SmartBug Media

MARCH 4, 2024

Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns. For example, if customers who buy product A are likely to also buy product B, you can create targeted campaigns promoting both products to increase sales.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. MarTechBot now has 10+ personas to provide more targeted responses. Here are some key strategies to consider: 1.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating. Enhanced access and permission controls for Sales Insights Actions users. Get MarTech!

Marketo 97

Marketo Marketing Management Lead Scoring Lead Ranking 97

Optinmonster

APRIL 24, 2024

The spammers and bots who sometimes target single opt-in email lists won’t get anywhere, because if they don’t use real email addresses, they’ll never get any confirmation email. A failed double opt-in process leaves them in limbo, and they’ll never receive your promotional emails about your products and services.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

B2BMarketing.net

NOVEMBER 28, 2023

In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? What is permission-based marketing?

Tips 52

Tips Opt-out Opt-in Domain 52

Zoominfo

OCTOBER 13, 2023

Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Scoop.it

OCTOBER 12, 2023

Content Curation Explained Content curation is a process where you gather relevant information from third-party sources and share it with your target audience to foster engagement. It can be difficult to match the content production and publishing frequency of your competitors, especially when you’ve just gotten started.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. If you’re not paying for the product, then you’re the product.” And we all remember wondering….but

Ethics 130

Ethics Personalization B2B Opt-out 130

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. Here’s what you need to do in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Hubspot

NOVEMBER 22, 2023

Explore CRM integrations Get started with HubSpot User Permissions CRM integrations like HubSpot User Permissions can help you with data entry and updating, according to McKibbens. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

Marketing Insider Group

APRIL 12, 2021

Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. Other factors include how compelling the ad is and how well you target. Targeting is available in multiple ways. Buyers give you permission to email them, and you dictate the messaging and offers. You set the strategy.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Salesforce Marketing Cloud

JANUARY 24, 2024

It’s an opportunity to introduce your product or service to a prospect who might not yet be aware of how it could benefit their business. I’m actually working with the sales orgs over at Stripe, ZoomInfo, and HubSpot right now to help their teams blow their sales targets out as well. Ask For Permission].”

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

ClearVoice

SEPTEMBER 22, 2023

Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Also, you need to know how to get permission from the customer, and how to incorporate it into a curation strategy. However, businesses need to know what to do with it.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Envy

OCTOBER 27, 2021

It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts. In case you missed their product spotlight, I've summarized below the 3-day event to help you stay up to date. If you have any questions, just hit reply.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

B2BMarketing.net

APRIL 18, 2024

Deloitte’s latest Sustainable Consumer Report indicates that consumers want to shop more sustainably, with close to one in three (30%) saying they have stopped purchasing certain brands or products because of ethical or sustainability-related concerns. Data also allows for more inclusive and tailored targeting.

Ethics 52

Ethics Loyalty Differentiation Paid Search Agency 52

Martech Advisor

MARCH 30, 2020

But when you already have your target audience list on your customer data platforms with email addresses, contact numbers, and other information, you just need to find out whether they use WhatsApp or invite them. With such a large audience base to cater to, you can leverage it the right way to engage 1:1 with your target audiences.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Marketing Insider Group

MARCH 31, 2020

Activation includes a wealth of tools to empower your employees to become walking billboards for your company, including: Training that not only makes them more informed about your products, but also allows them to climb up the corporate ladder – imagine – you gotta love a company that trains you to qualify for a better job.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Streamlined Sales Cycle: MQLs are already educated about your products or services and have expressed genuine interest.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

NetLine

DECEMBER 7, 2021

In that time, every product launch, update, and decision we’ve made has centered around providing you with the best opportunity to reach your target buyers. . Furthermore, we aim to accelerate our audience footprint, feature development, product roadmap, and support infrastructure.

