Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A move to multimedia.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Lead generation.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Advertisements Advertising 100

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Martech

MARCH 13, 2024

Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work. Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled. AI is just the next phase of technological advancement.

Marketing AI 107

Marketing AI Efficiency Creativity Copywriting 107

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. This is just a sampling of the ways I use these tools.

Marketing AI 91

Marketing AI Enterprise Management Ethics Sample 91

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 142

Campaigns Examples Design Planning 142

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

ClearVoice

NOVEMBER 10, 2020

My content creator, social media and marketing colleagues are exhausted. All the best practices for content flow (i.e. 8 tips for staying as consistent as possible with your content. 8 tips for staying as consistent as possible with your content.

Tips 116

Tips Advertising Agencies Paid Search Agency Content 116

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers. Each business function “spoke” (marketing, sales, service, etc.) Gen AI can instantly translate the content for its global audience, adhering to Rossignol’s brand voice and cultural phrasing so nothing is lost in translation.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Why the market may need more freelancers soon.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Anyword

JUNE 22, 2022

Commerce content best practices. Different ways to leverage expertise in your ad copy. With that in mind, it’s two days of commerce frenzy that businesses and marketers can’t afford to ignore. Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day.

Amazon 52

Amazon Paid Search Agency Ads CPC 52

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold. Stay active within the community.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Yeah, that’s the word for it. Interesting.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

QuanticMind

JULY 28, 2016

Read about how the power of data science predicts the future of marketing campaign management. SEM managers have a lot of things to keep track of – different best practices, guidelines, publisher updates and multiple goals to pursue in their never ending quest for marketing campaign management.

SEM 40

SEM Campaigns Search Engine Marketing Enterprise Management 40

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

Contently

JANUARY 23, 2020

Those who love the free tool just happen to be the exact same people who would want the paid version. If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Buffer

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. Marketers Find Sponsored Social More Effective than Most Traditional Approaches.

Budget Programs 101

Budget Programs Sample Word of Mouth Advertising Agencies 101

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

ClearVoice

AUGUST 24, 2021

Think of LinkedIn as a search engine. Companies and recruiters use LinkedIn to search for keywords that match the skills they’re looking for. You want to optimize your LinkedIn profile so it matches relevant searches. Here are some best practices to pay attention to. Add work samples where relevant.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

ClearVoice

APRIL 28, 2022

In a world where content is king, businesses are looking for creative ways to stand out from the competition and fill their site with engaging posts that will drive organic traffic. Having the byline is crucial if you’re building a personal brand or want your team to get credit for all the content on your site. Find out here!

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Here’s what they understood: Relying solely on intuition and best practices for product development decisions isn’t enough. Not experimenting will jeopardize the end goal.

Product 52

Product Lead Ranking A/B testing Sample 52

Martech

MARCH 17, 2023

It’s suitable for straightforward content like “How to grow avocados at home” but is more limited for B2B pieces, where you must constantly tweak your content or ask AI to rewrite paragraphs on the fly. Step 1: Find your keywords WriteSonic puts content optimization front and center. Jasper can do way better.

Marketing AI 83

Marketing AI Copywriting Landing Pages FAQ 83

seo.co

FEBRUARY 14, 2022

Search engine optimization, including link building is an increasingly difficult task. The desire to pursue SEO as a strategy becomes something like a get rich quick scheme , where the idea of thousands of inbound visitors takes precedent over the realistic and patient applications of SEO tactics and best practices.

SEO 98

SEO Paid Search Agency Link Building Sample 98

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

SmartBug Media

MAY 2, 2019

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? Infrastructure.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

ClearVoice

SEPTEMBER 15, 2022

Unfortunately, it’s getting harder and harder to tell which content writing jobs are legitimate and which are freelance scams. Being able to tell scammers from legitimate clients is a skill that gets easier with practice. This is a tricky warning sign since compensation across content writing and other related jobs vary widely.

Sample 94

Sample Contacts Design Education 94

ClearVoice

DECEMBER 5, 2019

Similar to the three tabs on the ClearVoice Talent Network main website page — in the ClearVoice platform, clients can search for and filter freelancers based on three main verticals: Categories. Content Types. The content type could be white papers, social media posts, website content, and more.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

Unbounce

MARCH 2, 2020

And SaaS marketers are getting better at all of the above in 2020. Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. Full disclaimer: I know this is a relatively small sample size. It’s no easy task. But it is possible.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40