Marketing Insider Group

APRIL 12, 2021

Familiarize yourself with the essentials of deliverability to ensure you never get trapped on the wrong side of a spam filter. Without a private IP, you’re sharing the same address with others, which means your reputation as a sender depends on their behavior as much as your own. Make sure your email provider has private IPs.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

B2BMarketing.net

MARCH 12, 2024

This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. 60% of respondents were client-side, with 38% agency-side (remaining selected other). Let’s start by looking at the combined agency-side and client-side results.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Marketing Insider Group

NOVEMBER 17, 2020

Different resources and tools are necessary to handle both sides. Strategists lay out the plans for a content team to be successful. Additionally, other research confirmed that 60% of marketers find producing content consistently as one of their biggest challenges. Quick Takeaways. Start with a Strategy.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Marketing Insider Group

FEBRUARY 19, 2024

These content creators are like your marketing team’s utility players, ready to step in and hit a home run by crafting engaging: Blog posts Email campaigns Social media content How-to guides Image Source: E2M Solutions But why do we lean on freelancers? Well, the benefits are numerous and significant.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Here are other alternatives and why they work: Alternative 1 : If you are running special offers or deals, add a link to your webpage that displays the offer.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

DECEMBER 11, 2023

It is a cycle that prevents both sides from seeing (or admitting) the reality of the situation, which is that we have built inefficiency and costs into the system. In a period of soft demand, like now (and probably 2024), investments in scaling sales and marketing efforts have led to a Catch-22 for both groups. How did we get here?

Ideal Customer Profiles 122

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 122

Martech

NOVEMBER 27, 2023

Both sides are tying their public image to that of the other organization — which they have no control over. Success depends on both sides sharing brand and organizational values. Building a new model team Those values were what drove the founding of the Los Angeles-based team.

Hubspot 110

Hubspot Advertising Agencies Terms and Conditions CRM 110

Contently

SEPTEMBER 22, 2020

They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon. Conversely, the jargon-free group not only felt engaged, they also felt empowered and wanted to learn more.

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Marketing Insider Group

JULY 8, 2020

Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Get advance notice from all your company’s teams and feedback from your audience. Why not brainstorm these kinds of possibilities with them instead of your usual sessions with your own team?

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Marketing Insider Group

AUGUST 9, 2021

There are so many other important places to allocate your budget. They’re often doing research of their own about your company before they ever reach out to talk to someone from your sales team. The post What to Look for in a Copywriting Service: The B2B Marketer’s Guide appeared first on Marketing Insider Group.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

SEPTEMBER 28, 2021

But you might be trying to move into other markets. Increasing your followers on social media, which may introduce your brand to others that don’t know about it. It’s a team. The Other Side: Digital Marketing Challenges. Again, those goals need to align with your company’s overall plans and objectives. Tech Stack.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Biznology

OCTOBER 6, 2021

The ideal tool should get out of your way so a group can get started and work together. We are now blessed with email, real-time instant messaging apps, team discussion workspaces, video conferencing and group real-time document editing. You need the right mix of functionality and ease of use, like Ford’s speakerphone.

Tools 104

Tools Startups Vendors Training 104

Martech

SEPTEMBER 19, 2023

Let’s dive into this growing trend to discover how the synergy between BDRs and the marketing team can impact your strategy and outcomes — and help you outdo your competitors. The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation.

Lead Ranking 120

Lead Ranking Top of Funnel Lead Scoring ROMI 120

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. SEO and PR teams can learn from and feed off of each other’s strengths and expertise. PR and SEO? Quick Takeaways.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Marketing Insider Group

JULY 31, 2023

It can also give businesses a competitive edge with rapid scaling, easy collaboration, and seamless integration with other systems. On the other hand, Horizontal SaaS is designed to be used by a wide range of industries. And, they should integrate seamlessly with other tools used in your industry. Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Marketing Insider Group

FEBRUARY 3, 2021

In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. We staff our teams with experts in writing quality copy that builds trust and drives conversions. A deep bench: Hiring an agency means that you’ll have a team in your corner.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Drew Neisser

FEBRUARY 16, 2024

The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not!