Intent Data 98

Intent Data Paid Search Agency Intent User-Generated Content 98

SmartBug Media

JANUARY 4, 2021

Each pipeline can outline a particular product line, regional location, channel sales, or partnership to fully analyze how each revenue stream is performing. Benefit #4: Product Library and Proposals. You can use multiple currencies to price your products and services to help sell to a variety of customers in various countries.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

PureB2B

MAY 30, 2022

The first is that email marketing is the default form of permission marketing. Seth Godin defines “permission marketing” as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them”. Even with a targeted list, you can benefit from email list segmentation.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Martech

JANUARY 25, 2023

If you target multi-location businesses or have other parent-child company profiles, you can now get a more accurate view of the parent company’s entire business in your reports, saved views and more using calculated properties for parent-child companies (in beta). Does your finance team use QuickBooks?

Ad Frequency 108

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 108

Contently

FEBRUARY 22, 2023

User-generated videos User-generated content (UGC) videos, from unboxings to tutorials to reviews, can help build trust in a brand because they come from regular people who simply enjoy the products they’re posting about. Be sure to always ask users for permission before reposting their videos. Have a plan.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

GreenRope

MARCH 12, 2020

While uncertainty looms and more businesses are requiring employees to work from home, you might be wondering, “How is this going to affect the productivity of the team and the business overall?” In fact, there are studies that prove how working from home can actually increase productivity when managed correctly.

Wiki 52

Wiki Product Work Management Marketing Automation Services 52

Contently

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. Get permission first. Not only do they make a point to ask for permission, but they also cover the legal components of getting the go-ahead and navigating possible NDAs in contracts. Don’t do this! Visuals need to be on brand.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

ClickZ

FEBRUARY 20, 2020

Content misses the mark when we focus on topics that are too broad, too product-centric or use language that’s filled with jargon. Shifting attention to retention and giving marketing permission to go beyond just sourcing leads is a refreshing change for customers that will stand out in the market and become a value driver for the business.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Smarte

NOVEMBER 10, 2021

All of this data can be used for targeted marketing practices. This means brands are now forced to build privacy settings into their online products and websites. They have to regularly conduct assessments and fortify the way they seek permission to use personal data. Data permission enforces managing content and email opt-ins.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

Martech

MARCH 11, 2024

Only 5% of our market , is ready, willing and able to consider buying our product. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. It scales so well we forget that these people didn’t give us permission to email them in perpetuity. Don’t be weird.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Scoop.it

AUGUST 31, 2023

And this is one of the reasons why many end up compromising their content quality when trying to keep up with the production standards in their respective industries. It allows you to share relevant content consistently with your target audience without having to compromise on quality. This is where content curation comes in handy.

Curation 103

Curation Content Validation Copyright 103

Content Standard

MARCH 21, 2022

When a user downloads the Shutterfly app and gives permission to access the user’s photos, the app identifies photos with faces and displays examples of photo gifts. The key to this strategy is to explicitly seek permission to access the user’s photo data to maintain trust and credibility. Who Are We Targeting?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Optinmonster

DECEMBER 7, 2023

Or you can use OptinMonster to easily create a countdown timer and get access to other powerful features such as: 100+ campaign templates Geo-Location Targeting Exit Intent® Technology Integrations with all major email marketing platforms A/B Testing Advanced campaign analytics …and much more! Select Allow to grant permission.

Conversion 67

Conversion Urgency Marketing eCommerce Display 67

Sprout Social

FEBRUARY 7, 2024

When you select the ‘ create your own ’ option, you will see more screens to choose the gender, age, location and interests of the people you want to target. Since many social users have learned to spot and scroll past ads quickly, your target audience may not engage with a Promoted video as eagerly as organic content.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. Highlight your products in context – Through content curation, you can use UGC to highlight how your products look or perform in the real world.

Curation 141

Curation Content Social Media Custom Publishing 141

Optinmonster

AUGUST 15, 2022

It’s widely considered the gold standard metric of customer feedback, and asks one simple question: “How likely are you to recommend this company/product/service to a friend or colleague?”. There’s an important difference between liking a product enough to buy and use it, and liking it enough to share it with others. Email address.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

ClearVoice

JANUARY 5, 2022

A copyright infringement occurs whenever a person or brand reproduces or publishes someone else’s copyright-protected work without permission. You still need to get permission or a license from the copyright holder before publishing those images in your content. How does a copyright holder enforce a copyright against an infringement?

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93