Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Jonathan Kantor.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

Personalization 130

Personalization Tips Brand Identity Branding 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130

Press Personalization Brand Identity Branding 130

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

The ROI Guy

NOVEMBER 4, 2013

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Click here to see a sample of a customized white paper.

Paper 40

Paper Thought Leadership Sample Ideal Customer Profiles 40

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The idea is to make it easier for the sales person to see patterns and then to drill into the details.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

KoMarketing Associates

FEBRUARY 24, 2022

That being said, most marketers (44%) claimed that they are still “very effective” at executing in-person events that deliver value. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

The ROI Guy

NOVEMBER 4, 2013

The challenge was to do this in a thought provoking, compelling, personalized and succinct fashion. The deliverable white paper is customized and delivered to directly reflect the prospect’s priorities. Akamai Alinean interactive white paper KONA Pisello Security Assessment Security ROI Value Marketing'

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. However, customers also have their fair share of fears as technology evolves.

Buy 145

Buy Personalization Brand Identity Branding 145

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The Point

NOVEMBER 22, 2017

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” If you don’t know what’s relevant to your audience, no amount of personalization will help. Personalization doesn’t have to mean creating all new content. Click To Tweet.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Martech

AUGUST 3, 2023

For example, one of your content emails that sends someone to the website might result in that person picking up your publication from the newsstand. For example, can you separate company and personal emails, and if you are, can you get reports on the different click-through rates for each category? Data from surveys. Probably not.

Lead Scoring 93

Lead Scoring Lead Ranking Deliverability Ad Exchange 93

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Personalization helps create serendipitous experiences that build connection and engagement and make it easier for sales to do their job. Yeah, you probably know that already. Here’s an example: Awareness. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

BOP Design

JANUARY 4, 2022

Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper. Well-intentioned B2B marketers often think that crafting a white paper is the ultimate in lead generation.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). She accounted for how each person entered our database. Created streams based on how people entered the database.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. This empowers you to craft personalized experiences that feel like they were made just for them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Reserve any additional CTAs or options for the thank you page or fulfillment email, i.e. AFTER the person has registered. Is that offer specific & tangible? Do I need all the copy? Are you taking too long to set up the offer?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243