Marketing & Strategy 52

Marketing & Strategy CMO Marketing Strategy Conversion 52

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. So Microsoft’s communications team decided to cover it themselves. So their dev team built one. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. She wants to do the same for others. If you don’t see other people like you in a role, it can be harder for you to see yourself in that role. The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

SmartBrief - Marketing

MARCH 17, 2024

Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process. Their direct and trusted connections with diverse consumer groups represent a goldmine for research and development.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The email team is small but motivated to increase its revenue from email. Unsubscribes : Identical between the two groups. Or to make money?

Click Rate 116

Click Rate Budget Programs Case Studies Open Rate 116

Sprout Social

JUNE 1, 2023

For years, the Sprout engineering team got by with a custom localization solution, since open source solutions were still maturing. This was a valid system, but as our team and application scaled, it meant more manual developer time creating and managing these IDs and lang files. and the build side of the application.

Work Management 110

Work Management Paid Search Agency Education Bundling 110

Televerde

MARCH 21, 2023

One of the crucial roles in any successful sales team is the sales development representative (SDR). Without an SDR team, your sales team could be overburdened with many tedious tasks and end up spending less time closing deals. A sales development representative is part of the inside sales team.

Top of Funnel 98

Top of Funnel Sales Qualified Leads Ideal Customer Profiles Banners 98

Martech

AUGUST 13, 2021

Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” More alignment between teams. Introducing the ops pros.

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Martech

JUNE 3, 2022

.” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Scoop.it

FEBRUARY 22, 2024

A little recognition goes a long way, especially for minority groups within your organization. It’s more than just updates; it celebrates our team’s stories, achievements, and insights. A noticeable uplift in team morale and engagement. Hopefully, they’ll get pumped about potentially joining (or staying) on the team.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Brandpoint

JUNE 6, 2023

I was working on their Customer Support team but was handling all community management on Facebook + Instagram. I fell in love with the way I was able to interact with the super engaged community they had at THINX and began exploring other parts of social media management. I began my career in social media at THINX Inc. back in 2017.

Social Media 118

Social Media Media Work Management Communities 118

Martech

JULY 22, 2022

Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack. Source: Real Story Group. But what about the teams that actually run and leverage those platforms? Council members indicated that Covid (among other factors) has lately pushed the pendulum towards centralized operations.

Enterprise Management 109

Enterprise Management Work Management Paid Search Agency Advertising Agencies 109

Martech

MARCH 11, 2022

Singh came to the company from The Expedia Group, where he was SVP and general manager. We’re looking to make this a lean, mean and incredibly successful marketing team. It was about being on the side of Main Street. We play to that higher purpose more than other brands.

Work Management 110

Work Management Marketing Management CMO Startups 110

Martech

FEBRUARY 10, 2022

On one side, the steady deprecation of technological means of tracking users across domains — chiefly the deprecation of third-party cookies — and on the other side, the growing support for eradicating user identity from digital marketing altogether, if necessary through legislation. Editorial Director. Quote of the day.

Brand Identity 95

Brand Identity Branding Advertising Agencies Paid Search Agency 95

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. The group offers several virtual events each year with various topics ranging from women in tech to athletics in the metaverse.

Marketing AI 94

Marketing AI Advertising Agencies Planning Broadcasting 94

Content Marketing Institute

AUGUST 31, 2023

Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives. It’s also a free and easy way to proofread. But copy from AI is starting to look obvious and dull.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Sales Management 128

Sales Management B2B Sales Top of Funnel Work Management 128

B2BMarketing.net

APRIL 8, 2024

The essence of true partnership Just like Cagney & Lacey, Hans Solo and Chewbacca, or even Ryan Reynolds and Rob McElhenney, true partnership comes from having shared ownership of the outcomes, navigating the curve balls that come your way, constructively challenging, but ultimately having each other’s backs.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Martech

JANUARY 25, 2022

All of it culminates in low trust between the two teams. Use a Buying Group Marketing strategy. According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. You have to go to the buying group. Marketing and sales often work independently on either side of the MQL wall.

Lead Ranking 101

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 101

Sprout Social

FEBRUARY 8, 2024

These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service. On the agent side, it creates a clear path for career growth and specialization. Document these and share them back with your team.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108