The ROI Guy

APRIL 21, 2017

Personal Value - Simply put, “What’s in it for me”, how your solution makes the champion and other key stakeholders lives better on a personal rather than business basis. In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

The ROI Guy

MAY 18, 2017

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people ! And to make it even more of a challenge, these active participants can shift depending on the stage in the buying journey. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

xiQ

AUGUST 8, 2015

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

also known as web3) is the third iteration or version of the Internet that interconnects data in a decentralized way to deliver a faster and more personalized user experience. is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. and Web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29