

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Buffer

JANUARY 3, 2022

But many founders confuse their business brand with their personal brand. In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. Are there exceptions?

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Small Business Marketing Brand Identity Branding Work Management 87

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Zoominfo

FEBRUARY 22, 2021

If you’re in sales and haven’t heard of this guy, crawl out from under your rock right now and start watching his videos and listening to his podcasts immediately. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well. David Dulany. Lori Richardson. Morgan Ingram.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

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Twitter Digg RSS Television marketing 167

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Episode Summary.

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Eloqua Work Management Transparency Leads 118

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner.

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CPO B2B Thought Leadership Transparency Brand Identity 144

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So just activity on social media, Facebook, Instagram, and Twitter, might not have a major effect, but some effect because your brand name is out there.

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Wikipedia SEO Work Management Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

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Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Digital Marketer

SEPTEMBER 2, 2021

What can B2B organizations do to transform and develop a differentiating brand personality? How do you differentiate yourself and develop a brand personality that is unique to your customers? Podcast Timestamps/Outline. 13:46 – Things a B2B organization can do to have a differentiating brand personality.

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Demand Generation Agencies Personalization Brand Identity Branding 52

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” followers) X (Twitter): @julietrandall (2.5K

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Martech

MARCH 15, 2023

Whether in person or virtual, it’s as live action as marketing gets. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: RafataAli (477K followers) Twitter: Rafat (38K followers) Will Curran Will is founder and “chief event Einstein” of Endless Events, an event management company.

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Event Marketing Paid Search Agency Advertising Agencies Marketing Management 112

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Twitter: @davegerhardt (37.7K He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K followers).

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Consider setting up a separate site to tell your personal story.

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Personalization SEO Brand Identity Branding 129

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Please Support Our Sponsors.

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Personalization Social Media Skype Blogger 137

Webbiquity

NOVEMBER 9, 2021

Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. Presentations and Podcasts. Sometimes it will be used as a standalone statement, and at other times with one or more of your differentiating claims. Your Website Home Page (and Product Pages).

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Ideal Customer Profiles Brand Identity Branding Differentiation 352