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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

On the other end of the spectrum, organic search is not yielding ideal results for marketers. As marketers begin to struggle with both paid and organic search, previous research indicates that their lack of budget and resources may be contributing to the issues. Total year-over-year visits fell 9.7%

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. This new future means B2B organizations must work harder to adapt and thrive. The post What Will the Future of Remote Work Mean for B2B Organizations?

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

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The 2019 Technographic Data Report for B2B Sales Organizations

reporting that technographic data is either somewhat important or very important to their organization. In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% Download the report to learn more!

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

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The Power of Conversation Intelligence

Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Who in the Revenue organization benefits from Conversation Intelligence. Generally curious about the CI space? In this eBook, we’ll cover: The history of Conversation Intelligence.

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The High Cost of a Bad Hire

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

However, organizations are fighting back - and winning. B2B organizations struggle with bad data. More organizations are investing in B2B sales and marketing intelligence solutions. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. How data impacts your organization as a whole. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.