Biznology

DECEMBER 7, 2021

This will likely involve peers and leaders from other industries. As part of the recovery process, economic and political leaders from across the globe have had to deal with The Great Reset. A significant component of The Great Reset is a more responsible, equitable, and sustainable approach to employment.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

FEBRUARY 26, 2021

For this week, we have a purposefully eclectic and un-themed set of reading and listening. I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. ” Stop Overengineering People Management. ” Stop Doing Low-Value Work.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

JANUARY 28, 2021

Namely, 50% of remote workers claim they have remained engaged during Coronavirus, compared to 40% of their peers working in-house. To keep remote employees engaged and productive, build your work-from-home policy strategically. However, the Coronavirus pandemic has transformed the employee management we know of.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

Biznology

JANUARY 5, 2017

Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? They let the market tell them when they got it right. Why’s that?

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

JULY 23, 2014

These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. And you’ve got a lot of company.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. So, where’s the need for digital? And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

FEBRUARY 17, 2014

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

AUGUST 17, 2016

Blockchain is triggering a massive wave of change in the technology industry   —   and many others   —   because the technology records transactions in a way that enables it to automate trusted activity among digitally networked peers. Nowadays, we live in the era where we transfer services and products on the cloud.

Peer-to-peer 80

Peer-to-peer Digital Transformation Transparency Distribution 80

Biznology

MAY 2, 2013

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. Photo credits: www.roadtrafficsigns.com.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

AUGUST 26, 2015

Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. Consumers are much more impressed with what their peers have to say about a small business than what that business says about itself.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

JULY 30, 2021

They foster the employee connections that feed productivity and innovation — these interactions are the soil in which ideas grow.” ” The Surprising Power of Peer Coaching. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

DECEMBER 22, 2014

of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 29, 2013

If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. Here are five must-haves for every B2B website. . Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

MAY 1, 2019

It has definitely been an adventure! When I set out to develop my course, I knew I had to include this human element of marketing. Our target audiences are humans with human needs and of course, we marketers are too. Teamwork is challenging. What happens when a group of people come together to take on a challenge? I let them figure that out.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

JANUARY 26, 2015

As in, an Apple product instead of a BlackBerry smartphone. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. Display Posting Discipline.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

MAY 21, 2015

The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. The resulting sales and profit growth was remarkable, as well as the stronger brand equity for its key products.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Biznology

APRIL 14, 2014

Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Emotions are the primary drivers for behavior and these decisions, not cognitive thinking.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Biznology

AUGUST 15, 2012

Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. If you’re not managing that experience actively, what kind of situation will your customer be in? The disconnect is enough to send prospects back out the door.

Peer-to-peer 80

Peer-to-peer Work Management Marketing Management Fulfillment 80

Biznology

MARCH 5, 2012

It’s harder to be productive today because the work has become much more complex. Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

JUNE 17, 2020

Companies with engaged employees are 21% more profitable because their employees are 17% more productive, according to a Gallup study. Productivity increases because your employees are passionate about their jobs and where they work. Supporting employees leads to better productivity, which leads to higher profits.

Barriers 104

Barriers Peer-to-peer Work Management Organic Leads 104

Biznology

APRIL 11, 2016

It is, quite literally, the top of your sales funnel. Just as important is what happens once you’ve attracted all that traffic. Or, to put it in more traditional terms: what really matters is your efficiency at moving prospects from the top of the funnel, through the sales process, to the end of the funnel and conversion. Create Comfort.

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. That won’t cut it.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

NOVEMBER 18, 2013

Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Vodafone needs to make sure the right people are seen using their products.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

SEPTEMBER 23, 2015

Many of us are witnessing a paradigm shift in the selling of products or services. Buyers are increasingly looking to their peers for direction in making purchasing decisions. I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. LinkedIn and Facebook can be used for purposes of both employment and product branding.).

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. LinkedIn and Facebook can be used for purposes of both employment and product branding.).

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

JULY 14, 2014

Normally, most people associate branding with a product, service, or company, not a geographic locale. In fact, the hipsters of Bushwick have more in common with those in Dalston, the hipster district in London, than they do with peers in the Upper East Side.

Brand Identity 80

Brand Identity Branding Peer-to-peer Public Relations 80

Biznology

MAY 29, 2015

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and know just what they need. Plus, their core business: the voice service, seems to be a non-attractive one. .

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Biznology

OCTOBER 22, 2014

Another tack on marketing your small size more explicitly is to feature your ability to customize some aspect of your product or service. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Find out how below. Don’t try to imitate your larger competitors. Don’t fight this.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

FEBRUARY 11, 2015

Many organizations think about rewards only in monetary terms, but a sincere and timely “thank you” or “good job” by peers or leaders – especially when done in a medium consumed by many others – is a powerful incentive often neglected at the workplace. Some speak well, but write poorly.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

FEBRUARY 10, 2015

You’re under 24-hour strict peer review. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

MAY 7, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. The value to buyers from these sites is obvious.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

Biznology

SEPTEMBER 13, 2021

It’s no secret that technology is the ultimate modern-day disrupter in just about any industry, but for employee communicators, the implications of new technologies—both communication-focused and not—are arguably even more significant. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

NOVEMBER 20, 2019

Sustainable Products. There was a longstanding belief that even when people intended to buy sustainable products, they wouldn’t do it once they got to their stores of choice. This suggests shoppers are voting with their wallets and showing a preference for sustainable products a trend that seems set to continue in 2020.

Marketing AI 128

Marketing AI Trends Peer-to-peer Business 128

Biznology

MAY 17, 2012

Then, production systems frameworks like Lean could be used to better identifies where improvements are needed. Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

Biznology

AUGUST 28, 2014

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. Get creative, for example, with a peer-to-peer letter from a counterpart executive in your company, or a birthday card.

Lead Nurturing 80

Lead Nurturing Peer-to-peer B2B Marketing Lead Scoring 80

Biznology

FEBRUARY 20, 2015

For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Here’s another example: what if your marketing message is focused on a specific product benefit like “ease of use?” In the past, the role of a marketer was much simpler. The builders of the brand.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80