Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Consulting 197

Consulting Social Media Conversion Media 197

Biznology

FEBRUARY 23, 2018

Right now, many customer marketing organizations are adrift inside firms. organization. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. Are there organizational issues we should consider? Some companies. place the function in the communications team.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

AUGUST 4, 2017

Much of the workforce in large organization is like prisoners who only see and touch a “manufactured reality,” a poor representation of what is available in the outside world, mere shadows of what a full digital experience should be. Source: Wikipedia ).

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). LinkedIn wants you to start using hashtags and I think it’s about time.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

AUGUST 21, 2018

However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Twitter is a khakis-and- blue-button-down sort of place. Facebook is Business Professional, a step above Twitter. 3X-a-Day, 2X-a-Month on Twitter. Only 1X on Instagram (Make it Purty).

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. You’ll find a link to that episode in the show notes.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Biznology

FEBRUARY 20, 2017

The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. Information is one of the most important resource any organization has. Efficient handling of these resources within an organization can be ensure by the use of knowledge base.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

SEPTEMBER 5, 2017

Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. Those profile posts will be combined with your other submissions to create something more akin to the love child of Facebook, Twitter, digg, and del.icio.us. My fancy new reddit user profile page!

Profiling 164

Profiling Features Digg Advertising Mediums 164

Biznology

MARCH 23, 2017

Facebook , Twitter , etc.). In 1919 an American court ruled that “a business corporation is organized and carried on primarily for the profit of the stockholders.” However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

AUGUST 14, 2018

And last Sunday, 19 of us organized on our own via No Agenda Meetup space. Because they’re mostly Germans and from Germany, the event was beautifully-organized and there were authentic German food and a lovely array of German beverages. Fans of the show have our own IRC channel and even our own social network on Mastodon.

Communities 126

Communities Blogger Class Twitter 126

Biznology

NOVEMBER 20, 2020

Whether it is setting the “north star” for your team, navigating change in a sea of unpredictability, making tough trade-off choices or simply trying to consistently role model effective behaviors, leaders are faced with a daunting and ever-growing set of expectations from their teams, organizations and customers.

Thought Leadership 197

Thought Leadership Lead Ranking Organic Leads Lead Scoring 197

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. If You Build It, So What? If you’re in tech, it probably also means having a reddit and Telegram channel as well. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. “Companies, brands, associations, and organizations are not separating out social media from influencer engagement. .”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. Google limited business access to organic search data.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

OCTOBER 23, 2020

” An Innovative Organization Is A Resilient One. “Wonder how resilient leaders build innovative organizations that are exponentially more profitable than other organizations? ” I am also plugging David Attenborough’s most recent Netflix documentary, A Life On Our Planet. ” Reflections.

Enterprise Management 129

Enterprise Management Work Management Broadcasting Software 129

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. At a very large organization, there are likely hundreds of channels and hundreds of people, making it like the biggest Rubix Cube you can imagine.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 17, 2017

I started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. We’re driving web traffic and awareness of our work as an alumni organization. All of this is associated with positive outcomes.

Social Media 80

Social Media Media Curation Education 80

Biznology

JULY 7, 2020

Many have become more ambitious, organizing public events to both deepen customer relationships and generate new prospects. Very likely you have followers on Twitter and other networks whose names are not in your marketing database. Proprietary events are a fast-growing marketing medium, having proven their worth over decades.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

MAY 19, 2017

Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. We all know that some years ago that digital was all about visibility and popularity (such as likes on Facebook and on Twitter ). Relevancy for brands means revenues.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? “I don’t have time to build my LinkedIn profile.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

MAY 22, 2019

No matter the size of your company, there are people in your organization who are passionate about what you do. Employee advocacy is about enabling people in your organization to easily get involved in your brand’s initiatives. They might not promote your initiatives on social media yet because they need you to guide them.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

AUGUST 4, 2014

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? Use these new analytics to really boost your lead generation with Twitter !

Social Media 80

Social Media Analytics Social Marketing Media 80

Biznology

FEBRUARY 3, 2017

The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. This would not only benefit the organization but also, be a massive help to consumers looking to buy cookies. The result was 19,500+ Twitter-driven app installations.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 9, 2019

To learn more about Opolis, download our Off-White Paper or join the conversation on Twitter. Furthermore, Opolis is a solution that allows workers to make decisions for themselves based on their values, goals and needs. The post The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work appeared first on Biznology.

Paper 116

Paper Rules Automation Twitter 116

Biznology

MAY 21, 2018

Even the superheros refused to take a back seat and promoted the trailer through their Twitter handles. Lately, social media platforms like Facebook, Instagram, Twitter hold a different meaning in market. Their constant engagement across all their social media profiles kept people glued to the franchise. Social Activity.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

MAY 30, 2013

On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Biznology

MARCH 27, 2017

Can you please describe your role/your team’s role within your organization? While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

FEBRUARY 11, 2016

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MARCH 31, 2022

Many companies panicked and removed their “Go Women Go” tweets, but the deleted tweets were captured in a new Twitter feed that had nearly 28k likes and more than 10K retweets. Hundreds of companies were outed for their performative marketing and lack of pay equity. This kind of public outing sends shivers down the spines of many leaders.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Biznology

NOVEMBER 29, 2018

Check us out on Facebook , Twitter , or email info@solosegment.com. Take a listen. 00m 00s — Intro and overview. 02m 20s — Site search insights on Search Engine Land. 13m 00s — Site search value and site search as your best salesperson. 18m 50s — Developing a strong site search improvement program. Stitcher Radio.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80