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Show me your footer, I show you mine

Kevin Indig

Adding internal links to your footer won’t double organic traffic, let’s be clear. For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. How much organic traffic did it get us? Both are… not exactly true.

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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen. Thus, social media present a major threat to search advertising revenues.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. You’ll use these keywords in your article content and social media posts to attract visitors (both customers and partners) to your website.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. In fact, marketing using this tactic strategically have seen benefits in terms of rankings and traffic from well-executed guest blogging strategies.

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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization. Will your website traffic likely increase? Predictions of Google’s demise are premature.

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Do Social Signals Drive SEO?

Convince & Convert

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. Must be all those “social signals” you got, right? You just hit hit publish on that great new blog post.

SEO 167
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Social Media. You've probably thought of social media as a brand awareness tool, more than an SEO play. Lastly, guest blogging can earn you more website traffic — another important ranking factor.

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