Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. In the B2B arena, skills in data analytics, artificial intelligence, and account-based marketing are becoming increasingly valuable.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” But, you can’t establish thought leadership without a network. LinkedIn’s Social Selling Index (SSI).

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. Could this be why I’m hearing about 50-80%+ sales and revenue drops?

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. Let’s look at how much B2B companies are using content marketing. Few companies have too much product content.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue. Center Parcs. The Ambassador. The Closer.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

LEADership

JANUARY 7, 2014

Above all, I personally find that it is a very powerful time for reflection. Above all, I personally find that it is a very powerful time for reflection. Looking back on an entire year of events both at a personal and professional level allows for deep thinking about many important matters. It’s great to be back after the break.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. And given the hard costs of events, that’s doubly important when gathering your most important external constituents in one place (whether in person or virtual). .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. Their peers? Building strong engagement with a prospect is key.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

Tomorrow People

NOVEMBER 12, 2018

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. The heartfelt consumer, who wants personal interaction. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Don’t be fooled into thinking that reviews are left for the hospitality and service industry.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

BOP Design

NOVEMBER 6, 2020

At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. In this blog post, we share a few simple tips for a B2B social media strategy that focuses on building connections.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Forrester 120

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. What is Trojan Horse Content Marketing? i2c’s Objectives. Generate Demand.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Unbounce

MAY 11, 2022

So we thought to ourselves: What if we made a new and totally rockin’ version of our community? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Despite the adage, “It’s not personal, it’s business,” effective business practices are personal. Absolutely. Keep in mind, CEOs that aren’t on social media are not unsocial.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Trade Press Services

NOVEMBER 26, 2023

Evoking empathy in B2B buyers, however, isn’t always easy. Evoking empathy in B2B buyers, however, isn’t always easy. Empathy is not the same as sympathy, says Mark Marone , former director of research and thought leadership for Dale Carnegie. What Is Empathetic Marketing? An empathetic approach is one of action.

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

PathFactory

AUGUST 15, 2022

Your customers have the choice to advocate for your solution every time they talk to their peers, so staying top of mind means increasing the odds of being their top suggestion. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Social media advocacy is when the employee posts about the company in a positive way on their personal accounts. Social media advocacy is when the employee posts about the company in a positive way on their personal accounts.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

JUNE 20, 2019

Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Before you start.

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Exo B2B

APRIL 10, 2024

It’s a place to get to know the “person” we are. Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. This is what I’m going to try to demystify for you today.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52