Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Personalization 130

Personalization Tips Brand Identity Branding 130

Webbiquity

MARCH 31, 2022

To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Heinz Marketing

DECEMBER 21, 2023

Originally, when we presented a fleshed-out campaign strategy, they felt overwhelmed as to how they would have the resources to implement it. This allows them to build the plane as they fly it and begin to gather insights into what resonates so they can optimize their campaign as they implement it.

Digital Asset Management 117

Digital Asset Management Content Work Management Tagging 117

SWZD

SEPTEMBER 16, 2019

He said that the space as a whole is becoming increasingly important, and that every day you read in the paper about security breaches and the need for companies to comply with new laws like the European GDPR. He said it involves “being present, relevant and resonating in all the channels where your customers are.”.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

The Point

APRIL 16, 2019

If you’re optimizing your campaign based simply on Cost Per Conversion (Cost Per Acquisition), or worse yet, Cost Per Click, you’ll never really know whether or not the campaign is truly profitable. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Point

JULY 30, 2020

Optimize post titles for search and engagement (and re-title older content if you need to.) To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!) Here are our top 5 suggestions for changes you can implement quickly and easily: 1. from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Custom GPT models offer controlled data but are limited to what is provided.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

SpotMe Blog

NOVEMBER 3, 2022

So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. With regard to optimizing your hybrid/virtual event budget, one of the best things you can do is leverage remote production. This is an easy way to optimize your hybrid/virtual event budget. #9

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Outbrain

NOVEMBER 24, 2021

What are the creative choices that are optimizing and conversely damaging the performance of automotive ad campaigns? Out of these creative options, the top 85% of automotive campaigns are using one of the top themes presented below. Making a good association of models and themes is a key step to optimizing campaign performance.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. Work on mastering SEO and website optimization. Optimizing your site for performance and speed to prevent visitors from abandoning your site is also important. Conclusion.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. But you can do something else: add private content, like documents, images, videos, and presentations that aren’t publicly available through an online link. Before you dive in, define your content hierarchy.

Process 53

Process Optimization Curation RSS 53

Only B2B

APRIL 30, 2024

Through this process, the optimal product positioning in the market is established, alongside identifying crucial KPIs to evaluate campaign effectiveness. As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Trade Press Services

MAY 6, 2024

A solid focus will help you optimize your efforts. The more you know about the exhibitors, speakers, and attendees, the better you can design your marketing, booth, presentations, and materials to create a lasting impression. Consider the following steps to determine whether a show is worthwhile: Establish clear goals and objectives.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Kevin Indig

JULY 3, 2023

But it’s not enough to just present the strategy. As described in Colin Bryar and Bill Carr’s book Working Backwards , written narratives provide more context, allow meeting participants to comment, and don’t rely on the presenter rehearsing the deck. Executives always drive toward a decision.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ANNUITAS

OCTOBER 27, 2023

In addition, the new Flow capabilities included in Einstein 1 present some interesting no code journey and workflow-building capabilities that can allow for solid personalization as well. For midsize deployments, this may be OK — users simply wish to access the tools to more quickly create or optimize existing GTM content and workflows.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

First, of course, you need a strategy for customer engagement, but once it’s on paper, how do you get the C-suite to sign on? Present Your Customer Engagement Goals. Make sure the plan is rooted in the present-day reality of your situation and shows practical, achievable increments. Make the Case for Customer Engagement.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Martech

JUNE 26, 2023

As a result, this article highlights cognitive biases that might prevent you from connecting with your customers optimally. Ross’s paper describes an ordinary person attempting to make sense of the world by interpreting “his own behaviors and the actions of others.” The meeting is important — and everyone is waiting for your insights.

Trigger Marketing 104

Trigger Marketing Buyer Personas Aggregators Analytics 104

Adobe Experience Cloud Blog

APRIL 9, 2020

Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. Stop optimizing and leveraging and start making things better and using your skills. “Hello customer from our email marketing database, .

Thought Leadership 170

Thought Leadership Marketo Trust Marketing Customer Surveys 170

Optinmonster

JUNE 11, 2024

You can add these to your website, print them on glossy paper for your brick-and-mortar store, and share them on social media. 1st Week of November: Optimize for Conversion Before you launch your BFCM campaign publicly, there are a few things that you need to do on your site’s category and product pages to optimize them for conversions.

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Read more: How to Optimize Your Engagement Channel Strategy. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ClearVoice

DECEMBER 21, 2021

Sure, it’s easy to say to your team, “ Let’s write engaging content,” but probably harder to actually put pen to paper or finger to keypad. Search engine optimization (SEO) is an incredible yet underutilized tool by brand marketers. Search engine optimization (SEO) is an incredible yet underutilized tool by brand marketers.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. A B2B company can ensure its brand is identified during this step in several ways, from in-person promotion to search engine optimization based on relevant keywords. Facilitating communication.

Traffic 73

Traffic SEO Generation Conversion Rate 73

The Marketing Blender

DECEMBER 16, 2019

Having a dashboard that compiles and presents your data in a useful format is crucial for making the most of the advantages that digital brings to your B2B marketing strategy. You can learn how to map and optimize your B2B sales cycle here. How to optimize your LinkedIn profile for B2B success. Content is king. Recent Posts.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Martech

MAY 2, 2022

“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference. Restructuring CSS after a new template causes theme issues. What the tools do.

Digital Asset Management 103

Digital Asset Management Cost per Lead Work Management Paid Search Agency 103

The Marketing Blender

MARCH 2, 2022

In general, fractional CMO activity will include reviewing, analyzing, and optimizing your current marketing efforts. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. How to optimize your B2B LinkedIn profile. Marketing Review.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

FunnelEnvy

FEBRUARY 19, 2024

Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. Effective landing pages take time to optimize. Ensure an optimal experience for mobile landing pages to ensure happy mobile users across devices. A/B testing at all phases helps optimize page elements to improve conversion rates continuously.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

AUGUST 5, 2021

Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Kevin Indig

MAY 29, 2023

In the process, I had 11 realizations about how we can reverse-engineer AI results, optimize for SGE and estimate the impact. Ironically, Featured Snippets might not get traffic anymore when AI Snapshots are present. I wouldn't be surprised if Google stopped showing Featured Snippets when AI Snapshots are present.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

NOVEMBER 11, 2021

She directed an important question at marketers: “How can we optimize this conversation to really get the most out of these engagements and really provide that data back to our sales teams?” For example, if she answers polls or downloads white papers — all the clues that can turn this customer engagement into rich insights.

Webinar Metrics 115

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 115

Unbounce

DECEMBER 14, 2021

Let’s talk about how MQLs and SQLs differ, then go over ways to optimize your landing page for each. Things like repeat visits or downloading a free resource like a white paper might inch an MQL closer to transforming into an SQL—but there’s no guarantee that their actions will go beyond curiosity. How to optimize for MQLs.

Marketing Qualified Leads 111

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 111

Martech

MAY 24, 2023

To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks. 3: Optimize your emails using the best-fit KPIs Gartner’s most recent Multichannel Marketing Survey revealed that marketers who use three or four KPIs are most likely to exceed their goals. Get MarTech!

Email Marketing 101

Email Marketing Gartner Peer-to-peer Privacy Policies 101

B2B Marketing Directions

DECEMBER 20, 2020

Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. This post will discuss the third "grand challenge" described in the Google paper. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. With expertise and a tailored approach, achieve online goals and reach new heights in your digital journey.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52