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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

P2P 90
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Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Print Email Bookmark. "We no longer need to keep PDF files in redundant folders."

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music. I couldn't dream of a day when, to get the latest music or even learn about new artists, I wouldn't have to go out or even turn on the TV. So, how did we get here?

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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon .