Biznology

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When B2B Personalization is Too Hard to Implement

Biznology

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. So it’s personalization? I refer to these as the heavy lifts of personalization. . The Two Lifts of B2B Personalization. The Organizational Element of Implementing B2B Personalization. But personalization?

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The Power of Employee Influence

Biznology

It’s because people are more personable and authentic than a brand or ad could ever be. You’ll put more stock behind someone’s recommendation because they’re a person. It doesn’t even matter if the person tells you directly that they liked the movie. People trust other people more than they trust brands.

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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

Free to those registered for the October in-person events. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual. Keep an eye on the websites.

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Must-Attend B2B Marketing Conferences for 2021

Biznology

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available. The high-energy, big-personality event of the B2B marketing world.

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10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

Get to know the person behind your business customer. Your business buyers and prospects have personal lives that can add richness to your understanding of their needs and preferences. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis.

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Three annoying things about B2B marketing

Biznology

They talk to their peers. So when marketers shy away from taking ownership of their company’s data strategy, and feeling personally connected to the need for data hygiene, I get mad. There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest. . Businesses play their cards close to the vest.

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4 more ways to make your email marketing more effective

Biznology

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Email shouldn’t leave you peering into a black hole after you’ve hit the Send button. Use your analytics. Trigger-happy. Set your course.